Marketing: April 2015

Thursday, April 30, 2015

Friday, May 1, 2015 I look and feel pretty...I am ready for prom!

QUOTABLE

Seth Godin Post

Pay particular attention to the 2nd reason...can we agree this is why we do not?

ACT Question of the day
SAT Question of the day

SEMII

Obj 2 finished.

Test then a race to the finish.
6 more weeks! (or 5 ish if you are a senior)

Prepare your sheet. One page, one side, one test.

Why no one will Endorse Mayweather

Pay per View Police

Powerade

Cameo School

Who Will you be? - Dick's Sporting Goods

Baseball Perks

NFL Draftees and their agents

Can't get a seat for the fight?....neither can they

Churchill Downs....$83 Million

MARKETING (2ND/3RD)

Pricing Project - check the dates and put them in your calendar. This next grade will be based on you turning it in on time. - I WILL NOT REMIND YOU

During the 1st 10, begin/finish the 3.04 Study Guide

Finish 3.04

Backing up to 3.02 - a further extension of branding
Please check Quizlet....new words!!!!!
Murphy's Website shortcut lync

One project announcement

Worth 25 points - Prj/Test
Because the entire PLC seems a bit confusing...
3.01 - B Slide 8
Please draw the PLC and with all of the great info from the slide above, label it.
Neat, colorful (your own interpretation (3 color min), readable, well labeled with individual sub categories (Prod, Price, Distrib, etc)

Turned in by Next Tuesday (May 5)....I will provide the construction paper.

The other extra credit
Worth 5 points on a test
Family Services - JamestownPigPickin drawing contest.
Submission to me by May 12.
Theme "Poodles & Pigs"
8.5*11 sheet of paper
Suggestions by request
Must be in color
If I begin to bore you, Pricing Laws (good definitions) and Technology in Pricing - both complete with answers

Powerade

Coffee for robots?....I think not.

New ink?!?!

Competition changes our promotional strategies too!

Logo Quiz.....you will not get these!
PS, We will do as a class

Demographic Promotion

Cool Storage idea - Part of Distribution

Decline

Wednesday, April 29, 2015

Thursday, April 30, 2015 A ping Pong ball in your pocket and a backpack on your back. You are going places kid!

QUOTABLE

The naked corn paradox

Sometimes, the thing that's done to market something makes it worse.
And so, the corn at the local supermarket is already husked, because it looks better, sells better but tastes worse.
And stereo speakers are designed with extra bass, so they'll demo better, sell better but sound worse.
The market isn't always 'right', if right means that it knows how to get what it wants in the long run. Too often, we are confused, or misled, or part of a herd headed in the wrong direction.
It's almost impossible to bring the mass market to its senses, to insist that you know better. What you can do, though, is find discerning and alert individuals who will take the time to understand. And then, if you're good and patient and lucky, they'll tell the others.
Which is why, over the last thirty years, farmers markets and other entities have slowly grown in influence. Because happy customers tell stories about remarkable products and services.
When you see the corn paradox, label it and act accordingly. Tell stories for the few, help them to spread.

-Seth Godin

ACT Question of the day
SAT Question of the day

SEMII

2.09 Yes, we are going quickly. Finish this one today!

If you are doing the Guided notes....it can only help...see two below

Understand we will have a test on Obj 2 and Obj 1 by Friday.....~ 40/45 questions

You need to prepare a studyguide/cheatsheet - one page, front only, for your assessment adventure of Friday. This will take a good amount of time to do it right

Mayweather......ahhhh yes!

How to keep the sports fan

Pain Killers, Athletes and Addictions

MARKETING (2ND/3RD)

Pricing Project - check the dates and put them in your calendar. This next grade will be based on you turning it in on time. - I WILL NOT REMIND YOU

During the 1st 10, begin/finish the 3.04 Study Guide

Continue 3.04

Please check Quizlet....new words!!!!!
Murphy's Website shortcut lync

One project announcement

Worth 25 points - Prj/Test
Because the entire PLC seems a bit confusing...
3.01 - B Slide 8
Please draw the PLC and with all of the great info from the slide above, label it.
Neat, colorful (your own interpretation (3 color min), readable, well labeled with individual sub categories (Prod, Price, Distrib, etc)

Turned in by Next Tuesday (May 5)....I will provide the construction paper.

