QUOTABLE
The difference between mass and banality
Something doesn't have to be trite and dreadful to be popular, but often, popular things get this way.
In the 1980s, most of the cars made by General Motors were mediocre, unmemorable and poorly designed. They were also quite popular. By racing to the bottom, GM defended market share but ended up crippling themselves for generations.
Hot Wheels, Spaldinis and the original Monopoly game are classic toys, Platonic ideals of good design and idiosyncratic thought. On the other hand, the hyped toys of the moment fade away fast, because they're designed to shortcut straight to the lowest common denominator of the moment, not to earn their way up the ladder of mass.
Just because bad design and popularity sometimes go hand in hand doesn't mean they're inextricably linked.
The culture of compromise is often accepted as the price of mass. But in fact, this is the crowded road to popular acceptance, and it works far less often than the compromisers believe it will.
In the 1980s, most of the cars made by General Motors were mediocre, unmemorable and poorly designed. They were also quite popular. By racing to the bottom, GM defended market share but ended up crippling themselves for generations.
Hot Wheels, Spaldinis and the original Monopoly game are classic toys, Platonic ideals of good design and idiosyncratic thought. On the other hand, the hyped toys of the moment fade away fast, because they're designed to shortcut straight to the lowest common denominator of the moment, not to earn their way up the ladder of mass.
Just because bad design and popularity sometimes go hand in hand doesn't mean they're inextricably linked.
The culture of compromise is often accepted as the price of mass. But in fact, this is the crowded road to popular acceptance, and it works far less often than the compromisers believe it will.
ACT Question of the day
SAT Question of the day
SEMII
this is the first 15
2.04 - cont/2.05
During your pre-class readings, go ahead and open 2.05....third slide....click and read.
The anatomy of a fan
Hospitals moving to a new area?
Public Relations again!
Seaworld PR
MARKETING (2ND/3RD)
Test Obj 2 - open note - Tuesday - 4/21/15 - Obj 2 only
Prepare a study guide. one page. One side. This is show for a homework grade
Make sure you do it in Google docs.....share this blessed item with me....by Tuesday class time
Sniff, sniff, sniff...I smell an assessment on PLC soon....Thursday.
You will need to draw and label it and superimpose the pricing and promotional guides on top of it
Finish 3.01 C Technology in PSM
Head toward 3.01 D Ethics in Consumer packaging
READ - PSM - Mark Burnett
PSM - again
Because it is fun
Hospitals moving to a new area?
Kidz Bop
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| Extra credit opportunity....Thursday night is free! |
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