Thursday, December 19, 2013

12/20/2013 Oh Christmas Tree, Oh Christmas Tree!

Quotable




SEMII

 6.01 - Sponsorships
Logos...they are changing
Image vs reality

Right?  Rite?  Rit?!?!?!?!?!   Dialects are all different.  Explore some of these maps of different dialects from around the nation

Dude!  I want a 4 cap!

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing 

Darden looks to spin off Red Lobster.....Dog or Problem Child?
Logo Upgrade    Once you see, scroll down to bottom and checkout the other logo changes
OK, dialect is funny and is totally dependent as to where you are from.
 
Brandchanel awards....kikkoman
Chap 12...Supply Chain Management
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

12/19/2013 Chestnuts roating on an open fire.....Jack Frost nipping at your nose....Wait! How warm is it suppose to be tomorrow?

Quotable




SEMII

 6.01 - Sponsorships

 Ok, now, lets break it down.

I need:
Sponsorship deals of venues (Arena and Stadiums please)
Nascar
Indy Car
Soccer Teams (Premier league please)
Tennis players
Music people

Everyone best have at least two people they can reference.
KT Tape the grand Illusion - a study, research, and subsequent claims
read this article and see if it follows protocal for research

Uninformed....informed...preference...action

Trains train trains trains!
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing 

Netflix and the yuletide burning log
Unbriddled Shameless Plugs....all about a college
Dude!  Who thought trains could be so cool?
Beans beans, there good for your heart...
 
Brandchanel awards....kikkoman
Chap 12...Supply Chain Management
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Tuesday, December 17, 2013

12/18/2013 I can smell Friday from here, but it still whiffs of hump day

Quotable






SEMII

What did we learn?

Recommendations....and Conclusions

6.01 - Sponsorships

Push Marketing...a must read

Hahah - Mittens from china


Curling....can we sponsor that?

Stephen Colbert and "the Nation" sponsors USA Speed skating

Gold medals = $




Luxury tax and the MLB
Beckham....26 million and counting

Top 5 sponsorship deals



Ok, now, lets break it down.

I need:
Sponsorship deals of venues (Arena and Stadiums please)
Nascar
Indy Car
Soccer Teams (Premier league please)
Tennis players
Music people

Everyone best have at least two people they can reference.

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

It's a game!  Consumer Profiling!
Push Marketing...an incredible example will be no more
 
 
Brandchanel awards....kikkoman
Chap 12...Supply Chain Management
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Monday, December 16, 2013

12/17/2013 Interim....What fun!

Quotable


What's attention worth?


Marketers that fail are often impatient and selfish.

Impatient, because they won't invest in the long-term job of earning familiarity, permission and trust.

And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, not the person paying attention.

We call it "paying attention" for a reason. It's worth quite a bit, and ought to be cherished.


SEMII

What did we learn?

Recommendations....and Conclusions

6.01 - Sponsorships

Singer cutting ties to Seaworld - the real question is why?
Ha ha ha ha - $420,000 mistake

Already informed.....so it is easier to get them to action once preferenced

Facebook launch.....go where the people are
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Can you Say Wheeler Lea Act?

Yep, another list of why our northern neighbor is great!

Cel phone carriers know a lot about you!

AIDA in action

The gift that gives all year long....well, at least every quarter if you pay the subscription...every quarter

Cool crap you can buy  2013
 
 
Brandchanel awards....kikkoman
Chap 12...Supply Chain Management
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

12/16/2013 Only 2013 for a few days more

Quotable

The care and feeding (and shunning) of vampires


Vampires, of course, feed on something that we desperately need but also can't imagine being a source of food.

You have metaphorical vampires in your life. These are people that feed on negativity, on shooting down ideas and most of all, on extinguishing your desire to make things better.

Why would someone do that? Why would they rush to respond to a heartfelt and generous blog post with a snide comment about a typo in the third line? Why would they go out of their way to fold their arms, make a grimace and destroy any hope you had for changing the status quo?

