Google Trends - Greatest thing ever
MARKETING
Malcolm Gladwell - Choices Ted Talk
[5-111]
a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.
b. Identify types of product promotion.
c. Describe the uses of product promotion.
d. Identify types of institutional promotion.
e. Describe uses of institutional promotion.
f. Discuss the advantages of promotional activities.
g. Discuss the disadvantages of promotional activities.
[5-113]
a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.
b. Identify the elements of the promotional mix.
c. Categorize examples of promotions according to the elements of the promotional mix.
d. Describe the importance of the promotional mix.
e. Identify factors affecting the promotional mix.
f. Describe how the product being sold affects the promotional mix.
g. Explain how the product's market affects the promotional mix.
h. Discuss how the distribution system affects the promotional mix.
i. Explain how the product's company affects the promotional mix.
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.
[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.
4.01 Social Ethical and Economic
What is Public Relations
http://www.wisegeek.com/what-is-public-relations.htm#
What is Institutional Advertising?
http://www.wisegeek.com/what-is-institutional-advertising.htm
Inform, Persuade, Remind
http://www.adweek.com/news/advertising-branding/doves-latest-mission-revamping-perceived-beauty-ideals-india-171135
Again
http://www.adweek.com/adfreak/french-show-their-support-style-lacostes-patriotic-ad-rio-2016-171142
Again
http://www.adweek.com/adfreak/speed-rapper-dying-phone-battery-shocks-passersby-his-fast-talking-171143
Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling
Top 4 promotional tactics (Promotional Mix)
http://ezinearticles.com/?Marketing-Mix---Top-4-Promotion-Mix-Tactics&id=1398510
The Promotional Mix….with Pictures
http://www.themarketingguywhodrivessales.com/crashcourse/promix.htm
How to Establish a promotional Mix
http://edwardlowe.org/how-to-establish-a-promotional-mix/
Rehash
http://www.extension.iastate.edu/AgDM/wholefarm/html/c5-43.html
Marketing Communications
http://www.marketingteacher.com/lesson-store/#marketing-communications
AMA Code of Ethics
http://www.helleniccomserve.com/marketingcodeofethics.html
Stealth Marketing - Unethical
http://arstechnica.com/gaming/2006/12/8413/
http://www.pnmresources.com/~/media/Files/P/PNM-Resources/corporate-governance/dtrt.pdf
Page 6...blue box
Aunt Jemima
http://gawker.com/397129/just-how-racist-was-aunt-jemima
Objective of Sales Promotion
http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion
Trends: Customer Expectations
http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations
Trends - Electronic Delivery
http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery
Trends: Tracking
http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking
Trends: Internet Communication
http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication
Trends: Clutter
http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter
http://www.dynamicwebpromotions.com/information/internetwebsites.html
First sentences of 1st section
Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg
NAD/NARB/CARU/LARPs
http://aef.com/classroom-resources/case-histories/
Not just 6 lines, 65 characters
http://www.ahbbo.com/adsftc.html
FTC: Kicking Donkey and taking names
https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices
Advertising and the Law - a year in review
http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review
What is Public Relations
http://www.wisegeek.com/what-is-public-relations.htm#
What is Institutional Advertising?
http://www.wisegeek.com/what-is-institutional-advertising.htm
Inform, Persuade, Remind
http://www.adweek.com/news/advertising-branding/doves-latest-mission-revamping-perceived-beauty-ideals-india-171135
Again
http://www.adweek.com/adfreak/french-show-their-support-style-lacostes-patriotic-ad-rio-2016-171142
Again
http://www.adweek.com/adfreak/speed-rapper-dying-phone-battery-shocks-passersby-his-fast-talking-171143
Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling
Top 4 promotional tactics (Promotional Mix)
http://ezinearticles.com/?Marketing-Mix---Top-4-Promotion-Mix-Tactics&id=1398510
The Promotional Mix….with Pictures
http://www.themarketingguywhodrivessales.com/crashcourse/promix.htm
How to Establish a promotional Mix
http://edwardlowe.org/how-to-establish-a-promotional-mix/
Rehash
http://www.extension.iastate.edu/AgDM/wholefarm/html/c5-43.html
Marketing Communications
http://www.marketingteacher.com/lesson-store/#marketing-communications
AMA Code of Ethics
http://www.helleniccomserve.com/marketingcodeofethics.html
Stealth Marketing - Unethical
http://arstechnica.com/gaming/2006/12/8413/
http://www.pnmresources.com/~/media/Files/P/PNM-Resources/corporate-governance/dtrt.pdf
Page 6...blue box
Aunt Jemima
http://gawker.com/397129/just-how-racist-was-aunt-jemima
Objective of Sales Promotion
http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion
Trends: Customer Expectations
http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations
Trends - Electronic Delivery
http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery
Trends: Tracking
http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking
Trends: Internet Communication
http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication
Trends: Clutter
http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter
http://www.dynamicwebpromotions.com/information/internetwebsites.html
First sentences of 1st section
Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg
NAD/NARB/CARU/LARPs
http://aef.com/classroom-resources/case-histories/
Not just 6 lines, 65 characters
http://www.ahbbo.com/adsftc.html
FTC: Kicking Donkey and taking names
https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices
Advertising and the Law - a year in review
http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review
SPORTS AND ENTERTAINMENT MARKETING
Group Productivity
http://www.ehow.com/how_6670970_improve-group-productivity.html
Intix - Schedule of events - just looking at what they are talking about in the industry
http://careercenter.intix.org/jobseekers/
Think Monster for jobs, but Box office and event based careers only.
