Red Bull
Google Trends - Greatest thing ever
MARKETING
4.02 Vocab Today
4.02 Vocab Alpha
Malcolm Gladwell - Choices Ted Talk
[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.
[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.Marketing Communications
http://www.marketingteacher.com/lesson-store/#marketing-communications
AMA Code of Ethics
http://www.helleniccomserve.com/marketingcodeofethics.html
Stealth Marketing - Unethical
http://arstechnica.com/gaming/2006/12/8413/
http://www.pnmresources.com/~/media/Files/P/PNM-Resources/corporate-governance/dtrt.pdf
Page 6...blue box
Aunt Jemima
http://gawker.com/397129/just-how-racist-was-aunt-jemima
Objective of Sales Promotion
http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion
Trends: Customer Expectations
http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations
Trends - Electronic Delivery
http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery
Trends: Tracking
http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking
Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg
NAD/NARB/CARU/LARPs
http://aef.com/classroom-resources/case-histories/
Not just 6 lines, 65 characters
http://www.ahbbo.com/adsftc.html
FTC: Kicking Donkey and taking names
https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices
Advertising and the Law - a year in review
http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review
Advertising benefits
Advertising media Audio
Advertising media - infomercials
Advertising media - print
Advertising media - video
Product Placement - You can’t escape it
LAP - 4.02 Ad-Quipping your business - Due Tuesday, May 22, 2018 - First 5 of class. Plan accordingly
Quiz 4A Marketing - PR:007, Promotion Lap 3: Ad-quipping Your Business
FTC moves to unmask word of mouth marketing
You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:
Mobile Marketing - Getting a grasp on the basics
Research on Direct Marketing Databases
What is Direct Marketing?
A company that actually does this type of thing
4.02 Promotion Project - Friday - 10 points
Questions 1 and 2 and Google Drawings submission link will be submitted through this link:
-----
[5-121] Word Quilt Project - 10 pts.
As you computer is numbered, so shall you do.
Name on back
Basic Format:
----------------------------------------------------------------------------------------------
| Word |
| Advantages (2+) Disadvantages (2+) |
| |
| Drawn Pic/example Drawn Pic/example |
|---------------------------------------------------------------------------------------------|
1/17. newspapers - ads and disadvantages
2/18 magazines - ads and disadvantages
3/19 two categories of broadcast media - ads and disadvantages
4/20 purchase options for television advertising.
5. Difference between local and network advertising.
6. types of direct-mail advertising. - ads and disadvantages
7. types of Web advertising. - ads and disadvantages
8. types of out-of-home media. - ads and disadvantages
9. specialty advertising. - ads and disadvantages
10. directory advertising. - ads and disadvantages
11. movie theater advertising. - ads and disadvantages
12. product placement. - ads and disadvantages
13. telemarketing - ads and disadvantages
14. videotapes, DVDs, and CD-ROM advertising. - ads and disadvantages
15. trends that are affecting advertising media.
16. Title page: Types of Advertising Media
These are terms we all should know. Your number has been pre-determined. If there is an absent - help a brother/sister out! - alternatives will be selected.
Instructions are simple: one sheet of paper - provided.
Name on back
word/title centered top
ads/disadvantages clearly marked. Min 2 each. Do more for additional credit. 2 min will not score max points.
Drawn pics illustrating the topic/word/title
Points will be deducted if any part is computer printed.
Both projects - if it looks like crap, sounds like crap - it will be graded like crap
As you finish:
Read and understand. It will be on the final and short mid obj 4 test forthcoming.
In reading this google doc, you should have a firm grasp of
[5-123]
a. Define the term word of mouth marketing, buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging, referral programs, social networks.
b. Discuss the need for honesty and transparency in word of mouth marketing.
c. Explain the philosophy of word of mouth marketing.
d. Describe types of word of mouth marketing.
e. Distinguish between organic and amplified word of mouth marketing.
f. Discuss techniques businesses can use to foster organic word of mouth marketing.
g. Explain techniques businesses can use to foster amplified word of mouth marketing.
4.04 Vocab Alpha - Next Wednesday
SPORTS AND ENTERTAINMENT MARKETING
Friday Quiz 3.01 - 3.05 - 5 questions - read back over the 3.01- 3.05 objectives...questions will be based from those.
Powerpoint
3.06 PPT
3.06 Guided Notes
Selecting the right entertainment and games
http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=
Special Fundraising Events
https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events
Bingo Anyone?
http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser
ADA is big Brother
https://diversityandaccess.stanford.edu/disability-access/event-planning
USA Wrestling Event Organizing Guide
http://content.themat.com/eventfliers/EventOrganizing.pdf
Imagine that you are the assistant to the marketing director of an annual marathon that attracts runners from around the world. Create a master list of the goods and services for the event that you could provide the marketing director. Discuss your listing with a classmate.
What could we trade for as a class?
3.06 PPT
3.06 Guided Notes
Selecting the right entertainment and games
http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=
Special Fundraising Events
https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events
Bingo Anyone?
http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser
ADA is big Brother
https://diversityandaccess.stanford.edu/disability-access/event-planning
USA Wrestling Event Organizing Guide
http://content.themat.com/eventfliers/EventOrganizing.pdf
Imagine that you are the assistant to the marketing director of an annual marathon that attracts runners from around the world. Create a master list of the goods and services for the event that you could provide the marketing director. Discuss your listing with a classmate.
Partner with a sport/event director to establish a barter agreement. Present the agreement to the class, explaining its terms, needs, and value.
Barter Kings
The FLIP-Side of bartering
Negotiating in-kind Value and category exclusivity
Bartering your way to better business
Carolina Trade Exchange
Pros and Cons of a barter system
Look up bartering on Craigslist
Special Event Liability Insurance
What type of Business Insurance do they offer?
Do you need event insurance?
Lots of Event Insurance
Insure a Picture Perfect Event
Wow! That is a lot of definitions!
Do we need insurance for Dodgeball?
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