Monday, June 4, 2018 Study well

Quotable

Facebook....losing it's cool?!?

Present/preferred state attainment....all we are selling is hope of something better

Short and sweet cross promotion

Rebranding/repositioning

Schedule for today:

1^st Block:  8:40am -10:30am

2^nd Block: 10:35am – 11:45am

3^rd & 4^th Blocks:  Regular schedule

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

CLick here - download, use as template

4.06 Cereal Survey  

https://support.google.com/docs/answer/190718?hl=en

Poorly defined objectives

http://www.dailymotion.com/video/x8mby8_merrie-melodies-foxy-by-proxy-1952_shortfilms

Slideshow - Marketing Research

http://www.slideshare.net/anna.rohit/defining-the-problem-and-determining-research-objectives

Research objectives….phones number v other numbers

4.12

4.12 Marketing Research PPT 
4.12 Conducting Mkt Research Cheat Sheet 
4.12 Primary Research Cheat Sheet 
4.12 Primary and Seconday Data Cheet Sheet 
4.12 Prim and Sec Data Sources Seek and Find 

The Ikea Effect

Qualitative Data Collection techniques

http://ezinearticles.com/?Overview-on-Qualitative-Data-Collection-Techniques-in-International-Marketing-Research&id=26285

23 advantages of Online Surveys

http://www.surveybounty.com/articles/surveyadvantages.h

I want you to begin to focus once more on the earlier material from Obj 1

Practice Test - Obj 1

Practice Test - Obj 4

Practice Test - Obj 2

Practice Test - Obj 3

Same concept

Harder review...open ended

Final Examination in Principles of Marketing

http://www.quia.com/quiz/5899092.html

Marketing Final Exam Study Guide 2

http://www.quia.com/quiz/5899063.html

4.13 Types of Rating Scales PPT

Survey Designs

http://www.surveysystem.com/sdesign.htm

Guidelines for writing effective questions

http://customerthink.com/guidelines_writing_effective_questionnaire/

Writing Effective Employee Survey Questions

http://www.custominsight.com/articles/effective-survey-questions.asp

Participant Observation as a Data Collection Method

http://www.qualitative-research.net/index.php/fqs/article/viewArticle/466/996

Questionnaire Design

http://www.quickmba.com/marketing/research/qdesign/

Qualitative Research Guidelines

http://www.qualres.org/HomeObse-3594.html

Key Survey Elements

http://www.slideshare.net/Shelly38/key-survey-elements-organization

Did we answer all of the topics?

a. Explain why data-collection instruments must be carefully designed and administered.

b. Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).

c. Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).

d. Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).

e. Explain how to ensure the quality of observations.

f. Discuss considerations for collecting data online.

g. Describe considerations in using a pre-existing data collection instrument.

Keep it Real - LAP

https://drive.google.com/open?id=1ldfwW1j1RyNt6qRP9tYkQ6OU50MJOzmQ

Keep it Real - LAP - Quia Fun!

MKTG - Selling LAP 129 - Keep It Real -- in Sales

http://www.quia.com/rr/1099297.html

Ethics in selling powerpoint

http://www.econ.iastate.edu/classes/econ336/Deiter/Responsibilities.ppt

Dan Ariely - Are we in control of our own decisions?

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions

Dan Ariely - Beware of our conflicts of interest

http://www.ted.com/talks/dan_ariely_beware_conflicts_of_interest

Dan Ariely - How equal do you want the world to be?  You’d be surprised

http://www.ted.com/talks/dan_ariely_how_equal_do_we_want_the_world_to_be_you_d_be_surprised

Dan Ariely - Our Buggy Moral Code

http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

4.03 ppt

Duke University Check List

https://law.duke.edu/news/eventsoffice/checklist/

Prepare for your event

http://www.kirklees.gov.uk/events/PreparingYourEvent.pdf

SJU Physical/checklist

https://www.sju.edu/int/studentlife/studentresources/recreation/clubsport/Club%20Sport%20Athlete%20Participation%20Packet%202015.pdf

Langley Tourism - Page 8

http://www.tourism-langley.ca/wp-content/uploads/2015/09/sport_langley_2011.pdf

4.04 PPT

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down

http://www.notesdesk.com/notes/marketing/market-segmentation/

How to find and sell to your target market

http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Know this.com - 8 slides

http://www.knowthis.com/targeting-markets/market-segmentation

Customer profiling

http://pandecta.com/customer_profiling.html

Segmentation

http://www.decisionanalyst.com/publ_art/MarketSegmentation.dai

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

LAP - Have we met?

https://drive.google.com/open?id=0B5212bXcDwG_OFFRWDFBS1RJVmc

4.04 Have We Met (25Q)

http://www.quia.com/quiz/6655152.html

4.05 PPT A 
4.05 PPT B 
4.05 PPT C 
4.05 PPT D 
4.05 PPT E 

Ordeal by cheque

http://ghsbears.pbworks.com/f/Cheques.pdf

7 ways to evaluate your marketing plan

http://archive.marketingnewz.com/2004/0712.html

Marketing Audit Checklist

http://www.corporatehealthgroup.com/resources/Marketing_Audit_Checklist.pdf

Evaluating your Products and Marketing Plan

https://www.arnoldit.com/articles/PDF_Web/article1988/chap7_evalue.pdf

Performance Analysis

http://www.knowthis.com/how-to-write-a-marketing-plan/performance-analysis

Look to the right….a step by step instruction on how to write a full plan

Yes, we will hit most aspects of it

ROI

http://www.ehow.com/how_7608270_evaluate-marketing-strategies.html

[5-154]

1. Explain the use of standards in evaluating the performance of a marketing plan.
2. Discuss the frequency with which marketing plan performance should be evaluated.
3. Describe actions to take when performance and objectives differ.
4. Demonstrate procedures for evaluating the performance of a marketing plan.

Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html

Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html