Thursday, May 10, 2018

Thursday, May 10, 2018 "One Day More!" - Jean Valjean

Quotable


Market Share

Russian World Cup - not quite the opportunity it once was

I wish

JIT - this is one of the fallacies of specialization

MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


LAP Chart your Channel Assessment
3.07 Chart Your Channels LAP (20) - Due Friday, May 11
http://www.quia.com/quiz/5831322.html
Customer Service - Following up with your customers
The importance of follow-up
Seth Godin Ted Talk


Malcolm Gladwell - Choices Ted Talk


Gray Markets


Clayton Antitrust Act


Robinson Patman Act

Managing Marketing Channels and Wholesaling

Tying Agreements

Sherman Antitrust Act

Sherman Antitrust Act Video explanation

Discuss Coercion with the class

Bargain sounds too good?  Stay Away!



[5-109]

a. Define the term promotion.

b. List users of promotion.

c. Describe the benefits of using promotion.
d. Describe the costs associated with the use of promotion.
e. Describe types of promotional objectives.
f. Discuss the relationship of promotion and marketing.


[5-111]
a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.
b. Identify types of product promotion.
c. Describe the uses of product promotion.
d. Identify types of institutional promotion.
e. Describe uses of institutional promotion.
f. Discuss the advantages of promotional activities.
g. Discuss the disadvantages of promotional activities.

[5-113]
a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.
b. Identify the elements of the promotional mix.
c. Categorize examples of promotions according to the elements of the promotional mix.
d. Describe the importance of the promotional mix.
e. Identify factors affecting the promotional mix.
f. Describe how the product being sold affects the promotional mix.
g. Explain how the product's market affects the promotional mix.
h. Discuss how the distribution system affects the promotional mix.
i. Explain how the product's company affects the promotional mix.

[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.

[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.

[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.  
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.



Know your options LAP 4.01 [5-111]

4.01 Know Your Options - Lap (20)

Spread the Word - LAP [5-113]

Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word


Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling

Top 4 promotional tactics (Promotional Mix)

The Promotional Mix….with Pictures

How to Establish a promotional Mix

Rehash





                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI
3.03 Tipping Point OE (10q)
LAP Tipping Point Types of expenses Worksheet





Break Even Help

Break Even Help #2






Successful ticketing = planning ahead
Ticket Sales Planning - NBA


Conclusion only


27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.






Page 8
Page 10
Page 11
Page 12
Page 14

Abstract + 1st and 2nd Paragraphs

1/Introduction - 1st paragraph
Begins with “Over the last two decades, improved communication technologies, differences in input costs between
geographies, and geographical skill specialization have”

2/ Page 30-31 Fig 5


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