Marketing I
a. Define
the following terms: feature, benefit, obvious benefits, unique
benefits, hidden benefits, feature-benefit selling, and feature-benefit
chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
HONORS STRATEGIC MARKETING
Vocab Today!!!
Chap 9 - chap 9 Vocab
Products!
Obj 4 - Chap 9 - Product Concepts
Sections for disbursement:
1/2/7 - Wed
3 - Wed
4 - Thurs/Friday
5/6 - Finish
Branded Content
Kit Kat
Touch Point
Monday - Team establishment, Read, initial findings
Each Team will outline the sections
Submit outline to me - Murphyk2@gcsnc.com
Establish which slides each team member will be responsible for
See below for speaking parts
Also:
Submit to me 2/3 questions from your reading for quiz potentials - Friday's quiz will be based on your submissions
Look in the test book for the given chapter and section (note the page numbers)
Submit to me two T/F, with answer (one question per slide, 2 slides, question then answer highlighted)
two MC, with answer - same as T/F
one, Essay, with answer - same as T/F
Make into a google presentation and share with me - murphyk2@gcsnc.com
On subsequent days, best you take notes very diligently
Tuesday - 1/2/7
Wednesday - 3 & 4
Thursday -5/6
Friday - Quiz + other goodies.
Teams must each come up with 3 questions foor the
Questions 1-9
Due: Monday, Oct 24 beginning of class.
Last 20 of class - Virtual Team Challenge
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