Make Up News! timestamp 3:50 and 9:15
Google Trends - Greatest thing ever
MARKETING
Continue Pricing Project
Repositioning
https://business.nmsu.edu/~mhyman/M454_Articles/Ries_&_Trout_Product_Positioning.htm
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
3.03 LAP Mix & Match - Due Friday, April 20
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88
3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html
Jeopardy Game - Product Mix
http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU
http://matchthememory.com/mktgmixgame
3.04 Why do we Buy what we Buy??
3.04 Brand Personalities - PPT
3.04 Brand Personality Guided Notes
3.04 Forms of Branding - PPT
3.04 Forms of Branding - PPT Quiz
3.04 LAP It's a Brand, Brand, Brand World
3.04 Logo Origins
3.04 Positioning your product in the market
3.04 Product Branding - PPT
3.04 What is your Brand - Project
3.04 Bellringer
Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)
Repositioning
https://business.nmsu.edu/~mhyman/M454_Articles/Ries_&_Trout_Product_Positioning.htm
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
3.03 LAP Mix & Match - Due Friday, April 20
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88
3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html
Jeopardy Game - Product Mix
http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU
http://matchthememory.com/mktgmixgame
3.04 Why do we Buy what we Buy??
3.04 Brand Personalities - PPT
3.04 Brand Personality Guided Notes
3.04 Forms of Branding - PPT
3.04 Forms of Branding - PPT Quiz
3.04 LAP It's a Brand, Brand, Brand World
3.04 Logo Origins
3.04 Positioning your product in the market
3.04 Product Branding - PPT
3.04 What is your Brand - Project
3.04 Bellringer
Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)
Product Positioning
http://www.knowthis.com/targeting-markets/product-positioning
Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantage
3.04 LAP It's a Brand, Brand, Brand World - Due Wednesday, April 25
3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Coffee Shop
http://www.coolmath-games.com/0-coffee-shop
Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/
Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/
http://www.knowthis.com/targeting-markets/product-positioning
Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantage
3.04 LAP It's a Brand, Brand, Brand World - Due Wednesday, April 25
3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Coffee Shop
http://www.coolmath-games.com/0-coffee-shop
Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/
Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/
SPORTS AND ENTERTAINMENT MARKETING
Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
Marketing Maria: Managing the Athlete Endorsement
15 biggest Sports Marketing flops
In endorsements, No athlete is a sure thing
Permission Granted - LAP
NFL still king in sports licensing, fans
Main goals & objectives in sports licensing
US Patent and Trademark Office Slideshow
USPTO Basic Facts - WS/Questions
Think of your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
Snack food
Toy
Item
toothbrush
2.08 What can an advertising agency do for you?
Powerpoint
- Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
- Describe services offered by each type of advertising agency.
- Identify factors that affect how advertising agencies are organized.
- Describe departments in advertising agencies.
- Discuss how advertising agencies are set up, or structured.
- Explain how advertising agencies are paid for their services.
Structure of an Advertising Agency
Defining Sports Sponsorship and Brand Representation
NCAA, colleges pushing the envelope with sports marketing
2.06 Minor League Marketing Report (from 2.06a)
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