Friday, May 11, 2018

Friday, May 11, 2018 It's ok, Murphy will be back on Monday

Quotable


Share a Coke Campaign - coming soon to a summer near you

This is Mr Parker, Math Teacher Extraordinaire

Be great!

If he writes down you name or calls you down....seriously?!?!?!  I will write you up accordingly.

But I do not see that even being an issue.  You will be awesome in my absence!



MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


In short...do the following:

     3.07 Chart Your Channels LAP (20) - Due Friday, May 11
     http://www.quia.com/quiz/5831322.html


2/  LAP - Razzle Dazzle
      https://drive.google.com/open?id=1nK6saVYTiylzWa47wnWvO76dEy5iwjPVQc738XleS_8
4.01 Razzle Dazzle - LAP Quiz (20)
      http://www.quia.com/quiz/5857064.html

3/  Know your options LAP 4.01 [5-111]
     https://drive.google.com/open?id=17Y_2Je--NKj-KL7DUxc7pMiYiyfBIZUvGCVzm9whZGE
    4.01 Know Your Options - Lap (20)
     http://www.quia.com/quiz/5860969.html

4/  Spread the Word - LAP [5-113]
  4.01 LAP Spread the Word
Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word
     http://www.quia.com/quiz/5861130.html



6/  First Chart and Inexpensive Promotion Suggestions
     Understand the Promotional Mix
     Quiz on Thursday on Promotion...this will be covered on the quiz

7/  Click link and answer questions.  Make sure you know these!
     Open note clearly.

 8/ Read through
     Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling





Malcolm Gladwell - Choices Ted Talk



[5-111]
a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.
b. Identify types of product promotion.
c. Describe the uses of product promotion.
d. Identify types of institutional promotion.
e. Describe uses of institutional promotion.
f. Discuss the advantages of promotional activities.
g. Discuss the disadvantages of promotional activities.

[5-113]
a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.
b. Identify the elements of the promotional mix.
c. Categorize examples of promotions according to the elements of the promotional mix.
d. Describe the importance of the promotional mix.
e. Identify factors affecting the promotional mix.
f. Describe how the product being sold affects the promotional mix.
g. Explain how the product's market affects the promotional mix.
h. Discuss how the distribution system affects the promotional mix.
i. Explain how the product's company affects the promotional mix.

[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.

[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.

[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.  
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.


4.01 Social Ethical and Economic

What is Public Relations
http://www.wisegeek.com/what-is-public-relations.htm#

What is Institutional Advertising?
http://www.wisegeek.com/what-is-institutional-advertising.htm

Inform, Persuade, Remind
http://www.adweek.com/news/advertising-branding/doves-latest-mission-revamping-perceived-beauty-ideals-india-171135

Again
http://www.adweek.com/adfreak/french-show-their-support-style-lacostes-patriotic-ad-rio-2016-171142

Again
http://www.adweek.com/adfreak/speed-rapper-dying-phone-battery-shocks-passersby-his-fast-talking-171143

Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling

Top 4 promotional tactics (Promotional Mix)
http://ezinearticles.com/?Marketing-Mix---Top-4-Promotion-Mix-Tactics&id=1398510

The Promotional Mix….with Pictures
http://www.themarketingguywhodrivessales.com/crashcourse/promix.htm

How to Establish a promotional Mix
http://edwardlowe.org/how-to-establish-a-promotional-mix/

Rehash
http://www.extension.iastate.edu/AgDM/wholefarm/html/c5-43.html

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING
1/ Finish Big Project - Part 1
      Big Project - Part 1 only - Due May 11, 2018

2/   Read through 3.03  LAP - Tipping Point
      3.03 Tipping Point OE (10q)
http://www.quia.com/quiz/6594429.html

      LAP Tipping Point Types of expenses Worksheet - Not due, for your overview
      LAP - Tipping Point Breakeven assignment - Completed in class
                                                   My example from the board
      LAP - Tipping Point Breakeven assignment #2 - Due by Monday as Homework
LAP - Tipping Point Class Assignment - Due on Monday as a Homework and a Quiz Grade. Teams Allowed. Two people max per group.


Break Even Help

Break Even Help #2


3/  Ticket Sales Planning - NBA - Easy Read

4/ Sections II, III, IV only - all dealing with price discrimination
27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.










Page 8
Page 10
Page 11
Page 12
Page 14

Abstract + 1st and 2nd Paragraphs

1/Introduction - 1st paragraph
Begins with “Over the last two decades, improved communication technologies, differences in input costs between
geographies, and geographical skill specialization have”

2/ Page 30-31 Fig 5

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