Quotables
Our fundamental attribution error
When someone else screws up, it’s because of who they are, their race, their upbringing… a glimpse into their true character.
When we do something, it’s because the situation we’re in caused it to happen.
The fundamental attribution error is based on a glitch in the way we understand causation and statistics, and it’s fueled by our unique view of ourselves. Because I’m the only person who can hear the story in my head.
It’s obvious that gender and other easily visible traits are not completely correlated with behavior. And yet we act as if they are, writing off countless individuals instead of embracing the contribution they can offer.
- Seth Godin
Goodbye Song - Bear and Luna
GAP PROGRAM Sign UP!!
MARKETING
Do:
Find time!!!!! You can redo the test Before/After school or during lunch! I am here by 8am and will stay later on Tuesday!
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3.03 LAP Mix & Match (Check calendar for due date)
3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html
3.04 Vocab (today!!)
Jeopardy Game - Product Mix
http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU
http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU
3.04
EQ Why do WE buy what we buy?
Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)
Product Positioning
Porter’s Generic Strategies
3.04 LAP It's a Brand, Brand, Brand World (Check calendar for due date)
Brand Personality Quiz
Smart Marketing Quiz
When we return - 3.06 Vocab - Friday, Jan 4
3.06 Vocab
Top ten Characteristics of a good name
Importance of Branding
Types of Branding
Developing a brand Strategy
Types of Brand Extension
Powerpoint
Corporate Branding PPT
Two sections only:
Why is Successful Branding So Important Today?
The Brand Is Everything
Touchpoints revisited
Build a brand identity
Corporate Branding - A Recipe for a Successful Business
LAP - 3.05 Building your corporate brand
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html
http://www.quia.com/quiz/6111119.html
3.06 PRICE
What price is a good price?
What price is a good price?
Do you really know when you are getting a great deal?
Factors Influencing the Pricing Decision
Intro to the Marketing Mix - Pricing
Questions!!!!!
Pricing Decisions
External factors: Competitive and other products.
Price Affects Consumer preference
3.06 LAP Price is Right
3.06 Price is Right Questions
AP COMPUTER SCIENCE PRINCIPLES
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Day 3 of Explore PT is in the books.
Remember, you can do more if you need to do so, but I will give 8 hours total in class.
Complete
From Friday, 12/7....Lesson 1 - Buttons and Events
From Monday, 12/17...Lesson 2 - MultiScreen Apps
From Tuesday.....
From Tuesday.....
You see the trend.
Complete Lessons 1-5 by Saturday - I grade Saturday
Assessment upon return
Lesson 6-10 over Winter Break.
When we return, Create PT in class - readying it for final submission
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