Straight Advertising
Customer Service and Return Policies
Look at that Attention Index...and...who is your segmentation?
Customer Service and Return Policies
Look at that Attention Index...and...who is your segmentation?
Google Trends - Greatest thing ever
MARKETING
4.04 Vocab Alpha - Wednesday
Let's Talk about pricing -
HW - 1 email to murphyk2@gcsnc.com
Overall, what did your prices do?
What did you learn?
What is the relationship between Prices, products and promotion?
LAP - 4.02 Ad-Quipping your business - Due Tuesday, May 22, 2018 - First 5 of class. Plan accordingly
Quiz 4A Marketing - PR:007, Promotion Lap 3: Ad-quipping Your Business
Look up various event press releases from Greensboro….preferably from the Coliseum….not so much from the robbery side
HW - Craft a press release for:
1/ The senior picnic
2/ Graduation
3/ The last day of school
Make sure you include sufficient detail.
Do not do in class. Points will be deducted if so.
Google docs. Share with me.
WiseGeek - what is public relations?
Know this.com - public relations
15 slides worth
Short quiz to assess your readings on wednesday from this reading
What do they collect?
PapaJohns/Pizza Hut/Dominos
Victoria Secret
Gamestop
Google
4.06 MIM PPT Tues
Why you need a customer Marketing Base (the two bullet points)
Skip down to Components of MArketing Information system
Begin with “Critical Role of Marketing Research”
Target market profile
1941 - 1944 spending patterns
SPORTS AND ENTERTAINMENT MARKETING
Special Event Liability Insurance
What type of Business Insurance do they offer?
Do you need event insurance?
Lots of Event Insurance
Insure a Picture Perfect Even
Wow! That is a lot of definitions!
Do we need insurance for Dodgeball?
Assessing your Risk - Plan for the unexpected
The worksheet
Hazard Risk and Assessment
Risk Management - Funny
The Expert
Select a sport or event of interest to you, and identify risk factors associated with it. Determine measures that you would take to minimize risk. Use a word-processing program or spreadsheet to develop a multi-column table. In the first column, identify the risks associated with the sport/event. In the second column, reference the measures that you have selected to minimize those risks. Discuss your assessment with your instructor.
Select a local sport or event that you can attend. Identify risk factors that you observe and measures that have been taken to minimize those risks. Write a synopsis of your findings, and recommend further risk-reduction measures that could be taken. Share your observations with the person responsible for the sport/event.
So...we are going on a tour of the facilities once more. This time we are focusing in on the risk assessment of several different areas our fine school has to offer.
You will perform a risk assessment on each.
The worksheet
Select a sport or event of interest to you, and identify risk factors associated with it.
High School Basketball
HS Football
Tennis
Beyonce Concert
Olympics
France, Brazil hold anti-terror drills in Rio to prepare for Olympics
Munich
The Story of Munich
Complete Documentary - Munich
Remembering Waco
The Siege
Min 4:30 - the burning
The facts:
First Paragragh only
Risk Management and the Olympic Games
The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.
Atlanta Olympics...1996
So I want to do a concert...where should I host it?
I want to play a basketball game for youth...where should I host it?
A wedding you say...where should I host it?
Today we are going to go over the basics of a site inspection...from general to detail.
How to conduct a Tip-to-Toe Site Inspection
Site Inspections
How to perform site inspections like a pro
Determine the disruptions that could impact an event of your choice. Identify measures that you will take to minimize the effect of the disruptions if they occur. Create a contingency plan for your event. Share your contingency plan with a classmate, and ask the person to troubleshoot any weaknesses recognized with the plan. Modify the plan, if needed.
Event Disruptions….planning makes it all better
Threats and Hazards: Event Challenges and Impacts
FEMA Training - Special Events
SWGHS - Emergency Plans - Athletics
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