Vampires cannot be cured. They cannot be taught, they cannot learn the error of their ways. Most of all, vampires will never understand how much damage they're doing to you and your work. Pity the vampires, they are doomed to this life.

Your garlic is simple: shun them. Delete their email, turn off comments, don't read your one-star reviews. Don't attend meetings where they show up. Don't buy into the false expectation that in an organizational democracy, every voice matters. Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

It's so tempting to evangelize to the vampires, to prove them wrong, to help them see how destructive they are. This is food for them, merely encouragement.

Shun the ones who feed on your failures.


SEMII


How to Analyze Survey Results

How to draw conclusions from Survey Results

How to show the results of the survey
 
 
Now we get to write it up.

Groups of 2.
Open drive.google.com
create -> presentation

Open 5.04 - it tells you what should be in the reasearch report
Title every slide (using the words from 5.04)

Title page w/your names
Acknowledgements- Something to the effect of how much Murphy has guided your very existance in thought and deed

Do not do review of information

make sure you tell me what data collection method used

Findings will come with three sections
     Section 1 - size of sample, males, females, w/b/h/o surveyed
     Section 2 - either the chart as a whole...or a link to the chart (data chart)
     Section 3 - 3 unique things you find out from the data collected.

Recommendations
Conclusion

Do not do appendices and bibliography.
This is due, completed, by the end of class

 Enjoy!
Now that we have all of the information, we will break it down and give back meaningful correlations

1st Block - Sports attendance survey
3rd block sports attendance survey

1st Block Sports Attendance Data Spreadsheet
3rd Block Sports Attendance Data Spreadsheet
   
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Cel phone carriers know a lot about you!
Brandcameo/brand channel
Brandchanel awards....kikkoman
Alternative fun....book based
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Thursday, December 12, 2013

12/13/13 The date looks funny...hehe

 Quotable

http://sethgodin.typepad.com/seths_blog/2013/12/we-all-lose-on-the-shelf.html



SEMII


How to Analyze Survey Results

How to draw conclusions from Survey Results

How to show the results of the survey

How to write a data analysis

types of sampling methods - Penn State

More sampling madness
 
Now we get to write it up.

Groups of 2.
Open drive.google.com
create -> presentation

Open 5.04 - it tells you what should be in the reasearch report
Title every slide (using the words from 5.04)

Title page w/your names
Acknowledgements- Something to the effect of how much Murphy has guided your very existance in thought and deed

Do not do review of information

make sure you tell me what data collection method used

Findings will come with three sections
     Section 1 - size of sample, males, females, w/b/h/o surveyed
     Section 2 - either the chart as a whole...or a link to the chart (data chart)
     Section 3 - 3 unique things you find out from the data collected.

Recommendations
Conclusion

Do not do appendices and bibliography.

Enjoy!

 
 
 
Now that we have all of the information, we will break it down and give back meaningful correlations
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Brandcameo/brand channel
 
48 best ads of 2013
WestJet....simply awesome!
Brandchanel awards....kikkoman
 
 
 
Chap 16 fun fun fun
 
Land Rover - personalization for the masses
Starbucks above.
Those young people and the culture differences therein
 
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Wednesday, December 11, 2013

12/12/13 Thursday. National Yogurt day.....not really

Quotable Oops!!!   All Berries!!!

No!

that's not right!

Of well....out of time



SEMII





How to Analyze Survey Results

How to draw conclusions from Survey Results

How to show the results of the survey

How to write a data analysis

How to determine sample size in an experiment

types of sampling methods - Penn State

More sampling madness
 
Look above....a splendid sight you say?  That maybe, but there is more.  Yes, look again.  Hyperlinks!!!  We will finish up Sampling and then prepare our hearts with fortitude and vigor for the challenges to come.

 Good luck!
 
