What would happen...
if we chose to:
Every time I find myself wishing for an external event, I realize that I'm way better off focusing on something I can control instead.
Get better at setting and honoring deadlines
Help one more person, each day
Sit in the front row
Ask a hard question every time we go to a meeting
Give more and take less
Learn to master a new tool
Ask why
All of these are choices, choices that require no one to choose us or give us permission.Every time I find myself wishing for an external event, I realize that I'm way better off focusing on something I can control instead.
Seth Godin
and...
Marketing I
Why do businesses have a brand? Can you describe your brand promise?
Would you ever purchase a no name product and wear it like a brand name product? For everyone to see?
2.07 What is a Brand Image? - Read
2.07 Slogan Match - Activity
2.07 Business Brands MC w/Key -2.07 Questions
2.07 Business Brands Assignment - Project
2.07 Performance Indicators
2.07 Vocab - Next Wednesday Oct 19
Have students select a type of business, create a:
- Name for the business
- Logo or symbol -must use your initials as part of the name
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
“Why is Brand so important?”
HONORS STRATEGIC MARKETING
Let's do a lesson!
Oilspill! Virtualteamchallenge.com
Test
Alpha
Beta
Omega
Gamma
I will place it on your desktop shortly...after a brief lesson
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