Friday, November 30, 2012

Friday - Just three more looooooooong weeks til Christmas!

Quotable

Everybody lies, but it doesn’t matter since nobody listens.
Unknown


SEMII
Quiz 5.02 - Good Luck!

Dress Code?  What?!?!?!?!    sounds exactely like you guys
Rules must abide even for MJ

Ted Talks....Perception shaping image....happiness, creativity

From 5.02....Perception impacts image
"Some researchers have reported that colors of odor stimuli affect identification of odors. Blackwell (1995) reported that participants misidentified orange flavor solution as lime when it was colored green. Morrot et al. (2001) found that red-colored white wine was identified as red wine by 54 tasters. Sakai (2004) found that almost all participants correctly identified a cola-flavored solution when it was colored dark brown, but that many participants misidentified a cola-flavored solution as orange or tea flavor when it was colored orange. On the other hand, an orange-flavored solution was correctly identified when it was colored orange, but it was misidentified as tea or grape flavor when it was colored dark brown. These results show there are many pairings of colors and flavors that show interactions, suggesting that these interactions occur t a cognitive level, not at a peripheral or physicochemical level."
     ~http://chemse.oxfordjournals.org/content/30/suppl_1/i244.full





     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
Wonderful Vocabulary!
Chap 14, 1, 2, 3 - but only 25 worth

Communication....signs, signs, everywhere signs


Tuesday, November 27, 2012

Quotable
You can talk to your self and you can answer your self, but if feel the need to pardon yourself, that's when you know something's wrong.
                                                                ~Anonymous


SEMII

1st Block - 81956318346

Elliot - 82073918346

3rd Block - 81949718346

After the test....we get back into 5.02 
Interesting tidbit....Celebrity sports teams ownership


     3rd Block
          SAT Question of the day
          ACT Question of the day


HSM
OK, The great leader Murphy has heard you cries for a test and it shall come to pass...on Wednesday.
Chap 17, 18 + all of their friends.

Vocab on Friday...current chapter + 1,2,3


Prepare thy hearts and stead your soul for the devestation that will follow....er, sorry, good luck on these assessments.  I hope you study well.

Culture - Gender Neutrality
Hahahahahahahaha - Opinion Leaders in action
Continue with Integrated Marketing Communication
In your own time....the story of Hashima

Public Relations personified
Exxon Mobil.....raising gas prices one scholarship at a time
         Exxon Mobil...a bit deeper
Phillip Morris....from 1981
Phillip Morris...no really, we are good people doing good things.....like political donations

Monday, November 26, 2012

Nov 26, 2012 Tryptophan too much, sooooo sleepy

Quotable



SEMII
Fake Reviews...a way of life    
Endorsements.....or....Money, Money, Money, Money, Money!....Money!

Let's talk 5.02

Test on Obj 4 and before On Tuesday (before Lunch 3rd block) ~ 60 questions.


     3rd Block
          ACT Question of the day
          SAT question of the day


HSM
Hahahahahahahaha - Opinion Leaders in action
Deceptive what?  No, Sir, I meant every word

Chap 18 now done and over....Which chapter is next?

Tuesday, November 20, 2012

11.20.2012 Friday

....and in two days henceforth there shall be Turkey!


Welcome back to the next fun filled installment of school

SEMII

Hope for Hostess?  Go find out!

5.02, segmentation.

The assignment, 5 groups approx equal size (3-4), based on whatever criteria we discuss in class, I need you to segment the class.  What is segmentation?  It is simply the separating of the population into more manageable smaller, heterogeneous populations.......You called me what?.....No!, Hetero prefix meaning like or similar.  Let's see how many ways your group can do this.

Please write down your answer and turn it into Murphy.....you have 5 minutes from bell/announcements.

Let's recap 5.01 and continue on to 5.02.

If time, you get to help me with a very special event


HSM
I smell vocab!

Link will be up soon.
20 words from Chap 17 and 18....."oooooooo that smell!"

Finish Chap 18......what time remaining is yours.

Sunday, November 18, 2012

November 19, 2012 - Hostess, an indepth look

Friday marked a notable death in the family of frivolous bad-for-you snack cakes.  Hostess, the home of Twinkie the Kid, Captain Cupcake. Wonder Bread, and 269 other trademarks announced the closing of their plants and selling off of all assets (including intellectual property).