The other extra credit
Worth 5 points on a test
Family Services - JamestownPigPickin drawing contest.
Submission to me by May 12.
Theme "Poodles & Pigs"
8.5*11 sheet of paper
Suggestions by request
Must be in color
If I begin to bore you, Pricing Laws (good definitions) and Technology in Pricing - both complete with answers

most horrific car crash ever!!!

Plastique

Brand Champion

Dove.se

Tuesday, April 28, 2015

Wednesday, April 29, 2015 On this day in 1429, Joan of Arc arrives to relieve the Siege of Orleans.....and we are all so thankful

QUOTABLE

I didn't see it because I wasn't looking

My friend Alan came over to dinner the other night. Unbeknownst to me, he had a few plastic scorpions in his pocket (a reminder of a recent adventure).
I saw a plastic scorpion on the bowl of nuts, but I didn't see it, I just moved it aside and went ahead preparing dinner. A few minutes later, I saw a second plastic scorpion on the counter, but again, I didn't actually see it, didn't pause or consider it, I just moved on. It took until the third plastic scorpion before I said, "huh."
This is one reason we feel the need to yell 'surprise' at a surprise party. Because we all have blinders on.
The people who are the very best at noticing what's happening notice it because they're looking.
"You can see a lot just by looking."

ACT Question of the day
SAT Question of the day

SEMII

2.07 finished
2.08 and 2.09 Yes, we are going quickly.

If you are doing the Guided notes....it can only help

Understand we will have a test on Obj 2 and Obj 1 by Friday.....~ 40/45 questions

You need to prepare a studyguide/cheatsheet - one page, front only, for your assessment adventure of Friday

Endorsement fails

Ambush Marketing....also called Guerrilla Marketing

Horrible PR!

MARKETING (2ND/3RD)

Pricing Project - check the dates and put them in your calendar. This next grade will be based on you turning it in on time. - I WILL NOT REMIND YOU

During the 1st 10, begin/finish the 3.04 Study Guide

Continue 3.04

One project announcement

One extra credit Announcement

If I begin to bore you, Pricing Laws (good definitions) and Technology in Pricing - both complete with answers

Ambush Marketing....also called Guerrilla Marketing

Not the best tag line you want to be remembered for

New Products

Tuesday, April 28, 2015 College orientation?!?!?!?1 Who is ready?

QUOTABLE

http://mamiverse.com/wp-content/uploads/2012/02/30DrSeuss_quotes.jpg

ACT Question of the day
SAT Question of the day

SEMII

2.06 Material

2.06 Study guide to begin the class - first 10

As we finish 2.06, we will begin

As a separate and hopeful exercise, given we have completed 2.06, please list 4 items of note from your readings

2.07

Understand we will have a test on Obj 2 and Obj 1 by Friday.....~ 40/45 questions

Stance.....official now

XBOX

MARKETING (2ND/3RD)

Pricing Project - check the dates and put them in your calendar. This next grade will be based on you turning it in on time. - I WILL NOT REMIND YOU

During the 1st 10, begin/finish the 3.03 Study Guide....I will stop you when you reach 10 or the talking gets annoying......I am betting on the latter

3.03 - Since you have done the guided noted for 3.03, give me 4 items of note from this section.

Begin 3.04

Ruggedness

NOLA - Tourisism

Cheesy but fun! If Bob was creative like that?!?!?!?1

Visit KrispyKreme.com

Monday, April 27, 2015

Monday, April 27, 2015 Six more weeks for Seniors, 7 for underclassmen. Manage your time well!

QUOTABLE

To overcome an irrational fear...

replace it with a habit.
If you're afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit.
If you're afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day.
Habits are more powerful than fears.
- Seth Godin

ACT Question of the day
SAT Question of the day

SEMII

2.06 Material

2.06 Study guide to begin the class - first 10

As we finish 2.06, we will begin

2.07

Understand we will have a test on Obj 2 and Obj 1 by Friday.....~ 40/45 questions

Ads Breakdown

Robots replacing workers

Your watch is here

Pacquiao - Is it just a Foot Locker Commercial?

MARKETING (2ND/3RD)

Pricing Project - check the dates and put them in your calendar. This next grade will be based on you turning it in on time. - I WILL NOT REMIND YOU

During the 1st 10, begin/finish the 3.03 Study Guide....I will stop you when you reach 10 or the talking gets annoying......I am betting on the latter

Finish 3.03

Begin 3.04

Robots replacing workers

Seth Godin - Adoption rates

Your watch is here

Ads Breakdown

Read - My A&F has really grown up

Geico

Visit KrispyKreme.com