Same concept
Harder review...open ended
Final Examination in Principles of Marketing
Marketing Final Exam Study Guide 2
Survey Designs
Guidelines for writing effective questions
Writing Effective Employee Survey Questions
Participant Observation as a Data Collection Method
Questionnaire Design
Qualitative Research Guidelines
Key Survey Elements
Did we answer all of the topics?
a. Explain why data-collection instruments must be carefully designed and administered.
b. Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).
c. Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).
d. Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).
e. Explain how to ensure the quality of observations.
f. Discuss considerations for collecting data online.
g. Describe considerations in using a pre-existing data collection instrument.
Keep it Real - LAP
Keep it Real - LAP - Quia Fun!
MKTG - Selling LAP 129 - Keep It Real -- in Sales
Ethics in selling powerpoint
Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of interest
Dan Ariely - How equal do you want the world to be? You’d be surprised
Dan Ariely - Our Buggy Moral Code