 
Now that we have all of the information, we will break it down and give back meaningful correlations
 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 16 fun fun fun
 
Land Rover - personalization for the masses
Starbucks above.
Those young people and the culture differences therein
 
 
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

12/11/13 Wednesday....No Hump day reference here

Quotable

Oops!!!   All Berries!!!

No!

that's not right!

Of well....out of time



SEMII
Finish up Survey Assignment

How to Analyze Survey Results

How to draw conclusions from Survey Results

How to show the results of the survey

How to write a data analysis

How to determine sample size in an experiment

types of sampling methods - Penn State

More sampling madness






Money Money Money Money.....Superbowl time

You are to elect one member of the class to collect allof the survey questions.  Remember, I said make a copy for your selves.  If I do not have them in the first 2 minutes of class, I do not want them and it goes down as a zero.

Great!  Now cobble together all of the qusstions into a big list.
Begin a dialogue as to the length, question order, and type of response you wish from each.
Yes, I expect you to do it all....best you look at examples from the web.

Good luck!

1st Block - Sports attendance survey
3rd block sports attendance survey


 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 16 fun fun fun
Quizlet!!!!   Chap 16

   
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Monday, December 9, 2013

12/10/13 - Tuesday...is there anything better?

QuotableThe Myth of the American Dream


SEMII
Money Money Money Money.....Superbowl time

You are to elect one member of the class to collect allof the survey questions.  Remember, I said make a copy for your selves.  If I do not have them in the first 2 minutes of class, I do not want them and it goes down as a zero.

Great!  Now cobble together all of the qusstions into a big list.
Begin a dialogue as to the length, question order, and type of response you wish from each.
Yes, I expect you to do it all....best you look at examples from the web.

Good luck!

1st Block - Sports attendance survey
3rd block sports attendance survey


 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 16 fun fun fun
 10 Best Ads of 2013
Grocery Chain - Amazon-like recommnedations
PSA - Societal Marketing???? - all about phones
Survey!?!?!?
The real question is "why?"  Tell me that and you then understand the what
How do you reach the target market?  Silly, you go to their watering hole
Kevin Bacon...need I say more?
Netflix...it is all about family

   
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

12/9/2013 Do ya wanna take a survey?

Quotable


In search of the obvious answer

The obvious answer to your problem isn't obvious yet, but once someone finds it, it will be.

That's the way obvious answers work. They're not obvious because they're easy to find, they're obvious because, in fact, there's an answer.

Most problems don't have obvious answers, which is why you should demote them from the list of things worth obsessing over. Gravity, for example, is a problem with no obvious answer. You're never going to be able to fly like Superman, and the sooner you let that one go, the quicker you'll be able to work on something productive.



SEMII
 5.04 Continue to finish today

Bad Surveys
#1
#2
Go to google and ask the wise and mighty (google itself) for examples of bad questionnaires/surveys

random thought article

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Chap 16 fun fun fun
  
Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Tuesday, December 3, 2013

12/4/2013 - DECA MCEC (Districts) and what it means to you

Quotable

Attention, Attention:
Ladies and Gentlemen, remember I am not here today.  If you remember back to the last time I had to escape from class, there is an implicit contract, a mutual agreement that we have....that is, you and myself.  Do well, there is reward.  Do poorly, well, heck hath no fury as a Murphy scorned. 


SEMII
Read Quotable and understand your grade is in your hand...then read below.

