Marketing: Tuesday, May 8, 2018 Deeper into Price

Quotable

MARKETING

Obj 3,2,1 tomorrow

Continue Pricing Project

3.07 Vocab - Next Tuesday

Scatter - 3.07

https://quizlet.com/116893172/scatter

Alpha - 3.07

https://quizlet.com/116893172/307-marketing-6621-flash-cards/alphabetical

Matching - 3.07

https://quizlet.com/116893172/test?matching=on&prompt-with=1&limit=15

3.07 Channel Management - PPT -

3.07 Guided Notes - 

3.07 LAP Chart Your Channel

LAP Chart your Channel Assessment

3.07 Chart Your Channels LAP (20) - Due Wednesday, May 13
http://www.quia.com/quiz/5831322.html

[5-95] 3.07

a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.

b. Explain how channel members add value.

c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).

d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).

e. Describe when a channel will be most effective.

f. Distinguish between horizontal and vertical conflict.

g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).

h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).

i. Discuss the relationship between the product being distributed and the pattern of distribution it uses.

[5-97] 3.07

a. Explain how customer service facilitates order processing.

b. Identify actions that customer service can take to facilitate order processing.

c. Describe the role of customer service in following up on orders.

[5-99] 3.07

a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.

b. Identify types of channel members/intermediaries/middlemen.

c. Explain the importance of middlemen in the channel of distribution.

d. Describe types of channels for consumer goods and services.

e. Describe types of channels for industrial goods and services.

[5-101] 3.07

a. Identify ways that the use of technology impacts the channel management function.

b. Explain specific applications of technology in channel management.

c. Discuss ways that the use of technology in channel management impacts relationships with channel members.

d. Explain ways that the use of technology in channel management facilitates global trade.

e. Describe benefits associated with the use of technology in channel management.

f. Explain barriers to the use of technology in channel management.

Direct Distribution + others