Monday, May 7, 2018 Tick Tock says the Croc

Quotable

Marketing StrongArm tactics

Market Share

SEMII - seriously?!?!

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Obj 3,2,1 test coming soon (next week)  ...60 questions.

Continue Pricing Project

3.07 Vocab - Next Tuesday

Scatter - 3.07

https://quizlet.com/116893172/scatter

Alpha - 3.07

https://quizlet.com/116893172/307-marketing-6621-flash-cards/alphabetical

Matching - 3.07

https://quizlet.com/116893172/test?matching=on&prompt-with=1&limit=15

Issues affecting price

http://www.businessplans.org/Pricing.html
Setting your Price - read the bolded words and understand a bit from them
http://www.extension.iastate.edu/agdm/wholefarm/html/c5-17.html
Amazing!!!
http://www.witiger.com/marketing/pricingobjectives.htm

3.07 Do you know how material gets sent to everywhere?

3.07 Channel Management - PPT -

3.07 Guided Notes -

3.07 LAP Chart Your Channel

LAP Chart your Channel Assessment

3.07 Chart Your Channels LAP (20) - Due Wednesday, May 13
http://www.quia.com/quiz/5831322.html

[5-95] 3.07

a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.

b. Explain how channel members add value.

c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).

d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).

e. Describe when a channel will be most effective.

f. Distinguish between horizontal and vertical conflict.

g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).

h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).

i. Discuss the relationship between the product being distributed and the pattern of distribution it uses.

[5-97]  3.07

a. Explain how customer service facilitates order processing.

b. Identify actions that customer service can take to facilitate order processing.

c. Describe the role of customer service in following up on orders.

[5-99]  3.07

a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.

b. Identify types of channel members/intermediaries/middlemen.

c. Explain the importance of middlemen in the channel of distribution.

d. Describe types of channels for consumer goods and services.

e. Describe types of channels for industrial goods and services.

[5-101]  3.07

a. Identify ways that the use of technology impacts the channel management function.

b. Explain specific applications of technology in channel management.

c. Discuss ways that the use of technology in channel management impacts relationships with channel members.

d. Explain ways that the use of technology in channel management facilitates global trade.

e. Describe benefits associated with the use of technology in channel management.

f. Explain barriers to the use of technology in channel management.

Direct Distribution + others

http://yourbusiness.azcentral.com/direct-channel-distribution-13217.html

Distribution Channels

http://www.tutor2u.net/business/reference/distribution-channels

SNEETCHES - Amy Reading!!!!!!

Supply Chain Management - Monday 4/18/Tues 4/19 (slides 1-20/21-40)

http://www.slideshare.net/kkjjkevin03/9/

Delivering Value through Supply Chain management Wed 4/20/Thurs 4/21

http://www.slideshare.net/Nicholsb1/chapter-15-supply-chain-management?next_slideshow=1

3.07 Channels of Dist Match Up WS - Tues 4/19

3.07 Channels of Dist Match Up WS Key - Tues 4/19

3.07 Performance Indicators

Customer Service - Following up with your customers

http://www.web-source.net/followup.htm#.Vwu8zvkrLIU

The importance of follow-up

http://bhgrealestateblog.com/the-importance-of-client-relations-then-now-and-always/

Seth Godin Ted Talk

http://www.ted.com/talks/seth_godin_on_sliced_bread

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

3.03 PPT – Pricing Objectives - Friday [5-83]

1. Identify types of pricing objectives.
2. Explain reasons for setting pricing objectives.
3. Describe ways in which pricing objectives are used.
4. Demonstrate procedures for establishing pricing objectives

3.03 PPT – Pricing New Products
3.03 PPT – Pricing Terms
3.03 Guided Notes Pricing Objectives
3.03 Guided Notes – Pricing Terms
3.03 Review Questions
3.03 – Briefing - Breaking Even
Carowinds Trip

Pricing Strategy
http://www.netmba.com/marketing/pricing/

Is Your Price Right?
https://smartamarketing.wordpress.com/2011/02/02/is-your-price-right-probably-not/

Relationship between Pricing, Distribution, and Promotion
http://smallbusiness.chron.com/relationship-between-firms-pricing-strategy-its-product-distribution-promotional-strategies-64904.html

Unit 9:  Pricing
http://ww2.nscc.edu/gerth_d/MKT2220000/Lecture_Notes/unit09.htm

Lecture Outline - Pricing
http://archive.csustan.edu/market/williams/3410-21-10.htm

Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.

Greensboro Coliseum Rate Card
http://www.greensborocoliseum.com/assets/doc/GCC-Rental-Rates-Guidelines-2016-2778f08c29.pdf

Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.

You will utilize most options the Coliseum offers (see rate card)
Pay particular attention to the Facility Services and day of event staffing.
Addition F&B, tables, dining areas, etc.  charges will be provided throughout the lesson.
Please note, you haven’t paid for the talent costs yet.Friday, 

Springsteen cancels GSO stop - 2016

Google search

https://drive.google.com/open?id=1bF_cQwrsF-JzeVdpHhrvQlLFsSJFuFrTPcJb9ZycZ4w

3.03  LAP - Tipping Point

3.03 Tipping Point OE (10q)

http://www.quia.com/quiz/6594429.html

LAP Tipping Point Types of expenses Worksheet

LAP - Tipping Point Breakeven assignment

LAP - Tipping Point Breakeven assignment #2

LAP - Tipping Point Class Assignment - Should I???

Break Even Help

http://www.bizbound.com/breakeven.htm

Break Even Help #2

http://bizfinance.about.com/od/pricingyourproduct/a/Breakeven_Point.htm

Consider Other Pricing Strategies

http://csi.toolkit.tst.cch.com/text/P03_5200.asp

Slideshow -  Developing an effective pricing strategy for a troubled

economy

http://www.marketingdecisions.net/resources/PDFArticles/RecessionPricing10-09.pdf

Price Skimming

http://www.tutor2u.net/business/reference/price-skimming

Factors to consider when setting price

http://www.tutor2u.net/business/reference/pricing-factors-to-consider-when-setting-price

Evaluating your product’s uniqueness

http://csi.toolkit.tst.cch.com/text/P03_5240.asp

Researching product price elasticity

http://csi.toolkit.tst.cch.com/text/P03_5230.asp

How to price an event

http://www.parexcellencemagazine.com/event-planning/how-to-price-a-ticket-to-your-event.html