Promotion - getting your brand out everywhere Taco Bell and KFC already did this. (look over)
BK Grill - Great Pics! (view and dash)
Google Trends - Greatest thing ever
MARKETING
Obj 3,2,1 test coming up next week...60 questions.
Top ten Characteristics of a good name
Importance of Branding
Types of Branding
Developing a brand Strategy
Types of Brand Extension
3.06 Businesses and you, both should have a reliable brand
Powerpoint
Corporate Branding PPT
Two sections only:
Why is Successful Branding So Important Today?
The Brand Is Everything
Touchpoints revisited
Build a brand identity
Corporate Branding - A Recipe for a Successful Business
LAP - 3.05 Building your corporate brand (Due Friday, April 27)
3.06 - What is a good price?
3.06 - Chap 17 - Pricing Concepts - Wed (1-15)
3.06 LAP Price is Right! - Due May 2 (wednesday)
3.06 Price is Right/Razzle Dazzle/Sell Away (15)
http://www.quia.com/quiz/5857060.html
http://www.quia.com/quiz/5857060.html
For Fun!
https://www.quia.com/rr/1000833.html?AP_rand=90647969
[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.
[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.
[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.
[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.
[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.
Factors Influencing the Pricing Decision
Intro to the Marketing Mix - Pricing
Questions!!!!!
Pricing Decisions
External factors: Competitive and other products.
Price Affects Consumer preference
http://www.coolmath-games.com/0-coffee-shop
Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/
Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/
SPORTS AND ENTERTAINMENT MARKETING
Test Next Tuesday, 45 Questions
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI
2.09 Continued
How to prepare a budget slideshow
- Distinguish among methods for determining promotional budgets.
- Explain how a promotional budget is allocated.
- Describe factors that impact the allocation of money in a promotional budget.
- Describe guidelines for preparing a promotional budget.
- Demonstrate how to prepare a promotional budget.
Bar Sued….Stupid tv remote
Don’t Count your chickens until they are hatched
Design a budget for the “new place” you will be moving into come the fall. Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.
Step 2: Reverse engineer the $ needed to support your pipe dream. Remember that taxes take out approx 25% or more of your income.
Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
IMC - Integrated Marketing Communications
Draw out the communication image
Also
Disney IMC
How to develop an effective communication
[5-76]
- Identify factors that should be coordinated for promotions.
- Identify types of promotional activities that should be coordinated.
- Describe ways to coordinate promotional efforts.
- Describe the importance of coordinating promotional activities.
- Explain procedures for coordinating promotional activities.
- Use procedures to coordinate promotional activities.
[5-78]
- Explain the uses of a promotional calendar of events.
- Describe the components of a promotional calendar or events.
- Discuss ways to feature sponsors in the promotional calendar of events.
- Demonstrate procedures for developing a promotional calendar of events.
Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
“Why should we not worry too much about the Friday night games?”
[5-78]
- Explain the uses of a promotional calendar of events.
- Describe the components of a promotional calendar or events.
- Discuss ways to feature sponsors in the promotional calendar of events.
- Demonstrate procedures for developing a promotional calendar of events.
Charlotte Hornets Promotional schedule
Greensboro Grasshoppers Promotional Schedule
Carolina Hurricanes Promotional Schedule
Winston Salem Dash Promotional Calendar
Atlanta Braves Promotional Calendar
Thomasville Hi toms
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