Google Trends - Greatest thing ever
MARKETING
4.06/4.09 Vocab - Wednesday, May 30
Let's Talk about pricing - Due Wednesday, May 30
Email it to me now. After the first 5 minutes, will count as late.
You then will compile the data into a cohesive ideal to understand the cereal market of SWGHS a little bit better.
Information Management Lap2: Get the Facts Straight - Due May 29
4.06 PBS Frontline Merchants of Cool link fri (1st 23 min or so)
4/5 min review
4.06 completed notes - make sure you understand (5 min)
Questions @ bottom
Etoys delimma
Type into google search “selling its mailing list”
And look at the results
Why do businesses sell their mailing lists?
Types of info shared by Bank of America
Cookies! - But not the chocolate chip kind :(
Brief slideshow 13/16/18/19/20
[5-137]
What is a Focus Group?
Online focus Groups
4.08 - Tech in MIM
Prepare a list of ways that your company can use the Internet to assist with the marketing-information management function. Share the list with a classmate.
On Google/Bing look up
“online focus groups for students”
And see the results
4.09 Describe the regulation of marketing-information management
Online reasearch guidelines:
CASRO codes of conduct
Implementing the Children’s Online Privacy Protection Act
Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches
4.10
Seek and Find - LAP Assessment
4.10 LAP What's the Problem - Due June 1
What's the Problem? - LAP
4.10 Marketing Research - ppt
Continue 4.10 instructional material
SPORTS AND ENTERTAINMENT MARKETING
https://www.highpointbaseball.com/name-the-team
[5-115]
- Identify questions to ask to assess marketing-information needs.
- Explain techniques for assessing marketing-information needs.
- Demonstrate procedures for assessing marketing-information needs.
[5-117]
- Describe issues associated with development of a sport/event marketing- information management system.
- Explain ways to equip a sport/event marketing-information management system.
- Describe ways to staff a sport/event marketing-information management system.
- Demonstrate procedures for developing a sport/event marketing-information management system.
[5-119]
- Explain reasons for determining the economic impact of events.
- Distinguish among direct, indirect, and induced impacts of events.
- Describe factors to consider when measuring the economic impact of events.
- Discuss types of measures that can be used to determine the economic impact of events.
- Explain how the results of economic impact measures can be used.
- Demonstrate procedures for measuring the economic impact of events
Marketing Intelligence
Canadian tourism...yes, there is a thing...this is how to measure it and why
Small Business Administration
MIS - Marketing information systems
Sister Slideshow
4.02
Economic Impact Calculator
National Findings
Economic impact of Sports Stadiums, Teams and events
Brazil World Cup Financial Impact
Why the Economic Impact of Super Bowls is So Controversial
Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html
Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html
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