Monday, February 5, 2018

Monday, February 5, 2018 Tactics -> Strategies-> Goals.....let's apply it to the here and now

Quotable


MIM - How much will you give up for personalized experiences?

The Marketin Concept - Bonton

The Ikea Effect

Superbowl Ad tracker 2018

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Study the 1st five of class for the Vocab

Vocab 1.04 - 15 terms, Matching, Friday, Feb 9, 2018, first 5 of class.  Time Limit 15 minutes
LAP - Work the Big Six  (Murphy's class website - 1.01)
1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html


Analyze This! Post test (10 essay) (one try)
LAP - Analyze This! (10 essay)
http://www.quia.com/quiz/6655216.html



What is Segmentation?

Marketing Microlivestock from 1.04 material


Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
Explain the importance of target markets to businesses.
Describe advantages and disadvantages of mass marketing.
Describe advantages and disadvantages of using market segments.
Explain why the use of market segments is increasing.
Describe demographic characteristics that are analyzed by marketers.
Explain the value of geographic segmentation.
Discuss the value of psychographic segmentation.
Describe types of behavioral segmentation.

Have students work in groups.  
Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).  
Group must develop the market segments.



Shampoo Project (from previous curriculums)
  • Design a shampoo bottles packaging and develop the marketing mix.



Final Presentation


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Quiz on Tuesday concerning material learned through Monday. 5 questions, open-ended, 15 min time limit

1.01 Cover you Bases - LAP Quiz (20)
http://www.quia.com/quiz/6194713.html

Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
Discuss the importance of trademarks to sport organizations.
Explain how sport organizations protect use of their trademarks.
Explain why baseball is exempt from antitrust laws.
Discuss ways that the baseball exemption affects the sport industry.
Describe the relationship between antitrust issues in sports and broadcasting rights.
Distinguish between right of privacy and right of publicity.
Explain areas in loss prevention with which sport marketers are particularly concerned.
Discuss ticketing issues that have resulted from use of the Internet.
Describe reasons that sport organizations need prize indemnity insurance.
Discuss how collective bargaining affects sports.
Explain the importance of the following types of contracts in the sport industry:
  • Sponsor
  • Television
  • Venue and personnel

The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)



Writing


Matching:


What are and why do they persist….Unions?







Collegiate in depth look into Labor Unions -  Labor Unions...in depth



Writings:
Determine whether you are for or against union involvement in sports/events. Write a paper citing examples and providing evidence to support your stance. Present your ideas to the class.

Search the Internet to determine current issues being addressed by players’ unions. Determine your position on one of the matters. Write a defense of your position.
Share your information with a classmate.

Readings:
   

Emancipation of the minors - Who does the Baseball union really cover?

Labor organizations in the sports industry - listing of the major sports unions



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