Friday, April 20, 2018

Friday, April 20, 2018 A short week, but a week none the less

Quotable


Two part audience buy in....but yet a forgone conclusion

Crazy Personalization - Boston Marathon

Will Find a Way

MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Quiz - Good Luck

3.03/3.04 Combo Vocab April 24
3.06 Vocab - Test - April 27




3.03 - EQ - What does it take to develop a new production line?

Powerpoint

a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b. Identify ways in which product lines can be organized.
c. Describe product mix dimensions.
d. Identify reasons that a business would offer a narrow product mix.
e. Identify reasons that a business would offer a broad product mix.
f. Identify reasons that a business would offer a deep product mix.
g. Identify reasons that a business would offer a shallow product mix.
h. Explain the importance of a business’s product mix.
i. Describe advantages of expansion product-mix strategies.
j. Describe disadvantages of expansion product-mix strategies.
k. Describe advantages of contraction product-mix strategies.
l. Describe disadvantages of contraction product-mix strategies.
m. Describe advantages of alteration product-mix strategies.
n. Describe disadvantages of alteration product-mix strategies.
o. Describe advantages of trading up product-mix strategies.
p. Describe disadvantages of trading up product-mix strategies.
q. Describe advantages of trading down product-mix strategies.
r. Describe disadvantages of trading down product-mix strategies.
s. Describe advantages of positioning product-mix strategies.
t. Describe disadvantages of positioning product-mix strategies.






Product Mix - a science
  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work

3.03 LAP Mix & Match - Due Friday, April 20

3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html


Jeopardy Game - Product Mix


3.04 Why do we Buy what we Buy??


Powerpoint


Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.


When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

Porter’s Generic Strategies


3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
2.07
EQ:
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?
2.07 ppt - Day 1  - slides 1-9
  • Discuss reasons for obtaining endorsements.
  • Describe benefits obtained from endorsements.
  • Explain considerations in obtaining endorsements.
  • Demonstrate procedures for obtaining endorsements
Demonstrate procedures for developing a licensing program.
Endorsements aplenty for Danica Patrick

Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops

In endorsements, No athlete is a sure thing


Permission Granted - LAP

NFL still king in sports licensing, fans

Main goals & objectives in sports licensing

US Patent and Trademark Office Slideshow

USPTO Basic Facts - WS/Questions

Think of  your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
                 Snack food
                  Toy
                 Item
                 toothbrush


2.08 What can an advertising agency do for you?


Powerpoint
  1. Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
  2. Describe services offered by each type of advertising agency.
  3. Identify factors that affect how advertising agencies are organized.
  4. Describe departments in advertising agencies.
  5. Discuss how advertising agencies are set up, or structured.
  6. Explain how advertising agencies are paid for their services.

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