Marketing: December 2018

a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.

b. Describe laws affecting pricing.

c. Explain positive effects of pricing laws.

d. Discuss negative effects of pricing laws.

e. Explain the impact of anti-dumping laws on consumers.

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a. Define the term selling price.

b. Distinguish between price and selling price.

c. Describe the importance of selling price.

d. Identify factors affecting selling price.

e. Explain how consumers can affect selling price.

f. Describe how government affects selling price.

g. Discuss how competition can affect selling price.

h. Explain how the nature of a business can affect selling price.

i. Identify pricing objectives.

j. Explain how pricing objectives affect selling price.

Price Gouging

http://www.nbcnews.com/id/12498071/ns/politics-tom_curry/t/what-price-gouging-can-it-be-stopped/#.VvK5OOIrLIU

What is Price Fixing?

http://www.wisegeek.com/what-is-price-fixing.htm

Predatory Pricing

http://www.maxi-pedia.com/predatory+pricing

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Pricing Project

Find time!!!!! You can redo the test Before/After school or during lunch! I am here by 8am and will stay later on Tuesday!

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3.04 LAP It's a Brand, Brand, Brand World (Check calendar for due date)

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html

When we return - 3.06 Vocab - Friday, Jan 4

3.06 Vocab

https://quizlet.com/81122477/306-pricing-marketing-6621-flash-cards/alphabetical

LAP - 3.05 Building your corporate brand

https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlk

3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

3.06 PRICE
What price is a good price?

Do you really know when you are getting a great deal?

Pricing Decisions

http://www.knowthis.com/pricing-decisions

External factors: Competitive and other products.

http://www.knowthis.com/principles-of-marketing-tutorials
/pricing-decisions/external-factors-competitive-and-related-products/

Price Affects Consumer preference

http://www.adweek.com/brand-marketing/how-price-affects-consumer-s-path-purchase-160401/

3.06 LAP Price is Right

https://drive.google.com/open?id=1PJOoNJZJPaPShjR9lUntE8vvsP9kbarNUw16BCT9gSE

3.06 Price is Right Questions

https://www.quia.com/rr/1000833.html?AP_rand=90647969

Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill

http://www.cbsnews.com/news/turing-pharmaceuticals-rolls-back-5000-drug-price-increase/

Should those that can afford to pay more supplement those that cannot?

Powerpoint

Obj 5 - Chap 17 - Pricing Concepts

3.06 Performance Indicators

[5-85]

a. Describe the characteristics of effective pricing.

b. Explain what is being priced when prices are set for products.

c. List factors that affect a product's price.

d. Describe how pricing affects product decisions.

e. Explain how pricing affects place (distribution) decisions.

f. Describe how pricing affects promotion decisions.

g. Explain pricing objectives.

[5-87]

a. Define the following terms: price fixing, predatory pricing.

b. Identify ethical considerations in setting prices.

c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.

d. Explain how pricing tactics can relate to social responsibility.

[5-89]

a. Identify ways that the use of technology impacts the pricing function.

b. Explain specific applications of technology in pricing.

c. Describe benefits of automating the pricing process.

d. Discuss risks associated with automating the pricing process.

e. Explain how automating pricing facilitates targeted pricing.

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