Friday, April 29, 2011

4/28 Blessed Friday or boring friday...depending on your take of the situation

Quotables:

"Radical is what I do"
-Murphy


Sahara Movie Details
Product Placement
http://www.latimes.com/business/la-fi-movie15apr15,0,4543905,full.story


Ted.com
Morgan Spurlock

Bud Light Commercial - Product Placement

6.05 :)

Thursday, April 28, 2011

4/28 Thursday, and Friday is still an eternity away

Quotables:
“Things may come to those who wait, but only the things left by those who hustle.”
Abraham Lincoln


We are going to create a voki today. In fact, two vokis. Time: approx 30.
If you finish with time to spare, no games please, work on a better voki...possibly one to email/text to someone to ask them out, to complement them, to tell mum and dad how much you love them.


The first one you will create can be fanciful, fun, pragmatic, whatever.
What to write/record/import? Your choice here. More of a getting to understand the power of Voki.

The second one will need to resemble you in hair, eye color, gender, clothing styles, and hopefully - expression.
You then need to either record your own voice, import a file, or text to talk option to give your voki voice.
The subject of this one shall be a small script of who you are, what grade (denote as Freshman...senior, etc), the year and most importantly, what is your brand. No, not what brand do you buy, but rather, what do you expose as your brand. What makes you, well, you. This may take a bit extra time.

Clearly, I need your voki twin url emailed to be.

Challenge: Create one worthy enough to post on Facebook.
Two fold - (1) create an iconic mini-u
(2) see how long it takes for others to copy your lead and do one as well. Ahhhhh, the power of promotion...inform, persuade, remind.



Second today:
I will call time and we will begin part two!
Product Placement!

www.brandcameo.com
www.brandchannel.com

http://blogs.ajc.com/radio-tv-talk/2010/08/03/georgia-pacific-pulls-ads-from-nickelodeons-glenn-martin-dds/

http://www.mahalo.com/glenn-martin-dds-dental-adventure-game/

http://www.nickatnite.com/shows/glenn-martin-dds/

http://www.aoltv.co.uk/2011/02/28/this-morning-first-to-feature-product-placement/

Tuesday, April 26, 2011

4/26 Promotion, but not in a job

Quotables:
“The best things in life are never rationed. Friendship, loyalty, love, do not require coupons.”
-Author unknown

"But free doughnuts do."
- Murphy

Today, we will finish 6.04.

In addition, we will get to peruse through Mr Murphy's extensive promotion box of goodies. You will be given an opportunity to sign up for free offers as well to be delivered directly to you at you home.

An assignment will be tendered today, due on Friday.

Of course, after all of this fun, we will begin and get a fair ways through 6.05.

Enjoy!

Murphy

4/26 Sales Promotion...the saga continues

All -

We are continuing on our previous course of thought through the sqles promotion process and beyond.

6.04 please.

Murphy

Sunday, April 24, 2011

Friday, April 15, 2011

4/18 and 19 Mr Murphy's Absence

Quotables:
Don't tick off the sub! You will answer me if you do. I will not be a happy camper if I have to deal with any childish, rule #1 ways.
Murphy

April 18

1/ 1st only - Mrs Rice is coming to talk to you. Full Attention
2nd and third - Mini project
I would like you to write a get well card for Avis.
Computer or construction paper can be used.
I would be very happy is everyone could do this for her.

2/ Video after project - Coca Cola:Behind the Real Thing

April 19th

1/ Open Note/Open Computer (Not Friend) test.

2/ Turn in with sub after you finish. Take your time.

3/ Video: The OPRAH Effect

Enjoy your break!

Murphy

4/15 Friday Half Day

Quotables:
The only risk of failure is promotion.
Scott Adams


1/ Finish 6.02

2/ 6.03

3/ If time, Bonus stuff!

Thursday, April 14, 2011

4/14 Let the Promotion Begin!

Quotables:
After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.
Jackie Chan


1/ Prmotion look and see

2/ 6.02

Wednesday, April 13, 2011

4/13 Testing time

Quotables:
The most important kind of freedom is to be what you really are. You trade in your reality for a role. You give up your ability to feel, and in exchange, put on a mask.
Jim Morrison

Disneyland is the star, everything else is in the supporting role.
Walt Disney


1/ Test - online, ooooooo, magical
Study for the first ten, then we shall begin

Tuesday, April 12, 2011

4/12 An end to selling

Quotables:
America must not ignore the threat gathering against us. Facing clear evidence of peril, we cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.
George W. Bush


We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.
Orville Redenbacher


1/ Conclusion of 5.04.

2/ Questions

3/ A small jump into Ted

4/ An assignment given.

5/ 6.01 - Promotion - Let the fun begin!

Friday, April 8, 2011

4/8 Friday, Friday, Friday

Quotables:
I'm not that girl from Freaky Friday any more! I'm a real adult. In fact, I hate children! I hate them all!
Lindsay Lohan


1/ Change Up!

2/ Finish 5.03

3 Preview 5.04

Thursday, April 7, 2011

4/7 Infomercials are Fun!

Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett


1/ Finish 5.03

2/ 10,000 Hour Rule intro

3/ Begin 5.04

Wednesday, April 6, 2011

4/6 QVC is Awesome!

Quotables:
Emancipate yourselves from mental slavery, none but ourselves can free our minds!
Bob Marley


1/ Let's Watch a little QVC

2/ Finish 5.03

3/ Write Quiz Questions

4/ Quiz on Friday/ 5.01 - 5.03.
5 open ended questions. 5 matching - bwah ha ha h ah ah ah ha (evil laughter)

Tuesday, April 5, 2011

4/5 Power Outages Abound

Quotables:
We are selling dreams. We are merchants of happiness.
Bernard Loiseau


1/ Turn in Feature Benefit Worksheet

2/ Finish 5.03

3/ Allow time for Questions - You create the Quiz!

4/ Smile!

Monday, April 4, 2011

4/4 Prom was great!

Quotable

I find it useful to remember, everyone lives by selling something.
Robert Louis Stevenson


1/ Open up your word doc/Reflection
What spoke to you this past week in Marketing? two or three things that your learned.

2/ Finish/rehash 5.02

3/ 5.03 on the horizon.

4/ Don't forget, your Feature Benefit assignment in due tomorrow!

Friday, April 1, 2011

4/1 Quiz Day!

Quotables:
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards

I agree, but it isn't the selling we are interested in, the Sex itself gets our attention and starts us down the AIDCA path to Action.

1/ Quiz

2/ Video fun

3/ Finish 5.02 and if we get a chance, 5.03

:)