Friday, June 1, 2018

Monday, June 4, 2018 Study well

Quotable






Schedule for today:

1st Block:  8:40am -10:30am

2nd Block: 10:35am – 11:45am

3rd & 4th Blocks:  Regular schedule


Google Trends - Greatest thing ever


                                                        
                                                            
MARKETING



Poorly defined objectives

Slideshow - Marketing Research

Research objectives….phones number v other numbers

4.12


Qualitative Data Collection techniques

23 advantages of Online Surveys



I want you to begin to focus once more on the earlier material from Obj 1

Same concept

Harder review...open ended
Final Examination in Principles of Marketing

Marketing Final Exam Study Guide 2


Survey Designs

Guidelines for writing effective questions

Writing Effective Employee Survey Questions

Participant Observation as a Data Collection Method

Questionnaire Design

Qualitative Research Guidelines

Key Survey Elements

Did we answer all of the topics?
a. Explain why data-collection instruments must be carefully designed and administered.
b. Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).
c. Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).
d. Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).
e. Explain how to ensure the quality of observations.
f. Discuss considerations for collecting data online.
g. Describe considerations in using a pre-existing data collection instrument.


Keep it Real - LAP

Keep it Real - LAP - Quia Fun!
MKTG - Selling LAP 129 - Keep It Real -- in Sales

Ethics in selling powerpoint


Dan Ariely - Are we in control of our own decisions?

Dan Ariely - Beware of our conflicts of interest

Dan Ariely - How equal do you want the world to be?  You’d be surprised

Dan Ariely - Our Buggy Moral Code



                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING





Duke University Check List

Prepare for your event

SJU Physical/checklist

Langley Tourism - Page 8





LAP - Have we met?

4.04 Have We Met (25Q)


Ordeal by cheque

7 ways to evaluate your marketing plan

Marketing Audit Checklist

Evaluating your Products and Marketing Plan

Performance Analysis

Look to the right….a step by step instruction on how to write a full plan
Yes, we will hit most aspects of it

ROI

[5-154]
  1. Explain the use of standards in evaluating the performance of a marketing plan.
  2. Discuss the frequency with which marketing plan performance should be evaluated.
  3. Describe actions to take when performance and objectives differ.
  4. Demonstrate procedures for evaluating the performance of a marketing plan.


Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html

Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html

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