Making a new decision based on new information
This is more difficult than it sounds.
To some people, it means admitting you were wrong.
(But of course, you weren't wrong. You made a decision based on one set of facts, but now you're aware of something new.)
To some people, sunk costs are a real emotional hot button, and walking away from investments of time, of money, and mostly, of commitment, is difficult.
(But of course, ignoring sunk costs is a key to smart decision making).
And, to some people, the peer pressure of sticking with the group that you joined when you first made a decision is enough to overwhelm your desire to make a better decision. "What will I tell my friends?"
A useful riff you can try:
To some people, it means admitting you were wrong.
(But of course, you weren't wrong. You made a decision based on one set of facts, but now you're aware of something new.)
To some people, sunk costs are a real emotional hot button, and walking away from investments of time, of money, and mostly, of commitment, is difficult.
(But of course, ignoring sunk costs is a key to smart decision making).
And, to some people, the peer pressure of sticking with the group that you joined when you first made a decision is enough to overwhelm your desire to make a better decision. "What will I tell my friends?"
A useful riff you can try:
Sure, I decided that then, when I knew what I knew then.
And if the facts were still the same, my decision would be too. But the
facts have changed. We've all heard them. New facts mean it's time for
me to make a new decision, without regard for what I was busy doing
yesterday, without concern for the people who might disagree with me. My
guess is that once they realize these new facts, they're likely to make
the same new decision I just did.
This decision is more important than my pride.
PS Today might be a good day to consider the altMBA.
Our next session of this intense workshop is in January, and we're
accepting applications right now. Every previous session has been
completely full, and this one will be no exception...~ Seth Godin
Marketing I
1/ 2.07 Business Brands Assignment - graded
Review 2.07 material
open, file, save as....word document
put your name on it
complete it
submit to me via email - murphyk2@gcsnc.com
-----------
3/ Project - 10 points - Due next Wednesday, Oct 26 [Noah's B-day (3rd blk)] beginning of class:
Have students select a type of business, create a:
- Title page with name of business, your name, date, and what type of business +1
- Logo or symbol -must use your initials (first/last - middle only if you wish) as part of the name +1 (do in paint or google drawings)
- Brand promise +1
- Mission statement +1
- Vision statement +1
- Core values (min 5 core values) +1
- Advertising message incorporating the brand promise +1 (make it original and good - not crappy and a copy of an existing one)
Further instructions:
Must be completed in Google Drive - Presentation.
Must "Share" with me - if it doesn't work for me, -1 point
murphyk2@gcsnc.com
Must have each letter and description (i.e. d. Mission Statement) as the title of respective slide.
Must not be crappy
The last three points will be awarded based on subjective measure of quality, neatness, thought, etc.
-------------
5/ final assignment:
Pick any of the magazines I have on the table.
Find an ad for a product (it is ok if you need to look up the definition)
Look up the product online (everyone has a website now)
On a google doc
Name of the product
URL
10 Features/10 correlating benefits
Share doc with me - murphyk2@gcsnc.com
7/ Study the powerpoints below
2.08 Vocab (next Wednesday)
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define
the following terms: feature, benefit, obvious benefits, unique
benefits, hidden benefits, feature-benefit selling, and feature-benefit
chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
HONORS STRATEGIC MARKETING
For the next chap, I will be breaking it up according to the Learning Outcomes...(LO)...and assigning them to you.If you don't listen to me, fine, but now you are responsible for delivering the content too.
Oilspill
Virtualteamchallenge.com
Message from the CEO
Mon - 1-15
Tues - 16 - 33
Wed - prob will not see you
Thurs - 34 - 49
Questions 1-9
Due: Monday, Oct 24 beginning of class.
No comments:
Post a Comment