SEMII students...rather easy.
  • Not yet done....so we have been going over the facets of research....you will begin to understand this further by crafting a questionnaire on your own.  With 5.04 and the internet as a guide, you will construct an original questionnaire.  I would begin by opening 5.04 and opening a new window and searching for  "How to construct a questionnaire."  Wikihow has a nice one...with pictures.
    • You will be graded on the following:
      • 1/ must be done on your Google drive (drive.google.com and sign in....you should have an account, we have played here before)
      • 2/ on left, create and "Form"
      • 3/ Must have a title in the format...."First + Last name/subject of questionnaire" [2 points]
      • 4/ No max number of questions, but a min of 5 [1 points]
      • 5/ Questions must theme, progress through your theme from general to more specific, be different, and be appropriate for me to read [4 points]
      • 6/ in the upper right hand corner the button says share.  Make sure you leave permissions as private, but invite me to take your questionnaire....murphyk2@gcsnc.com [3 points]
      • This will count as a HW and a small test grade....please remember....any subject you so choose.
  • Should you finish this assignment after the video, on the rectangle table are Obj 5 study Guides for your to do.  Open note, not open person.
  •  Do not disappointment me.   
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Once you are done with the video and small verification, begin your study guides.  Remember the format I want....group according to chapter and LO and as you put a bullet point in, [first name last initial].  Someone may wish to copy and paste the vocab to the bottom of each Study Guide.  Someone may wish to add a hyper link to each of the studyguides going back to quizlet itself.  Heck, a link to outside sources....like a video of sorts or an article better describing would be pretty keen too....but what do I know? 

All work on one or spread the love and split up into workable groups.  Remember you are putting your names on your entries.  Don't put down crap.  Make sure info placed is concise and pertinent.  These are notes, not embellishments.  Do not feel compelled to rush through and skim through the material, rather, take time to (finally) understand and give to yourself and to the rest of the class, your best efforts.  These will be the guide by which you prepare over the break and prior to the exams. 

Clearly, you will need a book.....put them back up and in order.  The twins are in charge of getting the books back in order.  Don't tick them off.   Ashley/Amber you may wish to call time as it approached 3 minutes till.

Chap 1 Study Guide
Chap 2 Study Guide
Chap 3
Chap 19
Chap 5
Chap 6
Chap 7

Monday, December 2, 2013

12/3/2013 Tuesday!!!!!

Quotable

Culture and selfishness


One person selfishly drops a piece of litter on the ground, the other selfishly picks it up.

Everything we do is done because it's better than not doing it. "Better" is the complicated term. Better might mean, "gives me physical pleasure right now," for some people, while better might mean, "the story I tell myself about the contribution I just made gives me joy and satisfaction."

Society benefits when people selfishly choose the long view and the generous view. The heroes we look up to are those that sacrificed to build schools, to overcome evil, to connect and lead--even though it didn't necessarily help them in the short run.

Culture, then, provides the bridge between childish, naive instincts to only do what feels good now, to only help ourselves and maybe our kids. Culture makes it too socially expensive to brag about not giving money to charity or, to pick an absurd example, to kill the infirm and the less fortunate. We reduce sociopathic behavior by establishing norms and rewarding those that contribute while shunning and punishing those that don't.

Marketers have a huge role in this, because we are the amplified culture creators. When we sell people on quick satisfaction now, is it any wonder that people buy it?

In the US, today some people will give thanks for what they personally have. Others will focus more on what has gone right for family and friends. And others will dig deeper and think hard about what they can do to take an even longer view, and to create a platform where even more people will be thankful a year or a decade from now.

Sure, we're all selfish, but our culture rewards those who take their selfishness to the long-term, to the narrative of leader and caretaker and gardener, not merely self-interested consumer.

One of the greatest things to be thankful for is the fact that we live in a culture that pushes each of us to be thankful and generous. It didn't have to turn out that way, and I'm glad it did.


SEMII

Pace increasing ad budget to spend more against rival Pace

Basketball Checklist

1st Block - Open and let's begin. - welcome to an open source document.  Any and all with this link can edit and create.  Begin typing in your ideas......

https://docs.google.com/document/d/1ai6xyTdt9buq9m2-LVkbrd0tSMMFXdeHyoW_PM4Dxtc/edit?usp=sharing


3rd Block - Open and let's begin. - welcome to an open source document. Any and all with this link can edit and create. Begin typing in your ideas......

https://docs.google.com/document/d/1TTXdkByboIEtMF4U8YJh5CHfD8ODr49nhbWEWxyQmG0/edit?usp=sharing

 
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Vocab Chap 15
Pet bumping up its advertising budget after PAce calls for a throw down.....Comparitive Advertising

Harvey Nichols....funny

Love...Changing the way we market to dog owners

An adult swim....in New York

Ads....everything and more

Chap 1 Study Guide - that you make

Chap 2....I see a trend

 

12/2/2013 The day the students came back!

