Wednesday, April 11, 2018 Zaar - the lyrics are awesome

Quotable

Sponsorship/Spokesperson/endorsement/product brand extension/PLC introduction

Brand image shift

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Continue Pricing Project
3.01_Stage_of_PLC - Project - Friday

3.01 LAP Rapping Up Products - Friday
3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html

HW - Slide 8/Reinterpret into Emoticons/limited words- Prj 10 points - Due Tuesday, April 13, 2018

Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence
http://www.slideshare.net/Annie05/planned-obsolescence-aesthetic-over-functional-presentation-707861

Planned Obsolescence: The Ultimate Economic Inefficiency
http://www.davidmcminn.com/ngc/pages/obsol.htm
{Key Bullet Points + Govt. Response at bottom}

History of Packaging
https://www.youtube.com/watch?v=7Shwzu0VpQg

Life without Packaging
https://www.youtube.com/watch?v=IYEeNbRWlag

A world without Packaging
https://www.youtube.com/watch?v=LVp-m2oe4rg

Story of Stuff - 22 min
http://storyofstuff.org/movies/story-of-stuff/

Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/

Extending the Product Life cycle through Repositioning
http://www.business2000.ie/images/pdfs/pdf_9th/cadbury_9th_ed.pdf3.01 Rapping up Products

3.01 Rapping Up Products (20 Q) http://www.quia.com/quiz/6319671.htm

Vocab 3.04 - 29 terms - April 13
3.02 - Apply Quality Assurances

CPSC - in all of its glory!
http://www.cpsc.gov/en/

USAgov
https://www.usa.gov/consumer

FDA
http://www.fda.gov/downloads/Food/ResourcesForYou/Consumers/UCM220117.pdf

FTC - Powers/Cases/Etc
https://www.ftc.gov/tips-advice/business-center

Consumer Protection laws and your business
http://www.nolo.com/legal-encyclopedia/consumer-protection-laws-business-29641.html

Agencies and what they are for
http://www.socialstudieshelp.com/Economic_Govt_Protections.htm

3.02 ppt

https://drive.google.com/open?id=14cHo59EltJj15g3SVdcEPLeBR9YJ_iBuyMZO7cvbmfA

3.02 ppt b

https://drive.google.com/open?id=0ByZ4Ba5yqN86Q05hTUxTUl9wX3M

a. Describe forms of consumer protection associated with product/service management.

b. Describe the need for consumer protection in product/service management.

c. Discuss the role of governmental agencies in protecting consumers.

d. Explain laws that protect consumers.

e. Explain how consumer protection affects businesses.

f. Describe expenses that can be incurred by businesses as a result of consumer protection

CPSC Fireworks Infographic

http://www.cpsc.gov/PageFiles/150398/Fireworks-Infographic-2015-web.pdf?epslanguage=en

CPSC Safety Video - Fireworks

http://gizmodo.com/heres-the-governments-horrifying-new-fireworks-safety-d-1715432837

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

LAP - Play to the Fans

2.05 LAP - Play to the Fans #11Qs - Wednesday
http://www.quia.com/quiz/6548460.html

2.06

2.06 ppt c - Thursday

2.06 Guided Notes

2.06 c Guided Notes

2.06 Activity Assignment

Define the term “ambush marketing.”

• Identify reasons that businesses use ambush marketing.

• Discuss ways that ambush marketing can be effectively used as a marketing strategy.

• Explain the impact of ambush marketing on sponsorships.

• Demonstrate procedures for identifying ambush strategies to use at events.

• Define the term “viral marketing.”

• Explain the importance of viral marketing.

• 
  
• Describe principles of viral marketing.

• Discuss viral marketing strategies.

Demonstrate procedures for developing viral marketing strategies.

2.06 Minor League Marketing Report (from 2.06a)

What is Marketing Communication Strategy?

http://smallbusiness.chron.com/marketing-communication-strategy-3442.html

Collateral Materials

http://www.allbusiness.com/slideshow/8-collateral-marketing-items-every-small-business-needs-16692256-1.html

Steps in planning events

http://www.aabri.com/manuscripts/11847.pdf

When to do what?

https://www.eventbrite.co.uk/blog/event-marketing-strategy-ds00/

Another Checklist

https://en.wikiversity.org/wiki/Sport_event_management/Event_planning_checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html

Gateway Budget Sheet

Backwards engineer cost of living

Participate in a small-group activity to plan special events for a sport/event identified by your instructor.

Prom

List out all facets of Prom will entail