You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:

https://docs.google.com/forms/d/1Yjr325GYz2mFsjPlhIcxAv0MSyCgt3QGEPTkWBf8q2w/viewform?entry.1634673685&entry.132659416

Mobile Marketing - Getting a grasp on the basics

http://marketing.about.com/od/marketingmethods/a/Mobile-Marketing-Basics-For-the-Small-Business.htm

Research on Direct Marketing Databases

http://www.melissadata.com/articles/research-on-direct-marketing-database.htm

What is Direct Marketing?

http://www.wisegeek.com/what-is-direct-marketing.htm

A company that actually does this type of thing

http://marketlocation.thomsonlocal.com/

4.02 Promotion Project - Friday - 10 points

Questions 1 and 2 and Google Drawings submission link will be submitted through this link:

https://docs.google.com/forms/d/1xFW4JTkYePkEF5Q4ZCB29_2DEYyX1uavY2lVz3IiiC8/viewform?entry.1131723688&entry.1711841628&entry.1529883198&entry.552236954

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[5-121] Word Quilt Project - 10 pts.

As you computer is numbered, so shall you do.

Name on back

Basic Format:

----------------------------------------------------------------------------------------------

| Word |

| Advantages (2+) Disadvantages (2+) |

| |

| Drawn Pic/example Drawn Pic/example |

|---------------------------------------------------------------------------------------------|

1/17. newspapers - ads and disadvantages

2/18 magazines - ads and disadvantages

3/19 two categories of broadcast media - ads and disadvantages

4/20 purchase options for television advertising.

5. Difference between local and network advertising.

6. types of direct-mail advertising. - ads and disadvantages

7. types of Web advertising. - ads and disadvantages

8. types of out-of-home media. - ads and disadvantages

9. specialty advertising. - ads and disadvantages

10. directory advertising. - ads and disadvantages

11. movie theater advertising. - ads and disadvantages

12. product placement. - ads and disadvantages

13. telemarketing - ads and disadvantages

14. videotapes, DVDs, and CD-ROM advertising. - ads and disadvantages

15. trends that are affecting advertising media.

16. Title page: Types of Advertising Media

These are terms we all should know. Your number has been pre-determined. If there is an absent - help a brother/sister out! - alternatives will be selected.

Instructions are simple: one sheet of paper - provided.

Name on back

word/title centered top

ads/disadvantages clearly marked. Min 2 each. Do more for additional credit. 2 min will not score max points.

Drawn pics illustrating the topic/word/title

Points will be deducted if any part is computer printed.

Both projects - if it looks like crap, sounds like crap - it will be graded like crap

As you finish:

https://docs.google.com/document/d/1Xx8WLzZKTR77Cyp1i6TwgQCqwXeaYzAiOpZyHEcDGDg/edit

Read and understand. It will be on the final and short mid obj 4 test forthcoming.

In reading this google doc, you should have a firm grasp of

[5-123]

a. Define the term word of mouth marketing, buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging, referral programs, social networks.

b. Discuss the need for honesty and transparency in word of mouth marketing.

c. Explain the philosophy of word of mouth marketing.

d. Describe types of word of mouth marketing.

e. Distinguish between organic and amplified word of mouth marketing.

f. Discuss techniques businesses can use to foster organic word of mouth marketing.

g. Explain techniques businesses can use to foster amplified word of mouth marketing.

4.04 Sales Promotion Channels PPT

What are the 4 major pizza chains in this area?

What are their current sales promotions?

Joes New Balance Outlet?

Build a Bear Workshop?

Harris Teeter/Food Lion/Lowes Foods?

Market Program Planning (5-7 min)

http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/marketing-program-planning.aspx

Sales Promotion

http://www.knowthis.com/sales-promotion

Look up various event press releases from Greensboro….preferably from the Coliseum….not so much from the robbery side

http://www.greensborocoliseum.com/news

HW - Craft a press release for:

1/ The senior picnic

2/ Graduation

3/ The last day of school

Make sure you include sufficient detail.

Do not do in class. Points will be deducted if so.

Google docs. Share with me.