Disney Cruise cuts commissions
http://www.travelmarketreport.com/articles/ASTA-Asks-Disney-To-Reconsider-Commission-Cut
9 ways to increase your group sales
http://www.travelmarketreport.com/articles/9-Practical-Steps-to-Increase-Your-Group-Sales
Participate in a small-group activity to identify an upcoming school/local sport/event. Brainstorm to generate a listing of potential merchandising opportunities for the sport/event. Select the best ideas generated, and divide the selected ideas among the members. Each member should write a rationale for the merchandise selection and generate a list of three vendors who can provide the merchandise. Combine the group member’s findings, and submit them to the teacher for review.
Promotional Products for Events
http://www.leoisaac.com/evt/top093.htm
40 slide powerpoint
6 - 1st para
7 - Rising Player Costs
8 - Internationalism
18 - Charts
19 - Caption on left
20 - Motivations for Sponsorship
26 - Charts and reading
http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf
Powerpoint
3.06 PPT
3.06 Guided Notes
3.05 Briefing – Determining Merchandise Opportunities
Selecting the right entertainment and games
http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=
Special Fundraising Events
https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events
Bingo Anyone?
http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser
ADA is big Brother
https://diversityandaccess.stanford.edu/disability-access/event-planning
USA Wrestling Event Organizing Guide
http://content.themat.com/eventfliers/EventOrganizing.pdf
Imagine that you are the assistant to the marketing director of an annual marathon that attracts runners from around the world. Create a master list of the goods and services for the event that you could provide the marketing director. Discuss your listing with a classmate.
http://www.ehow.com/how_6670970_improve-group-productivity.html
Intix - Schedule of events - just looking at what they are talking about in the industry
http://careercenter.intix.org/jobseekers/
Think Monster for jobs, but Box office and event based careers only.
Disney Cruise cuts commissions
http://www.travelmarketreport.com/articles/ASTA-Asks-Disney-To-Reconsider-Commission-Cut
9 ways to increase your group sales
http://www.travelmarketreport.com/articles/9-Practical-Steps-to-Increase-Your-Group-Sales
Briefing: Determining Merchandising Opps.
Participate in a small-group activity to identify an upcoming school/local sport/event. Brainstorm to generate a listing of potential merchandising opportunities for the sport/event. Select the best ideas generated, and divide the selected ideas among the members. Each member should write a rationale for the merchandise selection and generate a list of three vendors who can provide the merchandise. Combine the group member’s findings, and submit them to the teacher for review.
Promotional Products for Events
http://www.leoisaac.com/evt/top093.htm
Merchandise Powerpoint
teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx40 slide powerpoint
6 - 1st para
7 - Rising Player Costs
8 - Internationalism
18 - Charts
19 - Caption on left
20 - Motivations for Sponsorship
26 - Charts and reading
http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf
Powerpoint
3.06 PPT
3.06 Guided Notes
3.05 Briefing – Determining Merchandise Opportunities
Selecting the right entertainment and games
http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=
Special Fundraising Events
https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events
Bingo Anyone?
http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser
ADA is big Brother
https://diversityandaccess.stanford.edu/disability-access/event-planning
USA Wrestling Event Organizing Guide
http://content.themat.com/eventfliers/EventOrganizing.pdf
Imagine that you are the assistant to the marketing director of an annual marathon that attracts runners from around the world. Create a master list of the goods and services for the event that you could provide the marketing director. Discuss your listing with a classmate.
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