Design like Apple, but name like P&G
Apple's naming approach is inconsistent, it begs for lawsuits (offensive and defensive) and it shouldn't be the model for your organization. iPhone is a phone, iPad is a pad, iPod is a ... (and owning a letter of the alphabet is i-mpossible).
Procter and Gamble, on the other hand, has been doing it beautifully for a hundred years. Crisco, Tide, Pringles, Bounty, Duracell--these are fanciful names that turn the generic product (and the story we believe about it) into something distinct.
If you can invent an entire category, fabulous, that's an achievement. For the rest of us, resist the temptation to be boring or to be too aggressive. It's your name and you need to live with it
Procter and Gamble, on the other hand, has been doing it beautifully for a hundred years. Crisco, Tide, Pringles, Bounty, Duracell--these are fanciful names that turn the generic product (and the story we believe about it) into something distinct.
If you can invent an entire category, fabulous, that's an achievement. For the rest of us, resist the temptation to be boring or to be too aggressive. It's your name and you need to live with it
SEMII
Click here for moeny saving offers...er...survey examples
5.04 continue and finish
Quiz - Budgets from 5.03 and 5.04 through sampling
Survey - MSNBC/WSJ
Hurricane Sandy Relief
Tickets are expensive
Salesgenie....doing their research...two fold
Superbowl ad in question
5.05 if time
3rd block
SAT question of the day
ACT Question of the day
HSM
Some good news on the tv front
Ads gone wrong
Soft drink ads
Review of what makes a successful ad and why you were good at the one you did.
....a reading from Gladwell.
Continue with Chap 16 and perhaps finish it as well.
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