Thursday, November 16, 2017

Thursday, November 16, 2017 Work?!?! No! This is what we call fun!

Quotable 

Dale Jr

Promotion - TK Maxx

Justino
Its 2017 iteration - Danielle

Official Statement:
SEMII - did you screw up on the last quiz?
The great, merciful, benevolent, and modest Murphy will allow a redo.
Grading scale shift - though harder, you should know what to study now and rock it!
0-15 = 0 points on quiz
15 - 20 = 1 pt of quiz
21 - 23 = 2 pt on quiz
24 - 27 = 3 pt on quiz
28 - 29 = 4 pt on quiz
30 = 5 pt on quiz

Before or after school only through November 21st [Must tell arrange with me prior to showing up}

Lastly - if you screwed up and did not submit your LAP - 2.05 Play to the Fans Prj, Complete by Nov 21 4th block (2:05)
I will count half of your score....better than a zero!

This is the main reason your grade are near the toilet if they are.

Official Statement 
Mkt - Vocab
The great, merciful, benevolent, and modest Murphy will allow Vocab redos with the following stipulations:
Before or after school by appointment {just ask the day before - day of cannot be guaranteed}
I will replace your grade with your new score, though capped at 13/15.

Nov 21 deadline for 3.01, 3.01/3.03/3.04 vocab.
After next Tuesday, these grades or locked and I will not adjust.

Goodluck!
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
Check the calendar for upcoming everything

Murphy's Pricing Project


LAP Mix & Match


3.03 Mix & Match; LAP (25) - Due Friday, Nov 17, 2017.  Will grade 11/27 4th block ~ 2:10pm.
http://www.quia.com/quiz/6098673.html
Will remain open until the next Tuesday (Nov 21 - 4th block) - but will be considered late. (-4) if turned in late. No credit if turned in after.Tuesday, Nov 21 3rd block.

Vocab on Friday - 3.04
https://quizlet.com/116890650/304-marketing-6621-flash-cards/



Group project - divide into 10 groups

Think about a product manufacturer that you are familiar with.  Name some of the company’s product lines.  Would you describe these product lines as deep?  Narrow?  Shallow?  Wide? (Count the number and report back)

  • Sony
  • Hershey Co.
  • Johnson & Johnson
  • Proctor & Gamble
  • Apple
  • Campbell’s
  • Coke
  • Yum! Brands
  • Walt Disney Company
  • Microsoft

Product Mix - a science

  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work





     Couple this with images of how their logos have evolved

     Activity - easy comparison

Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.



What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
Finish CBA Projects


Check calendar for quiz date and material covered

Must find time before or after school in the next week to go over your plans and I will assist you too!  How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 20.  Beginning of class

Let's host an event

2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?

2.07 ppt - Day 1  - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24

    Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
      Explain reasons for licensing programs.
        Discuss reasons to register marks.
          Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
            Distinguish between internal and external administration of licensing programs.
              Compare exclusive and nonexclusive merchandise categories.
                Describe the information to include in application for potential licensees.
                  Explain the components of license agreements.
                    Demonstrate procedures for developing a licensing program.

                    2.07 guided notes

                    How to choose the right athlete to endorse your brand.
                    http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

                    Endorsements aplenty for Danica Patrick
                    http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick

                    Marketing Maria: Managing the Athlete Endorsement
                    htt://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement

                    15 biggest Sports Marketing flops
                    http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports

                    In endorsements, No athlete is a sure thing
                    http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2 
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