Monday, October 31, 2016

Tuesday, November 1, 2016 A brand new day, week, and month. Let's breathe it in together. On the count of 3, 1....2.....

Quotable

Decoding pro wrestling

Professional wrestling is fake.
The blood is fake, the lack of physics is fake, the arguing with the ref is fake, the rivalries are fake... it might be professional, but it's not real.
This willful disregard for reality is at the heart of pro wrestling. It's a juvenile fantasy, come to life. An opportunity to make up the rules, ignore authority, and exert bullying force on others, merely because you can.
So why is Billy Corgan (of Smashing Pumpkins) one of the most successful musicians of our generation, running a pro wrestling organization?
He says it's because it's one of the last transgressive arenas left. That it's a morality play, a microcosm of the human condition, a chance to put on a show that highlights our fears and our avarice. He knows that it's fake, authenticity is a foreign concept in this world.
And what lesson can we learn from politics importing pro wrestling's mindset? Once you see it, you can't unsee the connection. Worth noting that one of the key narratives of pro wrestling is the fake within the fake--someone is always claiming that the outcome is rigged. (In wrestling, of course, it is rigged. And so is the complaining.)
Pro wrestling works as a play and a medium because the people who are part of it realize that it's fake.
It turns out that modern media is a perfect match for the pro-wrestling approach. You can put on a show, with your own media, as often as you like. And that show is, to many, remarkable, and so it spreads.
And there lies the danger, the opportunity for pro-wrestling thinking to corrupt our society: When the fans, or worse, the participants, don't realize that it's fake.
In real life, the laws of physics actually work. In real life, blood feuds rarely end well. In real life, accepting the ref's decisions is the only way to have civilization...
The filter bubble creates an echo chamber, and reality stars are pushed to be more like cartoonish pro wrestlers and less like responsible human beings. If it bleeds, it leads.
You probably work with people who are living in their own pro wrestling universe. These are people who are so in love with their version of reality and their goals that they view the real world as an affront, an intrusion on the way they insist things turn out.
Reality remains our common ground, the best one we have to work with.

~ Seth Godin

                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Pricing project 
    1/open, download and save to your google drive.
    2/ populate the shoe type with a shoe of your choice (with discretion - I will speak)
         Do not use the same type of shoe as your neighbor
    3/ Put orig price and beginning sale price
    4/ date and begin promo and price data recording....every day you come to class.
    5/ Note fluctuation with promo and price
    6/ Pray there is heavy promo or price fluctuations
    7/ Share with murphyk2@gcsnc.com - edit

Stump speech
    1/ Find a topic you like
    2/ Write a 20-30 second "Elevator speach" on the topic you chose.
    3/ Practice
    4/ Practice
    5/ Review rubric and practice some more
 We begin by popsicle draw Nov 14

Feature Benefit Chart Homework - Due Tuesday, Nov 1, 2016
Template - Click Here
     Three rooms, three items, three feature benefits each (total of nine from all 3) one HW assignment 
          Room 1 - Kitchen - Something non electronic
          Room 2 - Bathroom - Something near the sink
          Room 3 - Bedroom - Something in your closet or in a drawer
Remember the Benefit should directly connect/Correlate with the Feature.


Selling has a process - can you tell me it?

If you can understand the way salespeople flow through the selling process, you can interrupt their flow and screw with them.  Or, simply become a better salesperson.


Youtube - Magic Bullet

Magic Bullet to Go - Camping

Magic Bullet to Go - Beach
https://www.youtube.com/watch?v=hkSmIjCHh9U
Step through the Selling process for each example given:
Luggage:  Corporate Executive Vs.  College freshman
Handbag:  High school student Vs. Fashion designer in NYC
Boots:  Fisherman/Hunter Vs. College student living in the mountains
Cell phone:  ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car:  16-year-old male Vs. 50 year old male
Therapeutic Massage:  CEO of corporation Vs. injured athlete 

                                                                                                                                                       
HONORS STRATEGIC MARKETING
Vocab Thursday and everu Thursday from here to eternity (bwah ha ha ha) - and as we declared - regardless if I post or not.
Chap 10 Combines with 19
Combo study here - match
                                cards

 OCE: - note the due date...see calendar
     Aldi Foods

Whatever, USA - lets explore

We are the night
Mandarin Oranges
Other Halloween features
Facebook, Not Live

Quiz - Chap 9 - per your questions


Obj 4 - Chap 10 - Developing and Managing Products
Obj 4 - Chap 11 - Services and Nonprofit Organization Marketing

Tuesday - grab a book, grab the powerpoint, This week, you will be taking notes, fully.
Inidividually, not in teams this week.


