Friday, April 27, 2018

Friday, April 27, 2017 Just like Friday the 13th, except it is the 27th, and there is no superstitious connotation surrounding this date

Quotable


I love stories!

Co-Branding!  Marketing Tie-ins! - Product Placement! - What Fun!

Copy and paste the link 
https://www.usatoday.com/story/money/restaurants/2018/04/25/subway-closing-500-us-restaurants/550701002/

Wow!  Huge contraction!

MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Obj 3,2,1 test coming up next week...60 questions.


LAP  - 3.05 Building your corporate brand (Due Friday, April 27)


3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

3.06 - What is a good price?
3.06 LAP Price is Right!   - Due May 2 (wednesday)
3.06 Price is Right/Razzle Dazzle/Sell Away (15)
http://www.quia.com/quiz/5857060.html

For Fun!

https://www.quia.com/rr/1000833.html?AP_rand=90647969


[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.

Questions!!!!!

 Pricing Decisions
http://www.knowthis.com/pricing-decisions

Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/




                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING

Test Next Tuesday, 45 Questions

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI
[5-76]

  1. Identify factors that should be coordinated for promotions.
  2. Identify types of promotional activities that should be coordinated.
  3. Describe ways to coordinate promotional efforts.
  4. Describe the importance of coordinating promotional activities.
  5. Explain procedures for coordinating promotional activities.
  6. Use procedures to coordinate promotional activities.

[5-78]
  1. Explain the uses of a promotional calendar of events.
  2. Describe the components of a promotional calendar or events.
  3. Discuss ways to feature sponsors in the promotional calendar of events.
  4. Demonstrate procedures for developing a promotional calendar of events.


Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.

Must include Groups targeted

Selection criteria

# of participants

Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any


“Why should we not worry too much about the Friday night games?”


[5-78]
  • Explain the uses of a promotional calendar of events.
  • Describe the components of a promotional calendar or events.
  • Discuss ways to feature sponsors in the promotional calendar of events.
  • Demonstrate procedures for developing a promotional calendar of events.


Charlotte Hornets Promotional schedule
http://www.nba.com/hornets/giveaway-nights

Greensboro Grasshoppers Promotional Schedule
http://www.milb.com/promotions/index.jsp?sid=t477

Carolina Hurricanes Promotional Schedule
htt//hurricanes.nhl.com/club/page.htm?id=86350

Winston Salem Dash Promotional Calendar
http://www.milb.com/promotions/index.jsp?sid=t580

Atlanta Braves Promotional Calendar
http://atlanta.braves.mlb.com/schedule/promotions.jsp?c_id=atl

Thomasville Hi toms
http://www.hitoms.com/schedule/events/





        Project and Study Guide




        3.01 PPT  - Ticketing and Seating Arrangements


        1. Describe factors affecting types of seating arrangements.
        2. Explain advantages/disadvantages associated with different types of seating arrangements.
        3. Identify appropriate occasions to use types of seating arrangements.
        4. Explain ADA seating considerations at sports/events.
        5. Discuss types of sport/event ticketing arrangements.
        6. Describe advantages/disadvantages of different types of sport/event ticketing arrangements.


        For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc

        Search string - Google Images “seating charts for the amphitheater”


        Seating arrangements for Arenas


        Theatre Spaces

        Seating types

        Venues and seating

        Take a tour of the seating facilities for the school.
        Auditorium
        Classroom
        Computer room
        Gymnasium
        Stadium

        Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?

         Obj 1 Practice - SEMII (50q)
        http://www.quia.com/quiz/5907352.html

         Obj 2 - Practice Test - SEMII
        http://www.quia.com/quiz/5907360.html




        2.06 Minor League Marketing Report (from 2.06a)
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