Thursday, April 19, 2018

Thursday, April 19, 2018 Halfway through the week already

Quotable


Promotion to cut through the clutter

Baskin Robbins - Got Me Like

Brand Positioning

Promotion - Beautiful Print Ads

PLC


MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Quiz - 3.01-3.03 on Friday

3.03/3.04 Combo Vocab April 24
3.06 Vocab - Test - April 27



Thin Krispy Kreme doughnuts....yeah, like that...Product mix...let's look now!



3.03 - EQ - What does it take to develop a new production line?

Powerpoint
a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b. Identify ways in which product lines can be organized.
c. Describe product mix dimensions.
d. Identify reasons that a business would offer a narrow product mix.
e. Identify reasons that a business would offer a broad product mix.
f. Identify reasons that a business would offer a deep product mix.
g. Identify reasons that a business would offer a shallow product mix.
h. Explain the importance of a business’s product mix.
i. Describe advantages of expansion product-mix strategies.
j. Describe disadvantages of expansion product-mix strategies.
k. Describe advantages of contraction product-mix strategies.
l. Describe disadvantages of contraction product-mix strategies.
m. Describe advantages of alteration product-mix strategies.
n. Describe disadvantages of alteration product-mix strategies.
o. Describe advantages of trading up product-mix strategies.
p. Describe disadvantages of trading up product-mix strategies.
q. Describe advantages of trading down product-mix strategies.
r. Describe disadvantages of trading down product-mix strategies.
s. Describe advantages of positioning product-mix strategies.
t. Describe disadvantages of positioning product-mix strategies.




Group project - divide into 10 groups
Think about a product manufacturer that you are familiar with.  Name some of the company’s product lines. Would you describe these product lines as deep?  Narrow? Shallow? Wide? (Count the number and report back)
  • Sony 
  • Hershey Co.
  • Johnson & Johnson
  • Proctor & Gamble
  • Apple
  • Campbell’s 
  • Coke
  • Yum! Brands
  • Walt Disney Company
  • Microsoft
Product Mix - a science
  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work

3.03 LAP Mix & Match - Due Friday, April 20

3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Friday Quiz - 2.01-2.07
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt

2.07
EQ:
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?

2.07 ppt - Day 1  - slides 1-9
  • Discuss reasons for obtaining endorsements.
  • Describe benefits obtained from endorsements.
  • Explain considerations in obtaining endorsements.
  • Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24

  • Define the following terms: trademark, service mark, trade dress, collective mark, mark,
    • registered mark, and trademarked property.
  • Explain reasons for licensing programs.
  • Discuss reasons to register marks.
  • Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
  • Distinguish between internal and external administration of licensing programs.
  • Compare exclusive and nonexclusive merchandise categories.
  • Describe the information to include in application for potential licensees.
  • Explain the components of license agreements.
Demonstrate procedures for developing a licensing program.

2.07 guided notes

How to choose the right athlete to endorse your brand
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