Tuesday, November 7, 2017

Tuesday, November 7, 2017 A chicken in every pot, a tv in every house

Quotable 




                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Check calendar for quiz date and material covered

Continue Pricing Project - From here on out, do your pricing project everyday you come into class. - I will not remind


If you haven't completed (have a grade in Powerschool) your 3.01 Rapping Up Products LAP, It is now late.
Grades have been recorded.  If you would like to do the assignment....by Wednesday and I will post your score minus 4 points for being late.



3.01_Stage_of_PLC - Project - Due Thursday, November 9 - in class (10 pt pjt)


Project
3.01 PSM Project - Grocery Store - Bonus Project worth 5 points (Due by Friday, Nov 10, 2017 - Issue Friday, October 27, 2017)




Table 3 - Adoption segmentation characteristics

Technology in Distribution

Oh Look!

History of Packaging

Life without Packaging

A world without Packaging


Pearl River Delta Blue Jean Manufacturing

Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

Planned Obsolescence: The Ultimate Economic Inefficiency
{Key Bullet Points + Govt. Response at bottom}

Study 3.01/3.03 vocab Combo this week! - Thursday!!
What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing
Video

Coca Cola Worksheet

Big Mac: Inside Mcdonalds Empire video


3.02
CPSC - in all of its glory!

USAgov

FDA

FTC - Powers/Cases/Etc

Consumer Protection laws and your business

Agencies and what they are for

3.02 ppt

3.02 ppt b

a. Describe forms of consumer protection associated with product/service management.
b. Describe the need for consumer protection in product/service management.
c. Discuss the role of governmental agencies in protecting consumers.
d. Explain laws that protect consumers.
e. Explain how consumer protection affects businesses.
f. Describe expenses that can be incurred by businesses as a result of consumer protection.
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
Check calendar for quiz date and material covered

Must find time before or after school in the next week to go over your plans and I will assist you too!  How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 20.  Beginning of class




LAP - Play to the Fans - LAP Quiz was due last Friday, Nov 3, by 4th block.
If you still need to complete, please do so by Wednesday.  Will be grade -2 pts for it being late.
Beyond Wednesday, No credit.  



  1. 2.06
  2. 2.06 ppt c
  1. Define the term “special event.”
  2. Identify types of special events.
  3. Explain reasons for using special events as a sales-promotion strategy.
  4. Describe methods that can be used to generate ideas for special events.
  5. Discuss considerations in using special events as a sales-promotion strategy.
  6. Identify benefits of using special events as a sales-promotion strategy in sport/event marketing.
  7. Discuss barriers to using special events as a sales-promotion strategy in sport/event marketing.
  8. Explain the importance of project planning in creating special events plans.
  9. Discuss the benefits of using collateral materials for special events.
  10. Describe the need for image consistency in planning special events.
  11. Demonstrate procedures for planning special events in sport/event marketing.
What is Marketing Communication Strategy?

Collateral Materials
Steps in planning events
When to do what?
Another Checklist

How to Prepare a Special Event Proposal to Support a Sales Promotion

Participate in a small-group activity to plan special events for a sport/event identified by your instructor.
Prom
List out all facets of Prom will entail



2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?
2.07 ppt - Day 1  - slides 1-9
  1. Discuss reasons for obtaining endorsements.
  2. Describe benefits obtained from endorsements.
  3. Explain considerations in obtaining endorsements.
  4. Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24
  1. Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
  2. Explain reasons for licensing programs.
  3. Discuss reasons to register marks.
  4. Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
  5. Distinguish between internal and external administration of licensing programs.
  6. Compare exclusive and nonexclusive merchandise categories.
  7. Describe the information to include in application for potential licensees.
  8. Explain the components of license agreements.
  9. Demonstrate procedures for developing a licensing program.


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