Let's understand the what......go to Hostessbrands.com and see for your self.


Hearing it straight from the CEO, let's listen in on the discussion...Hostess video


SEMII
As you can clearly gain evidence from the class and life, everything can really be considered an event.  If this is true, and it is, (#1) going back to Objective 4.....setting up an event, tell me of the risks that laid hold of Hostess Brands and became it's eventual downfall......all that apply please.

(#2) What now?  Seeing that this company will not be going forward in the same sense that it has been, picture yourself as the CEO...tell me what we, the employees are suppose to do now.  Tell me what measures you have in place to protect the good name of Hostess and its 269 trademarks.  Tell me what can we we have we can sell and at least recoup some of the $ we lost on this deal.

Quiz after we discuss Hostess on 5.01

A peek into 5.02...actually we will do most of 5.02 today.



HSM
Reading above and watching the video, what now?

As the manager/CEO, what can we do?  Think back to the chapter on Products....think back to the opening foray into this class with SBU's and Stars, Cash Cows, Prob Children, Dogs, what now?

As a marketing director for the company, what could you have done to ensure the success of your company?  Remember the three ways to more $.....plus ten points to the person who writes it down and hands it to me with all three correct.

Finish Chap 18.

A word from Seth Godin.....


Monday, November 12, 2012

That's when we find out how well you make decisions.
When don't don't have the resources to do it the usual way, that's when you show us how resourceful you are.
And when you don't know if it's going to work, that's how we find out whether or not we need you on our team.
Making instructions is harder than following them.

Free coffee, next exit


That's the most effective billboard one can imagine, particularly if it's typeset properly and if the coffee is good.

Most billboards aren't nearly as useful, because the wrong service is promoted, or, more likely, because someone saw all that space and worked hard to fill it up.

The same thing is true of most websites. You know so well the why's and how's of what you built and how terrific it is, and the thought of using just a few words when a bunch will do is frightening indeed.

No, your solution doesn't have to be simple or obvious. But the story about what it accomplishes does.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Simple, clear and actionable.
 SEMII

Work on your event for the first 30 min of class today.

5.01 - Why people come to events

NC Marathon.....announcement
     3rd Block
          ACT Question of the day
          SAT Question of the day
HSM
 Closeout Sevices - Promotional goodies

Does Happiness have a price tag?

Are we really in control of our own decisions?

A card for those who can afford them...


Let's try something different.
     First - click here and using your real name - Fall 2012, create an ID
      Now that you are in the "class" of HSM, find Chap 17, limit the questions to 20, matching and take.  Good luck!

If this doesn't work - I will add the quiz in a bit.

Continue Chap 17

50 shades of grey
#4e5054, #272727, #282828, #292929, #2b2b2b, #2c2c2c, #2e2e2e, #313131, #323232, #343434, #353535, #373737, #393939, #3a3a3a, #3c3c3c, #3f3f3f, #404040, #424242, #444444, #454545, #474747, #484848, #4a4a4a, #4b4b4b, #4d4d4d, #4e4e4e, #505050, #515151, #535353, #565656, #575757, #585858, #595959, #5b5b5b, #5c5c5c, #5e5e5e, #616161, #626262, #646464, #656565, #676767, #6a6a6a, #6b6b6b, #6c6c6c, #6d6d6d, #6f6f6f, #727272, #737373, #757575, #767676, #777777, #7b7b7b, #7c7c7c, #7d7d7d, #7e7e7e, #808080, #818181, #838383, #868686, #878787, #888888, #898989, #8b8b8b, #8c8c8c, #8e8e8e, #919191, #929292, #949494, #959595, #979797, #9a9a9a, #9b9b9b, #9c9c9c, #9d9d9d, #9f9f9f, #a0a0a0, #a2a2a2, #a5a5a5, #a6a6a6, #a8a8a8, #a9a9a9, #ababab, #aeaeae, #afafaf, #b0b0b0

hahahahahahahahahahahaha

Thursday, November 8, 2012

11/8/2012 - Finishing up Events

SEMII
I found a wonderful article about event planning.  You should read.

Staging....look at the pool...really scary if you are afraid of the water.