WiseGeek - what is public relations?

http://www.wisegeek.com/what-is-public-relations.htm

Know this.com - public relations

15 slides worth

Short quiz to assess your readings on wednesday from this reading

http://www.knowthis.com/public-relations

SPORTS AND ENTERTAINMENT MARKETING

3.01 – 3.05 Questions
3.01 – 3.05 Answers

Partner with a sport/event director to establish a barter agreement. Present the agreement to the class, explaining its terms, needs, and value.

Barter Kings

http://www.aetv.com/shows/barter-kings/season-1/episode-1

The FLIP-Side of bartering

http://wtfmarketing.com/the-flip-side-of-bartering/

Negotiating in-kind Value and category exclusivity

http://www.sponsorship.com/iegsr/2008/11/03/Negotiating-In-kind-Value-And-Category-Exclusivity.aspx

Bartering your way to better business

http://www.businessknowhow.com/money/bartering.htm

Carolina Trade Exchange

http://www.carolinatradeexchange.com/

Pros and Cons of a barter system

http://www.buzzle.com/articles/pros-and-cons-of-barter-system.html

Look up bartering on Craigslist

What could we trade for as a class?

3.08 PPT

3.08 Guided Notes

Special Event Liability Insurance

https://directeventinsurance.com/

What type of Business Insurance do they offer?

http://www.firstknightinsurance.com/business-insurance/medical-marijuana-insurance/

Do you need event insurance?

http://www.bizbash.com/when_and_why_you_need_event_insurance/miami/story/9433/

Lots of Event Insurance

http://www.kandkinsurance.com/Pages/AllPrograms.aspx

Insure a Picture Perfect Event

http://www.naic.org/documents/consumer_alert_event_insurance.htm

Wow! That is a lot of definitions!

http://www.sportsinsurance.com/glossary/?culture=en-us&faq_b

Do we need insurance for Dodgeball?Monday

Assessing your Risk - Plan for the unexpected

http://www.attainium.net/articles.php?articleId=35

The worksheet

https://www.swale.gov.uk/assets/Events/Event-Risk-Assessment-Form.pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjBt5bkx7rMAhVBKB4KHTuMCFMQFggdMAA&url=http%3A%2F%2Fwww.kelsi.org.uk%2F__data%2Fassets%2Fword_doc%2F0008%2F27935%2FExample-risk-assessment-for-outdoor-events.doc&usg=AFQjCNFEDDXzqzmS5ovKV0EUcjjP8B_NZA&sig2=8WcKccty-_0SWFyV-ylZGA

Hazard Risk and Assessment

https://www.youtube.com/watch?v=PZmNZi8bon8

Risk Management - Funny

https://www.youtube.com/watch?v=AskktIDYe3A

The Expert

https://www.youtube.com/watch?v=BKorP55Aqvg

Select a sport or event of interest to you, and identify risk factors associated with it. Determine measures that you would take to minimize risk. Use a word-processing program or spreadsheet to develop a multi-column table. In the first column, identify the risks associated with the sport/event. In the second column, reference the measures that you have selected to minimize those risks. Discuss your assessment with your instructor.

Select a local sport or event that you can attend. Identify risk factors that you observe and measures that have been taken to minimize those risks. Write a synopsis of your findings, and recommend further risk-reduction measures that could be taken. Share your observations with the person responsible for the sport/event.

Costs

Per diem

Trade Show

So...we are going on a tour of the facilities once more. This time we are focusing in on the risk assessment of several different areas our fine school has to offer.

You will perform a risk assessment on each.

The worksheet

https://www.swale.gov.uk/assets/Events/Event-Risk-Assessment-Form.pdf

Select a sport or event of interest to you, and identify risk factors associated with it.

High School Basketball

HS Football

Tennis

Beyonce Concert

Olympics

http://www.foxnews.com/opinion/2016/04/29/lessons-for-our-kids-from-laremy-tunsils-nfl-draft-night-humiliation.html?intcmp=ob_article_sidebar_video&intcmp=obnetwork

http://www.foxnews.com/us/2016/05/03/fbi-hunts-for-suspect-seen-at-whole-foods-pouring-unknown-liquid-on-food.html?intcmp=hplnws