Differences
If you're sharing a cab to the airport with a stranger, what happens
if he's two inches taller than you? Probably nothing. There's nothing to
distract, or to cause discomfort. You make small talk.
What if he's a little shorter than you? Or left handed?
Perhaps he's not from your town, but from Depew, about twenty miles away. Probably nothing to consider...
What if he has shoulder-length red hair?
At some point, most people reach a moment of discomfort. What if he's 7 feet tall? Will you mention it? Or if he's under four feet? What if he's from a different country? Or a different race or speaking with a significant accent (or, more accurately, an accent that's different from yours)?
For as long as we've been keeping records, human beings have been on alert for the differences that divide us. Then we fixate on those differences, amplifying them, ascribing all sorts of irrelevant behaviors to them. Until, the next thing you know, we start referring to, "those people."
It seems as though it's a lot more productive to look for something in common. Attitudes and expectations. Beliefs in the common good and forward motion. A desire to make something that matters...
Because there's always more in common than different.
[and just out, here's a bonus interview with Marie.]
What if he's a little shorter than you? Or left handed?
Perhaps he's not from your town, but from Depew, about twenty miles away. Probably nothing to consider...
What if he has shoulder-length red hair?
At some point, most people reach a moment of discomfort. What if he's 7 feet tall? Will you mention it? Or if he's under four feet? What if he's from a different country? Or a different race or speaking with a significant accent (or, more accurately, an accent that's different from yours)?
For as long as we've been keeping records, human beings have been on alert for the differences that divide us. Then we fixate on those differences, amplifying them, ascribing all sorts of irrelevant behaviors to them. Until, the next thing you know, we start referring to, "those people."
It seems as though it's a lot more productive to look for something in common. Attitudes and expectations. Beliefs in the common good and forward motion. A desire to make something that matters...
Because there's always more in common than different.
[and just out, here's a bonus interview with Marie.]
~Seth Godin
Marketing I
Let's chat about CCPI
7 minutes
Pick 5 and answer
your 5 should be different from your neighbors
2.07 Business Brands Assignment - Project
Good Article - Johnson and Johnson
HW - Due next Wednesday, Oct 26 beginning of class:
Have students select a type of business, create a:
- Name for the business
- Logo or symbol -must use your initials as part of the name
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
2.08 Vocab (next Wednesday)
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
HONORS STRATEGIC MARKETING
Let's chat about CCPI Change of plans - next week,
Not to worry, vocab begins in five.
No, no scatter today.
Good luck!
Vocab - Chap 8
Test
For the next chap, I will be breaking it up according to the Learning Outcomes...(LO)...and assigning them to you.
If you don't listen to me, fine, but now you are responsible for delivering the content too.
Oilspill
Virtualteamchallenge.com
Message from the CEO
Mon - 1-15
Tues - 16 - 33
Wed - prob will not see you
Thurs - 34 - 49
Questions 1-9
Due: Monday, Oct 24 beginning of class.
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