Friday, May 25, 2018 Memorial Day Friday before special blow out

Quotable

NE7PA8

A series of unfortunate events: An Amazon Echorecorded a couple's chat at home, then sent the recording to someone in their contacts. As Ad Age's Garett Sloane writes, Alexa misinterpreted their conversation as a series of commands. Amazon says: "As unlikely as this string of events is, we are evaluating options to make this case even less likely."

Future shock?: Netflix briefly surpassed Walt Disney Co. in market value Thursday to be the most valuable global media brand, Bloomberg News writes.

Ad of the day: Bud Light has a new World Cup-themed ad targeting Hispanics, and it involves an oracle named Susanna whose eyes glow white when she predicts the future (and the future, of course, includes the catchphrase "Dilly Dilly!"). Read more by E.J. Schultz, and watch it here. And while you're at it, check out Creativity's Top 5 brand ideas of the week, courtesy of Ann-Christine Diaz and Alfred Maskeroni.

A Swap at Arby's?!?!?  Crazy Talk

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

4.06/4.09 Vocab - Wednesday, May 30

https://quizlet.com/116900847/406409-marketing-6621-flash-cards/

Let's Talk about pricing - Due Wednesday, May 30

HW - 1 email to murphyk2@gcsnc.com

Overall, what did your prices do?

What did you learn?

What is the relationship between Prices, products and promotion?

4.06 MIM PPT Tues

4.06 Guided Notes

Why you need a customer Marketing Base (the two bullet points)

http://www.dbmarketing.com/articles/Art263.htm

Skip down to Components of MArketing Information system

http://www.fao.org/docrep/W3241E/w3241e0a.htm#chapter%209:%20marketing%20information%20systems

Begin with “Critical Role of Marketing Research”

http://managementhelp.org/marketing/market-research.htm

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

4.06 Nature and Scope of MIM

4.06 Natures and Scope Guided Notes

4.06 Cereal Survey  

https://support.google.com/docs/answer/190718?hl=en

Take the survey and share it with 10 others during lunch.

You then will compile the data into a cohesive ideal to understand the cereal market of SWGHS a little bit better.

This is to turn in by Friday (Tonight’s Homework!)

4.06 LAP Get the Facts Straight      thurs

Information Management Lap2: Get the Facts Straight   - Due May 29

http://www.quia.com/quiz/5886389.html

4.06 PBS Frontline Merchants of Cool link fri (1st 23 min or so)

FRONTLINE - Merchants of Cool - Student Feedback/Discussion

http://www.quia.com/quiz/5889446.html

4.06 completed notes - make sure you understand (5 min)

https://drive.google.com/open?id=1HIOhuJc6yWMSVyR8rVze46ImKB3LE5hHGOWws0q1P7I

Questions @ bottom

https://drive.google.com/open?id=1X--wakCuFbowGDvi-S3lnbSG-52Rbp_Okazimh4rBIU

Given a series of marketing-information management case studies, determine the ethical violations involved in collecting, analyzing, and using data. Discuss your responses with the class.

Etoys delimma

https://texasattorneygeneral.gov/newspubs/newsarchive/2001/20010416etoys.htm

Type into google search “selling its mailing list”

And look at the results

Why do businesses sell their mailing lists?

Types of info shared by Bank of America

https://www.bankofamerica.com/privacy/consumer-privacy-notice.go

Cookies! - But not the chocolate chip kind :(

http://www.tc.umn.edu/~ptace002/cyberethics/cookies.html

Brief slideshow 13/16/18/19/20

http://www.slideshare.net/mgraham213/information-ethics-2106985

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

3.09 ppt
3.09 guided notes

How to conduct a Tip-to-Toe Site Inspection
http://www.travelmarketreport.com/tmrarticledisplay?aid=5870

Site Inspections
https://docs.google.com/document/d/1ZLwYw1ZDhPnWVzrtQpWn3F6Ls8-XKSHYbRVQfMQUxH0/edit

How to perform site inspections like a pro
http://us.deskdemon.com/pages/us/meeting/site-inspection-pro

Determine the disruptions that could impact an event of your choice. Identify measures that you will take to minimize the effect of the disruptions if they occur. Create a contingency plan for your event. Share your contingency plan with a classmate, and ask the person to troubleshoot any weaknesses recognized with the plan. Modify the plan, if needed.

Event Disruptions….planning makes it all better
http://www.attainium.net/articles.php?articleId=37

Threats and Hazards: Event Challenges and Impacts
http://www.attainium.net/articles.php?articleId=36

FEMA Training - Special Events
https://training.fema.gov/emiweb/downloads/is15aspecialeventsplanning-jamanual.pdf

SWGHS - Emergency Plans - Athletics
https://drive.google.com/open?id=1GsSG16yOEkFRFKnA5LGoo6WZg0PgyVMUcuXCD-BiCJQ


3.10

1. Explain reasons for offering hospitality options.
2. Identify examples of hospitality options.
3. Discuss the impact that the type of event has on the choice of hospitality options.
4. Describe considerations in selecting hospitality options.
5. Demonstrate procedures for selecting hospitality options.

Sporting Events Now

http://specialevents.com/caterers/events_big_score

Baseball Stands

http://eventplanning.about.com/od/eventplanningbasics/qt/baseballstadium.htm

Racetrack

http://www.sportsbusinessdaily.com/Journal/Issues/2012/04/02/Facilities/Racetrack.aspx

Golf

http://www.sportsbusinessdaily.com/Journal/Issues/2010/02/20100222/This-Weeks-News/PGA-Championship-Rolls-Out-Lower-Priced-Hospitality-Options.aspx

Revisiting Wyndham

http://www.wyndhamchampionship.com/sponsorships/corporate-hospitality/

Bay Hill

https://arnoldpalmerinvitational.com/sponsorship/index.html

Greensboro Grasshoppers - Party Deck

http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048018&sid=t477&vkey=team2

Picnic?

http://www.milb.com/content/page.jsp?ymd=20100314&content_id=8792060&sid=t477&vkey=team2

Suites

http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048040&sid=t477&vkey=team2

Birthday Party!

http://www.milb.com/content/page.jsp?ymd=20150218&content_id=9048158&sid=t477&vkey=team2

Study for you Obj 3 test - Wednesday, May 29

10 questions obj 1

10 questions obj 2

30 questions obj 3

You may bring ½ sheet of paper of notes, front/back or 1 page front only.  Don’t make me regret this choice.