Wednesday, May 9, 2018

Wednesday, May 9, 2018 Test!!!! Good Luck!

Quotable


Let's start a challenge

Spot the mistakes

Wow!  That's big!

Market Share

MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

test
SU2WY2Z

Customer Service - Following up with your customers
The importance of follow-up
Seth Godin Ted Talk


Malcolm Gladwell - Choices Ted Talk



Gray Markets


Clayton Antitrust Act

Robinson Patman Act

Managing Marketing Channels and Wholesaling

Tying Agreements

Sherman Antitrust Act

Sherman Antitrust Act Video explanation

Discuss Coercion with the class

Bargain sounds too good?  Stay Away!



[5-109]
a. Define the term promotion.
b. List users of promotion.
c. Describe the benefits of using promotion.
d. Describe the costs associated with the use of promotion.
e. Describe types of promotional objectives.
f. Discuss the relationship of promotion and marketing.


[5-111]
a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.
b. Identify types of product promotion.
c. Describe the uses of product promotion.
d. Identify types of institutional promotion.
e. Describe uses of institutional promotion.
f. Discuss the advantages of promotional activities.
g. Discuss the disadvantages of promotional activities.

[5-113]
a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.
b. Identify the elements of the promotional mix.
c. Categorize examples of promotions according to the elements of the promotional mix.
d. Describe the importance of the promotional mix.
e. Identify factors affecting the promotional mix.
f. Describe how the product being sold affects the promotional mix.
g. Explain how the product's market affects the promotional mix.
h. Discuss how the distribution system affects the promotional mix.
i. Explain how the product's company affects the promotional mix.

[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.

[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.

[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.  
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

3.03 Tipping Point OE (10q)

LAP Tipping Point Types of expenses Worksheet





Break Even Help

Break Even Help #2


Consider Other Pricing Strategies

Slideshow -  Developing an effective pricing strategy for a troubled
economy

Price Skimming

Factors to consider when setting price


Evaluating your product’s uniqueness

Researching product price elasticity

How to price an event


3.04 PPT  Types of Ticketing Sales Programs
[5-94]
  1. Identify types of ticket-sales programs.
  2. Explain the need for a ticket-sales program.
  3. Discuss considerations in developing a ticket-sales program.
  4. Describe security issues associated with ticket-sales programs.
  5. Explain the use of technology to facilitate ticket-sales programs.
  6. Demonstrate procedures for developing a ticket-sales program.



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