Beau Loto (16 min)
Consumer Decision Making - Dan Ariely (17 Min)
Official Statement:
SEMII - did you screw up on the last quiz?
The great, merciful, benevolent, and modest Murphy will allow a redo.
Grading scale shift - though harder, you should know what to study now and rock it!
0-15 = 0 points on quiz
15 - 20 = 1 pt of quiz
21 - 23 = 2 pt on quiz
24 - 27 = 3 pt on quiz
28 - 29 = 4 pt on quiz
30 = 5 pt on quiz
Before or after school only through November 21st [Must tell arrange with me prior to showing up}
Lastly - if you screwed up and did not submit your LAP - 2.05 Play to the Fans Prj, Complete by Nov 21 4th block (2:05)
I will count half of your score....better than a zero!
This is the main reason your grade are near the toilet if they are.
Official Statement
Mkt - Vocab
The great, merciful, benevolent, and modest Murphy will allow Vocab redos with the following stipulations:
Before or after school by appointment {just ask the day before - day of cannot be guaranteed}
I will replace your grade with your new score, though capped at 13/15.
Nov 21 deadline for 3.01, 3.01/3.03/3.04 vocab.
After next Tuesday, these grades or locked and I will not adjust.
Goodluck!
SEMII - did you screw up on the last quiz?
The great, merciful, benevolent, and modest Murphy will allow a redo.
Grading scale shift - though harder, you should know what to study now and rock it!
0-15 = 0 points on quiz
15 - 20 = 1 pt of quiz
21 - 23 = 2 pt on quiz
24 - 27 = 3 pt on quiz
28 - 29 = 4 pt on quiz
30 = 5 pt on quiz
Before or after school only through November 21st [Must tell arrange with me prior to showing up}
Lastly - if you screwed up and did not submit your LAP - 2.05 Play to the Fans Prj, Complete by Nov 21 4th block (2:05)
I will count half of your score....better than a zero!
This is the main reason your grade are near the toilet if they are.
Official Statement
Mkt - Vocab
The great, merciful, benevolent, and modest Murphy will allow Vocab redos with the following stipulations:
Before or after school by appointment {just ask the day before - day of cannot be guaranteed}
I will replace your grade with your new score, though capped at 13/15.
Nov 21 deadline for 3.01, 3.01/3.03/3.04 vocab.
After next Tuesday, these grades or locked and I will not adjust.
Goodluck!
MARKETING
Check the calendar for upcoming everything
Murphy's Pricing Project
Quiz on Tuesday 3.01 - 3.04
3.04 LAP It's a Brand, Brand, Brand World
3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Due Wednesday, Nov 29, by 4th block (~2:05pm) No late submissions
3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Due Wednesday, Nov 29, by 4th block (~2:05pm) No late submissions
Couple this with images of how their logos have evolved
Activity - easy comparison
Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
Activity [5-80]
Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.
Brand Personality Quiz
Smart Marketing Quiz
Top ten Characteristics of a good name
Importance of Branding
Types of Branding
Developing a brand Strategy
Types of Brand Extension
Story of Stuff - 22 min
Story of Electronics - 8 min
What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
SPORTS AND ENTERTAINMENT MARKETING
Monday - Financial academy
Lets play a game of LIFE, for real!
Quiz on Tuesday, 2.01 - 2.07
Check calendar for quiz date and material covered
2.02 Activity - Event Sponsorship Proposal - submission (email is best)
2.07 guided notes
Marketing Maria: Managing the Athlete Endorsement
htt://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement
15 biggest Sports Marketing flops
http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports
In endorsements, No athlete is a sure thing
http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2
Permission Granted - LAP
Vocab Test of terms - Wednesday, Nov 29
https://quizlet.com/245364510/207-semii-mh32-flash-cards/?new
NFL still king in sports licensing, fans
Main goals & objectives in sports licensing
US Patent and Trademark Office Slideshow
USPTO Basic Facts - WS/Questions
Think of your favorite {see below} - look up the patent # for it - open the link below and search for the images of it….bottom of the application {images}
Snack food
Toy
Item
toothbrush
Quiz on Wednesday
2.01-2.07
Students will begin a Seek - N- Find concerning Endorsements/sponsorships in and around property.
- Old Gym
- New Gym
- New Gym Lobby
- Baseball/Softball Complex
- Football Stadium
- Concession stands
Listing any/all Sponsorships/endorsements they can find
- Signage count of each
List any/all crossover of brands
Understand the financial impact of these with the school/athletic department
Call GCS and ask to speak to person who holds the contract for Pepsi.
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