Where should we have our next event?  Look here to find out.

Let's google "places for events High Point"

Hot toys for 2012 Christmas
     3rd Block
          ACT Question of the day
          SAT Question of the day



HSM
The new chapter begins......

Monday, November 5, 2012

11/7/2012 PLC in its awe inspiring wonderment

Quotable:
That some should be rich shows that others may become rich, and hence is just
encouragement to industry and enterprise.
--Abraham Lincoln (1809-1865)



SEMII
Trademark protection.....in advertising

Let's finish 4.02 and look into the jobs aspect of it all.
          Google.......Special events manager or special events job....etc   -   Job websites....Monster, Indeed.com, etc
          Looking back at 4.02 material......find three Event Manager jobs and see if they coorelate back to what we learned an Event manager should do.   Also...find out how much they pay if you can.
Are there any jobs close to us? 


A.   Describe necessary skills of an event manager.

1.    Teamwork.  The event manager must bring together and motivate diverse people to coordinate a successful event.

2.    Communication. 

a.    Clear communication of individual responsibilities must occur.

b.    Well-informed staff provide a more positive experience for the spectator. 

3.    Organization. 

a.    The event manager must develop a time-line for the event to run smoothly.

b.    Tasks must be delegated to the appropriate staff.

4.    Problem-solving.

a.    The event manager must be flexible and creative in professionally handling new challenges.

b.    The event manager must be capable of solving unexpected dilemmas.
              

TIPS - more than a pointy thing on a pencil   http://www.gettips.com/
          Article and punsihment for those who do
          Go Gophers!!!!!  Gophers allow alcohol sales in their cool stadium......what are they thinking????  Will the NCAA not stop this intrusion into the lives of regular citizens?

So..........How much does TIPS cost?  What is the goal of TIPS?   Can anyone do it?

TEAM

    3rd Block
          ACT Question of the day
          SAT Question of the day


HSM
Talking about product life cycle and competition......Mio

Cobranding....a product concept

A skewed sense of Maslow.....acceptence, love and esteem

Product, Positioning, Product Lines, width, etc, and all of that Jazz!

Price Matching


Product - Whirlpool - The New Model

Let's take a look at that test!

I will not be pushing out a test to you today....trying something different.
Go to Mr Murphy's website....document manager.....select the test I tell you to select - Think Post it note!
     ***warning, mess this up and I grade yours with the wrong key......clearly, this will not help you.
     ****Hope you remembered your cheat sheet....bwah ah ha ah ha ha ha ha ha

Test 9 11 10 - True False
Test 9 11 10 - Questions 13 - 20
Test 9 11 10 - Questions 21 - 30
Test 9 11 10 - Questions 31 - 38
Test 9 11 10 - Questions 39 - 45
Test 9 11 10 - Questions 46 - 51
 Test 9 11 10 - Questions 52 - 56
Test 9 11 10 - Essays



Friday, November 2, 2012

11/5/2012

Quotables



SEMII
Friday's Marathon drumbeat is getting louder

What?!?!?!?!? Canceled?

Sandy's fault...NYC Marathon canceled.

Airport....safety
       Now go and read about Lady Liberty......down below in the same article

Hurrican Sandy....before and after glimpse


     3rd Block
          ACT Question of the Day
          SAT Question of the day



HSM
Richard was lied to....

Thursday, November 1, 2012

11/2/2012 - Another day off next Tuesday?

Quotables:

Because I couldn't find just one to mock, here are 10

SEMII

NY Marathon...CEO, dodging questions.....

Halloween in perspective - economic impact of....
     Note not only the amount total in economic impact, but also the per person spending sduring Halloween.
Pandora - Contract Royalties for Artists
Hottest concerts tours now playing.
     Humoring me, find the average tix price for each "tour" [gross/seats = answer] of the top 5 performers.  First person gets a 3 point bonus on the quiz.

Quiz - 4.01/4.02

Let's finish 4.02

Indiana Fair Stage Collapse video
Indiana Fair Stage Collapse finding
Indiana Fair Stage Settlement

     3rd Block
          ACT Question of the day
          SAT Question of the day



HSM
Chap 9 Vocab test - (20) Twenty terms....good luck!
Let us continue and finish Chap 10.
Let us have a strong Friday.

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