Tuesday, February 20, 2018

Tuesday, February, 20, 2018 Good Luck Bball boys and girls!

Quotable


http://censusviewer.com/state/NC




The Ikea Effect

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Vocab 2.01 - 15 terms,Matching, today February 20, first 5 of class, 15 min limit

Vocab 2.01 + 2.03, 15 terms,Matching, Friday February 23, first 5 of class, 15 min limit

2.01
Have you ever purchased anything?  Did the salesperson assist you in your purchasing decision?  

Present the pitch



2.02 - Selling as a process
     EQ - Why should we provide great customer service all of the time?

Customer Service becomes one of the key elements in what we want provided for us in retail.  A good product, at a good price, promoted well (branding), all in a convenient place AND having the whole process conducted in a manner fitting to what we are looking for in a business.  If all other elements are true, but it is lacking Customer Service, we will never come back.


Powerpoint (Review):

2.02_Guided_notes
2.02 DECA Role Play

2.02 [5-25]
a. Identify beliefs held by employees who have a customer-service mindset.
b. Describe the importance of exhibiting a customer-service mindset.
c. Identify occasions when marketing employees can exhibit a customer-service mindset.
d. Describe guidelines for exhibiting a customer-service mindset.
e. Demonstrate a customer-service mindset.

2.02 [5-27]
a. Define the term service orientation.
b. Explain the relationship between communication and service.
c. Identify ways in which employees in business and marketing can demonstrate a service orientation.
d. Demonstrate procedures for reinforcing a service orientation through communication.

2.02 [5-29]
a. Discuss the purpose of adapting communication to a client’s cultural or social community.
b. Explain the importance of context in communication.
c. Discuss reasons for adapting communication to the cultural or social differences among clients.
d. Explain skills associated with adapting communication (e.g., empathy, risk taking, problem solving, etc.).
e. Describe ways to adapt communication to the cultural or social environment of clients.
f. Demonstrate how to adapt communication to the cultural or social differences among clients.

2.02 [5-31]
a. Explain the nature of customer inquiries.
b. Identify the types of customer inquiries.
c. Discuss the importance of possessing knowledge of the company (e.g., policies, history, capabilities, etc.).
d. Discuss the importance of possessing adequate product knowledge.
e. Describe guidelines for handling customer inquiries.
f. Demonstrate use of proper procedure for solving a customer inquiry in a marketing situation.



                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

HW Due today, Feb 20, first 5 of class.  Email is preferred 
                  - 1.06 Marketing Information Management Activity

1.07 ppt Mkt Research

1.07 Social Media Research - Project -bwah ha ha ha ha ha
Prj Due this Friday, Feb 23, 2018 first 5 of class

Who plays spors?     Click on the other links at the bottom of this website
Where is the money at?Soccer infographicAtlanta Falcons StadiumShow me the money
Sport infographics on Pinterest


1.09 How does Information technology affect us?
Finding trends in sports/entertainment





Dunning-Kruger Video

Pjt/HW
 Step 1:  Read
 Step 2:  Understand major parts of the research
 Step 3:  Write a 1 page brief (example - How to)
                  Use MLA Citation (use this website...so easy) [page 2]
                  Use MLA in text Citation (scroll down until you find In-Text Citation)
 Step 4: Turn in - Due April 28 in the first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.



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