Tuesday, May 1, 2018 At last! May!!!!! April showers no more...only flowers from here on out

Quotable

PSM - Give 'em what they want

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Obj 3,2,1 test coming up late this week...60 questions.

Continue Pricing Project

3.06 - What is a good price?

3.06 - Chap 17 - Pricing Concepts

3.06 LAP Price is Right!   - Due May 2 (wednesday)

3.06 Price is Right/Razzle Dazzle/Sell Away (15)
http://www.quia.com/quiz/5857060.html

Obj 5 - Chap 18 - Setting the Right Price

1. Participate in a class debate about the ethics of pricing a product as high as possible due to high demand. Examples to consider are oil prices and popular cars.
2. 
   

Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill

http://www.cbsnews.com/news/turing-pharmaceuticals-rolls-back-5000-drug-price-increase/
Should those that can afford to pay more supplement those that cannot?

Price Gouging
http://www.nbcnews.com/id/12498071/ns/politics-tom_curry/t/what-price-gouging-can-it-be-stopped/#.VvK5OOIrLIU

What is Price Fixing?
http://www.wisegeek.com/what-is-price-fixing.htm
Predatory Pricing
http://www.maxi-pedia.com/predatory+pricing

For Fun!
https://www.quia.com/rr/1000833.html?AP_rand=90647969

3.06 Nature and Scope of Pricing [5-85]

3.06 Ethics in Pricing [5-87]

3.06 Technology in Pricing [5-89]

3.06 Legal Considerations in Pricing [5-91]

3.06 Factors affecting Pricing Decisions [5-93]

[5-85]

a. Describe the characteristics of effective pricing.

b. Explain what is being priced when prices are set for products.

c. List factors that affect a product's price.

d. Describe how pricing affects product decisions.

e. Explain how pricing affects place (distribution) decisions.

f. Describe how pricing affects promotion decisions.

g. Explain pricing objectives.

[5-87]

a. Define the following terms: price fixing, predatory pricing.

b. Identify ethical considerations in setting prices.

c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.

d. Explain how pricing tactics can relate to social responsibility.

[5-89]

a. Identify ways that the use of technology impacts the pricing function.

b. Explain specific applications of technology in pricing.

c. Describe benefits of automating the pricing process.

d. Discuss risks associated with automating the pricing process.

e. Explain how automating pricing facilitates targeted pricing.

[5-91]

a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.

b. Describe laws affecting pricing.

c. Explain positive effects of pricing laws.

d. Discuss negative effects of pricing laws.

e. Explain the impact of anti-dumping laws on consumers.

[5-93]

a. Define the term selling price.

b. Distinguish between price and selling price.

c. Describe the importance of selling price.

d. Identify factors affecting selling price.

e. Explain how consumers can affect selling price.

f. Describe how government affects selling price.

g. Discuss how competition can affect selling price.

h. Explain how the nature of a business can affect selling price.

i. Identify pricing objectives.

j. Explain how pricing objectives affect selling price.

Factors Influencing the Pricing Decision
http://randikaabeysingha.articlealley.com/factors-influencing-the-pricing-decision-934039.html

Intro to the Marketing Mix - Pricing
http://faculty.mu.edu.sa/public/uploads/1361465823.1011marketing%20mix31.pdf

Questions!!!!!

Pricing Decisions
http://www.knowthis.com/pricing-decisions

External factors: Competitive and other products.
http://www.knowthis.com/principles-of-marketing-tutorials
/pricing-decisions/external-factors-competitive-and-related-products/

Price Affects Consumer preference
http://www.adweek.com/brand-marketing/how-price-affects-consumer-s-path-purchase-160401/

Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

Test Tuesday, 45 Questions

FY2WE5RA4
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

3.02 PPT

3.02 Guided Notes

1. Define the term distribution system.
2. Explain differences between distribution systems for tangible products vs. intangible ones.
3. Describe the distribution system (i.e., channel of distribution) for sports activities.
4. Explain the distribution system for sporting goods.
5. Discuss the distribution system for sports business services.
6. Describe the distribution system for sports entertainment/spectator sports.
7. Explain the distribution system for sports media.
8. Discuss the impact that the type of consumer has on sports distribution systems.
9. Identify types of intermediaries used by sports marketers.
10. Describe examples of direct and complex (indirect) distribution systems in sport marketing.

Additional ppt Distribution

http://www.slideshare.net/SlidesPresentation1/distribution-strategy

Kraft US Production and distribution

Walmart DC schematic

Walmart DC map - 200 mile radius

2.06 Minor League Marketing Report (from 2.06a)