Tuesday, November 28, 2017

Tuesday, November 28, 2017 5 weeks to go. Prepare thy hearts and steady thy nerves

Quotable 


Art of Misdirection (8 min)

Beau Loto (16 min)

Holiday Ads

Infographics

Other
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
Check the calendar for upcoming everything

Murphy's Pricing Project

Quiz on Tuesday 3.01 - 3.04


3.04 LAP It's a Brand, Brand, Brand World

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Due Wednesday, Nov 29, by 4th block (~2:05pm)  No late submissions





3.06 Vocab - Test Dec 1




How do you know it is a good price?

Powerpoint


3.06 LAP Price is Right!  Wed/Thurs/Fri


[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.





Still need to do 3.05 and 3.06 LAP


What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
Permission Granted - LAP

2.07 LAP - SEMII Permission Granted - Due Dec 1 2:05 pm
http://www.quia.com/quiz/6574396.html



Vocab Test of terms - Wednesday, Nov 29

https://quizlet.com/245364510/207-semii-mh32-flash-cards/?new
Big Project
Event Promotion/Coordination/PPT Pjt

Powerpoint
  1. Identify types of promoters.
  2. Describe responsibilities of promoters.
  3. Identify benefits associated with using promoters.
  4. Explain criteria/considerations for selecting promoters.
  5. Demonstrate procedures for assessing the need to use promoters.

How to prepare a budget slideshow
  1. Distinguish among methods for determining promotional budgets.
  2. Explain how a promotional budget is allocated.
  3. Describe factors that impact the allocation of money in a promotional budget.
  4. Describe guidelines for preparing a promotional budget.
  5. Demonstrate how to prepare a promotional budget.

Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page


IMC - Integrated Marketing Communications
Draw out the communication image
Also
Disney IMC

How to develop an effective communication

[5-76]
  1. Identify factors that should be coordinated for promotions.
  2. Identify types of promotional activities that should be coordinated.
  3. Describe ways to coordinate promotional efforts.
  4. Describe the importance of coordinating promotional activities.
  5. Explain procedures for coordinating promotional activities.
  6. Use procedures to coordinate promotional activities.


[5-78]
  1. Explain the uses of a promotional calendar of events.
  2. Describe the components of a promotional calendar or events.
  3. Discuss ways to feature sponsors in the promotional calendar of events.
  4. Demonstrate procedures for developing a promotional calendar of events.


Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
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