Tell students to imagine that the development of a new product will result in a huge profit for a business; however, its production will result in hazardous wastes. Arrange for students to conduct a class debate about whether a company should move forward with product development. Implement the debate, and debrief following the activity.

Planned Obsolescence

http://www.slideshare.net/Annie05/planned-obsolescence-aesthetic-over-functional-presentation-707861

Planned Obsolescence: The Ultimate Economic Inefficiency

http://www.davidmcminn.com/ngc/pages/obsol.htm

{Key Bullet Points + Govt. Response at bottom}

Study 3.01/3.03 vocabCombo this week!

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

SPORTS AND ENTERTAINMENT MARKETING

Check calendar for quiz date and material covered

2.02 Activity - Event Sponsorship Proposal

Must find time before or after school in the next week to go over your plans and I will assist you too! How cool!

Have some ideas and a few companies to draw from prior to coming to see me.

Due Nov 20. Beginning of class

LAP - Play to the Fans - LAP Quiz was due last Friday, Nov 3, by 4th block.

If you still need to complete, please do so by Wednesday. Will be grade -2 pts for it being late.

Beyond Wednesday, No credit.

2.06

2.06A-B ppt

Define the term “ambush marketing.”

Identify reasons that businesses use ambush marketing.

Discuss ways that ambush marketing can be effectively used as a marketing strategy.

Explain the impact of ambush marketing on sponsorships.

Demonstrate procedures for identifying ambush strategies to use at events.

Define the term “viral marketing.”

Explain the importance of viral marketing.

Describe principles of viral marketing.

Discuss viral marketing strategies.

Demonstrate procedures for developing viral marketing strategies.

WSJ - Ambush Marketing

http://www.wsj.com/articles/SB10001424052970204731804574391102699362862#articleTabs%3Darticle

Ambush Marketing - people arrested and fined

http://www.theguardian.com/football/2010/jun/16/fifa-world-cup-ambush-marketing

Forced to watch a game in their underwear

http://www.reuters.com/article/olympics-london-ambush-idUSL5E8E1B1W20120301

Look up Ambush Marketing/Guerilla Marketing Examples

Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.

5 Marketing Principles learned from Viral Marketing

http://www.sparklogix.com/viral-marketing/

9 Universal Principles of Viral Media Sites

http://mashable.com/2010/06/21/principles-viral-media-site/#HAgycMjbokqr

http://www.adweek.com/news/technology/mcdonalds-backs-online-viral-marketing-kids-144716

2.06

2.06 ppt c

Define the term “special event.”
Identify types of special events.
Explain reasons for using special events as a sales-promotion strategy.
Describe methods that can be used to generate ideas for special events.
Discuss considerations in using special events as a sales-promotion strategy.
Identify benefits of using special events as a sales-promotion strategy in sport/event marketing.
Discuss barriers to using special events as a sales-promotion strategy in sport/event marketing.
Explain the importance of project planning in creating special events plans.
Discuss the benefits of using collateral materials for special events.
Describe the need for image consistency in planning special events.
Demonstrate procedures for planning special events in sport/event marketing.