Cornell Notes please, typed

How do you do Cornell notes on Microsoft Word?
Using the Cornell Note-taking Template
  • From the File menu, select New.
  • Click the icon for My Templates on the top row.
  • Click the Cornell Note template.
  • Click OK.


Wednesday  - much the same

Thursday - Don't forget about Chap 11

Friday - Capping exercise



Questions 1, 1-9 (10 total)
Due: Friday, Nov 4, beginning of class.  Do not be late.

OCE - Aldi's
Issued Oct 28 in class.
Due:  Nov 14th beginning of class....must be typed, with pic, etc.  Best you ask if questions

Thursday, October 27, 2016

Friday, October 28, 2016 1st Q down, only three short Q's to go!

Quotable


The ruby slippers problem

Most of what we're chasing is that which we've had all along.
In our culture, the getting is ever more important than the having.
There's nothing wrong with getting, of course, as long as the process is in sync with the life you want to lead.

~ Seth Godin


                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I
     8 pages = full credit
           less for less
           more for more
                points deducted for incomplete
      email - murphyk2@gcsnc.com
Feature Benefit Chart Homework - Due Tuesday, Nov 1, 2016
Template - Click Here
     Three rooms, three items, three feature benefits each (total of nine from all 3) one HW assignment 
          Room 1 - Kitchen - Something non electronic
          Room 2 - Bathroom - Something near the sink
          Room 3 - Bedroom - Something in your closet or in a drawer
Remember the Benefit should directly connect/Correlate with the Feature.

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Chap 9 vocab

Test - Chap 9 

 OCE:
     Aldi Foods
     Bicycle Toy and Hobby
     Big Ed's Chicken Pit
     Carolina Thrift
     The Dog House

Whatever, USA

Quiz time:
     Given each group came up with quiz questions...not just the test questions....
                oops!  That's right, no group did.  You need to come up with a quiz for the entire chapter.
                                     2 questions from each LO....complete with answers
                        Quiz from this chapter will be on Tuesday during class.
                         Questions will be from the ones submitted.
                           Open Ended, no definitional.
                                             murphyk2@gcsnc.com

Branded Content

Kit Kat

Touch Point 

OCE - preview

Monday - Team establishment, Read, initial findings
                  Each Team will outline the sections
                  Submit outline to me - Murphyk2@gcsnc.com
                  Establish which slides each team member will be responsible for
                  See below for speaking parts
                  Also:
                         Submit to me 2/3 questions from your reading for quiz potentials - Friday's quiz will be based on your submissions
                         Look in the test book for the given chapter and section (note the page numbers)
                                  Submit to me two T/F, with answer (one question per slide, 2 slides, question then answer highlighted)
                                                       two MC, with answer - same as T/F
                                                       one, Essay, with answer - same as T/F
                                             Make into a google presentation and share with me - murphyk2@gcsnc.com
                  On subsequent days, best you take notes very diligently
Tuesday - 1/2/7
Wednesday - 3 & 4
Thursday -5/6
Friday - Quiz + other goodies.

Teams must each come up with 3 questions foor the



Questions 1-9
Due: Monday, Oct 24 beginning of class.
Last 20 of class - Virtual Team Challenge

Wednesday, October 26, 2016

Thursday, October 27, 2016 One day closer to the rest of your life

Quotable


Image result for feature benefit selling cartoons

Image result for feature benefit selling cartoons
Image result for feature benefit selling cartoons



                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

          a.    Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
          b.    Identify sources of feature/benefit information.
          c.    Identify an example of an obvious or apparent benefit.
          d.    Identify an example of a unique or exclusive benefit.
          e.    Identify an example of a hidden benefit.
          f.    Describe how to prepare a feature-benefit chart for a product.
          g.    Prepare a feature-benefit chart for a product.

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Vocab Today!!!
Chap 9 - chap 9 Vocab

Products!

Obj 4 - Chap 9 - Product Concepts
Sections for disbursement:
     1/2/7 - Wed
     3 - Wed
     4 - Thurs/Friday
     5/6 - Finish

Branded Content

Kit Kat

Touch Point 



Monday - Team establishment, Read, initial findings
                  Each Team will outline the sections
                  Submit outline to me - Murphyk2@gcsnc.com
                  Establish which slides each team member will be responsible for
                  See below for speaking parts
                  Also:
                         Submit to me 2/3 questions from your reading for quiz potentials - Friday's quiz will be based on your submissions
                         Look in the test book for the given chapter and section (note the page numbers)
                                  Submit to me two T/F, with answer (one question per slide, 2 slides, question then answer highlighted)
                                                       two MC, with answer - same as T/F
                                                       one, Essay, with answer - same as T/F
                                             Make into a google presentation and share with me - murphyk2@gcsnc.com
                  On subsequent days, best you take notes very diligently
Tuesday - 1/2/7
Wednesday - 3 & 4
Thursday -5/6
Friday - Quiz + other goodies.