Quotable

http://sethgodin.typepad.com/seths_blog/2013/11/what-do-we-get-when-we-give-to-a-good-cause.html


SEMII

Basketball Checklist

1st Block - Open and let's begin. - welcome to an open source document.  Any and all with this link can edit and create.  Begin typing in your ideas......

https://docs.google.com/document/d/1ai6xyTdt9buq9m2-LVkbrd0tSMMFXdeHyoW_PM4Dxtc/edit?usp=sharing


3rd Block - Open and let's begin. - welcome to an open source document. Any and all with this link can edit and create. Begin typing in your ideas......

https://docs.google.com/document/d/1TTXdkByboIEtMF4U8YJh5CHfD8ODr49nhbWEWxyQmG0/edit?usp=sharing

AHA...is it an event?  did it go well?
3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing
Goldieblox pulls back with a letter
Just so funny!!!
 
 

Monday, November 25, 2013

11/26/2013 Tuesday....a test for all classes and a 2 hour delay to boot....

Quotable


Perfection or exploration


In an organization built around perfection, you need to push people to say, "Bad news, I made a mistake." Only by surfacing mistakes can the organization stamp them out.

In an organization built around exploration, on the other hand, people need to say, "Good news, I made a mistake." Only by seeking things that don't work will the group end up exploring.

In both situations, people don't want to speak up, because we've been taught that mistakes should be hidden. In both situations, though, hiding them is the very worst option.



SEMII

Basketball Checklist

1st Block - Open and let's begin. - welcome to an open source document.  Any and all with this link can edit and create.  Begin typing in your ideas......

https://docs.google.com/document/d/1ai6xyTdt9buq9m2-LVkbrd0tSMMFXdeHyoW_PM4Dxtc/edit?usp=sharing


3rd Block - Open and let's begin. - welcome to an open source document. Any and all with this link can edit and create. Begin typing in your ideas......

https://docs.google.com/document/d/1TTXdkByboIEtMF4U8YJh5CHfD8ODr49nhbWEWxyQmG0/edit?usp=sharing




Target MArket...are you in it?

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

Harry's....
http://www.harrys.com/national-shave-day/
 hahahahahahah...Bacon...yum!
VMA's and the millinials
Toyota and you...the making of a social media ad

Swiss Made - the competitive advantage still holds

 
 
 

11/25/2013 Monday...thank goodness the weekend is over!!!!

Quotable

Authority as an excuse for complacency

"I thought you knew what you were doing..."
One of the principles of being on the bus, in the class or in your seat is that you are along for the ride. The teacher/boss/driver knows what he's doing, just shut up and sit still.
Apparently, we have come to embrace this. It's safer, and easier too. With this worldview, all blame clearly goes to the people in charge, and powerlessness is a seductive habit.
What a shame.
In an industrial setting, giving up our independence in exchange for eager compliance can lead to productivity and thus success. As that age fades, though, our habit of surrender might not pay off.
The internet is an organizing tool, a connection to billions of others. We've been given a keyboard and a megaphone, a way to change the story or the election or the policy. The authority that comes from asset ownership or experience is worth less than ever before, but we are often eager to defer to it, even when we know that the authority is wrong.
No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.


SEMII

5.03 finish

Let's begin planning for the Basketball games
Panther's resurgence

Basketball herre on the Ranch

3rd Block

ACT Question of the day
SAT Question of the day


Honors Strategic Marketing

http://www.marketplace.org/people/david-weinberg
Very interesting charachter....well, interesting articles nonetheless
Did somebody say delivery?