Friday, December 21, 2012

12/21/2012 The day the world did not end....

Quotables:

Bah, Humbug
       E. Scrooge



SEMII
More Survey Magic





HSM

Quiz

Thursday, December 20, 2012

Tuesday, December 18, 2012

12/18/2012

Quotables
Don't go around saying the world owes you a living. The world owes you nothing. It was here first.
Mark Twain

SEMII

Terrell's survey

Survey....day 3.

Presenting your results....

You will all be able to stand up in front of the class to
    1/ present your question
    2/ present your findings
    3/ share the limitations of your study
    4/ share your conclusions


Once finished.....begin the real survey study


      3rd block
          
SAT question of the day
           ACT question of the day


HSM
Tests are under Document Manager

HSM Chap 14 15 16 Essays


HSM Chap 14 15 16 T/F #1-12
HSM Chap 14 15 16 MC #13 - 19
HSM Chap 14 15 16 MC # 20 - 26
HSM Chap 14 15 16 MC #  27 - 28
HSM Chap 14 15 16 MC # 29 - 36
HSM Chap 14 15 16 MC # 37 - 38
HSM Chap 14 15 16 MC # 39 - 44
HSM Chap 14 15 16 MC # 45 - 52
HSM Chap 14 15 16 MC # 53
HSM Chap 14 15 16 MC # 54 - 56








Thursday, December 13, 2012

12/14/2012 Friday at least

Quotables
Success is simple. Do what's right, the right way, at the right time.
Arnold H. Glasow


SEMII
Perdue University guide to surveys and Questionarries


     3rd block
          SAT question of the day
          ACT question of the day

HSM
Just a bit of frivolity from Honda Fit - twist

Competitive advantage

Ikea

Polowers

The thief

PANKS




12/13/12 - An event out of control

Quotable




Design like Apple, but name like P&G

Apple's naming approach is inconsistent, it begs for lawsuits (offensive and defensive) and it shouldn't be the model for your organization. iPhone is a phone, iPad is a pad, iPod is a ... (and owning a letter of the alphabet is i-mpossible).
Procter and Gamble, on the other hand, has been doing it beautifully for a hundred years. Crisco, Tide, Pringles, Bounty, Duracell--these are fanciful names that turn the generic product (and the story we believe about it) into something distinct.
If you can invent an entire category, fabulous, that's an achievement. For the rest of us, resist the temptation to be boring or to be too aggressive. It's your name and you need to live with it



SEMII
Foray into Sampling and Surveys
Click here for moeny saving offers...er...survey examples

5.04 continue and finish

Quiz - Budgets from 5.03 and 5.04 through sampling

Survey - MSNBC/WSJ

Hurricane Sandy Relief

Tickets are expensive

Salesgenie....doing their research...two fold
Superbowl ad in question

5.05 if time


     3rd block
          SAT question of the day
          ACT Question of the day


HSM
Some good news on the tv front

Ads gone wrong

Soft drink ads

Review of what makes a successful ad and why you were good at the one you did.
....a reading from Gladwell.

Continue with Chap 16 and perhaps finish it as well.

Tuesday, December 11, 2012

12/12/12 hahha funny number

Quotables:
No matter how bad your day seems, just remember that someone out there has to clean the bathrooms at Taco Bell.
    meko2301


SEMII
Bob Costas...something to think about



     3rd block
           SAT question of the day
          ACT question of the day


HSM
Chap 15 quiz

Chap 14 quiz

Activity

Create a storyboard or ad for the product assigned below.  Your product must have a brand name.
Taboo items are given for each product type and cannot be used in the storyboard concepts.

Product                    Taboo words, Visuals, and Concepts
Deoderant                 Odor, underarm, perspiration, smell, sweat
Pain Reliever            Pain, aches, fever, child-proof cap, gel
Soft Drinks               Sugar-free, refreshing, thirst, swimwear, any celebrity


Now, create a second storyboard or ad for your product.  This time, however, you must use all of the words, visuals, and concepts that are listed in the right column.

Product                    Must-use Words, Visuals, and Concepts
Deoderant                 A romantic couple, monster trucks
Pain Reliever            A mother and child, oatmeal, homework
Soft Drinks               A cup of coffee, cookies, birthday cake


Once you have finished thises, please look up and understand the term semiotics.

Continue to Chap 16 if time.

12/11/12 Tuesday - What joy!

Quotables




SEMII
Hobbits, not Hobbits

Poor poor Belushi

JB...your time will come





    3rd block
          SAT Question of the day
          ACT question of the day



HSM
Culture - Public relations abound

Right to work

Oprah....doing it again.....the kingmaker

Friday, December 7, 2012

12/10/12 A new week ahead

Quotables:
A word to the wise ain't necessary - it's the stupid ones that need the advice.
Bill Cosby

SEMII
Tide targeting men

Other ads doing the same

Quizzes returned

Continue on 5.04.....surveys

     3rd Block
          SAT Question of the day
          ACT question of the day



HSM

Continue on in the chapter

12/7/2012 Friday

Quotable



SEMII
Charlotte Sports - Who thought it would bring in soooo much money

Quiz - Obj 5.03 and friends

Lucky Charms - magically delicious!

Coca Cola -

5.04

     3rd Block
          SAT Question of the Day
          ACT Question of the Day


HSM
Vocab test

Chap 16

Couple of commercials

Wednesday, December 5, 2012

12/6/12 Assessments tomorrow - best ye ask matey

Quotable:



SEMII
A name change in the works?

5 PR Campaigns

More PR Campaigns to be thankful for

     3rd Block
          SAT Question of the Day
          ACT Question of the day



HSM


Tuesday, December 4, 2012

December 5, 2012

Quotable:




SEMII




     3rd BLock
         SAT Question of the day
         ACT Question of the Day



HSM
Wow!  Real marketing in a real world.
please read as you come in....Lincoln

Lee Jeans....a real demographic

Sales Promotion, name recognition......Toys R Us Kid

Just a little foray into the best from 2012