Monday, April 30, 2018

Monday, April 30, 2018 Welcome Back!!!!!

Quotable


ikea - furnishing

IMC - Swedish Fish

It's a Tide Ad

SEMII - Endorsements - On field and Off Field


MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Obj 3,2,1 test coming up late this week...60 questions.

3.06 - What is a good price?


3.06 LAP Price is Right!   - Due May 2 (wednesday)

Participate in a class debate about the ethics of pricing a product as high as possible due to high demand. Examples to consider are oil prices and popular cars.
Drug company raise prices 5000% for AIDS drug - From $13.50 to $750 a pill
Should those that can afford to pay more supplement those that cannot?


Price Gouging
What is Price Fixing?
Predatory Pricing






For Fun!

https://www.quia.com/rr/1000833.html?AP_rand=90647969





[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.


Questions!!!!!

 Pricing Decisions
http://www.knowthis.com/pricing-decisions



Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/




                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Test Tuesday, 45 Questions

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI





Project and Study Guide



3.01 PPT  - Ticketing and Seating Arrangements


  1. Describe factors affecting types of seating arrangements.
  2. Explain advantages/disadvantages associated with different types of seating arrangements.
  3. Identify appropriate occasions to use types of seating arrangements.
  4. Explain ADA seating considerations at sports/events.
  5. Discuss types of sport/event ticketing arrangements.
  6. Describe advantages/disadvantages of different types of sport/event ticketing arrangements.
For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc

Search string - Google Images “seating charts for the amphitheater”


Seating arrangements for Arenas

Theatre Spaces


Seating types

Venues and seating

Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?

Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html




2.06 Minor League Marketing Report (from 2.06a)
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