Teams must each come up with 3 questions foor the


Questions 1-9
Due: Monday, Oct 24 beginning of class.
Last 20 of class - Virtual Team Challenge

Tuesday, October 25, 2016

Wednesday, October 26, 2016 Mid way through, and not a zombie in sight! Good work people!

Quotable

On being irritated

Irritation is a privilege.
It's the least useful emotion, one that we never seek out.
People in true distress are never irritated. Someone who is hungry or drowning or fleeing doesn't become irritated.
And of course, irritation rarely helps us get what we need.
Irritation clouds our judgment, frustrates our relationships and gets our priorities all wrong.
Irritation tries to persuade us that it's justified, but it merely pushes us away from what we actually need.
In order to be irritated, we need to believe we're not getting something we deserve. But of course, that expectation is the cause of the irritation. We can choose the lose the expectation, embracing the fact that we're lucky enough to feel it, and then get back to work doing something generous instead.
It turns out that irritation is a privilege and irritation is a choice.


~Seth Godin

                                                         
Word of the Day
Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD
                                                            
Marketing I

Hold off for now
3/   Project - 10 points -  Due next Wednesday, Oct 26 [Noah's B-day (3rd blk)] beginning of class:
Have students select a type of business, create a:
  1. Title page with name of business, your name, date, and what type of business  +1
  2. Logo or symbol -must use your initials (first/last - middle only if you wish)  as part of the name +1 (do in paint or google drawings)
  3. Brand promise +1
  4. Mission statement +1
  5. Vision statement +1
  6. Core values (min 5 core values) +1
  7. Advertising message incorporating the brand promise +1 (make it original and good - not crappy and a copy of an existing one) 
Further instructions:
     Must be completed in Google Drive - Presentation.
     Must "Share" with me - if it doesn't work for me, -1 point
          murphyk2@gcsnc.com
     Must have each letter and description (i.e. d. Mission Statement) as the title of respective slide.
     Must not be crappy
     The last three points will be awarded based on subjective measure of quality, neatness, thought, etc.
-------------



Vocab Today!!!!!!!!!!!!!!!!
2.08
Study for the 1st 5 of class.
          2.08 Vocab

2.08 test 



Products!

Modern Warfare (note the star power of the trailer)

Kit Kat

Touch Point 
          a.    Identify sources of product information that provide information for use in selling.
          b.    Identify types of product information that can be useful in selling.
          c.    Cite occasions when product information can be used in sales presentations.
          d.    Describe guidelines to follow when acquiring product information.
          e.    Demonstrate procedures for acquiring product information for use in selling.

          a.    Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
          b.    Identify sources of feature/benefit information.
          c.    Identify an example of an obvious or apparent benefit.
          d.    Identify an example of a unique or exclusive benefit.
          e.    Identify an example of a hidden benefit.
          f.    Describe how to prepare a feature-benefit chart for a product.
          g.    Prepare a feature-benefit chart for a product.

                                                                                                                                                       
HONORS STRATEGIC MARKETING

Products!


Obj 4 - Chap 9 - Product Concepts
Sections for disbursement:
     1/2/7 - Wed
     3 - Wed
     4 - Thurs/Friday
     5/6 - Finish

Branded Content

Kit Kat

Touch Point 

chap 9 Vocab

Monday - Team establishment, Read, initial findings
                  Each Team will outline the sections
                  Submit outline to me - Murphyk2@gcsnc.com
                  Establish which slides each team member will be responsible for
                  See below for speaking parts
                  Also:
                         Submit to me 2/3 questions from your reading for quiz potentials - Friday's quiz will be based on your submissions
                         Look in the test book for the given chapter and section (note the page numbers)
                                  Submit to me two T/F, with answer (one question per slide, 2 slides, question then answer highlighted)
                                                       two MC, with answer - same as T/F
                                                       one, Essay, with answer - same as T/F
                                             Make into a google presentation and share with me - murphyk2@gcsnc.com
                  On subsequent days, best you take notes very diligently
Tuesday - 1/2/7
Wednesday - 3 & 4
Thursday -5/6
Friday - Quiz + other goodies.

Teams must each come up with 3 questions foor the

Questions 1-9
Due: Monday, Oct 24 beginning of class.
Last 20 of class - Virtual Team Challenge