Monday, November 27, 2017

Monday, November 27, 2017 SO Sleepy! Too much amino acid tryptophan! No, not really

Quotable 


Kirby Ferguson:Embrace the Remix - Begin 5:18 or so - iPhone
Visual Used

Art of Misdirection (8 min)

Beau Loto (16 min)

Holiday Ads

Minecraft Super Duper Graphics PAck

1.7 seconds, ooo sorry, already lost you

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
Check the calendar for upcoming everything

Murphy's Pricing Project

Quiz on Tuesday 3.01 - 3.04


3.04 LAP It's a Brand, Brand, Brand World

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Due Wednesday, Nov 29, by 4th block (~2:05pm)  No late submissions


3.06 Vocab - Test November 30

3.05



What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
Permission Granted - LAP

2.07 LAP - SEMII Permission Granted - Due Dec 1 2:05 pm
http://www.quia.com/quiz/6574396.html


Vocab Test of terms - Wednesday, Nov 29
https://quizlet.com/245364510/207-semii-mh32-flash-cards/?new

2.08 ppt
  • Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
  • Describe services offered by each type of advertising agency.
  • Identify factors that affect how advertising agencies are organized.
  • Describe departments in advertising agencies.
  • Discuss how advertising agencies are set up, or structured.
  • Explain how advertising agencies are paid for their services.
Structure of an Advertising Agency


Defining Sports Sponsorship and Brand Representation

NCAA, colleges pushing the envelope with sports marketing

Conduct an Internet search to find out what advertising agency is used by a sport/event of your choice. Determine the following:
  1. Type of agency
  2. Services offered
  3. Other clients
  4. Agency structure
  5. Advertising dollars paid to the agency by the sport
Create a poster (word doc) depicting the information obtained. Discuss your poster with a classmate, and display it for the class.

Students will continue to work on and finish their assorted projects covering Special Events

Big Project
Event Promotion/Coordination/PPT Pjt

Powerpoint
  1. Identify types of promoters.
  2. Describe responsibilities of promoters.
  3. Identify benefits associated with using promoters.
  4. Explain criteria/considerations for selecting promoters.
  5. Demonstrate procedures for assessing the need to use promoters.

How to prepare a budget slideshow
  1. Distinguish among methods for determining promotional budgets.
  2. Explain how a promotional budget is allocated.
  3. Describe factors that impact the allocation of money in a promotional budget.
  4. Describe guidelines for preparing a promotional budget.
  5. Demonstrate how to prepare a promotional budget.
Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page

IMC - Integrated Marketing Communications
Draw out the communication image
Also
Disney IMC

How to develop an effective communication

[5-76]
  1. Identify factors that should be coordinated for promotions.
  2. Identify types of promotional activities that should be coordinated.
  3. Describe ways to coordinate promotional efforts.
  4. Describe the importance of coordinating promotional activities.
  5. Explain procedures for coordinating promotional activities.
  6. Use procedures to coordinate promotional activities.


[5-78]
  1. Explain the uses of a promotional calendar of events.
  2. Describe the components of a promotional calendar or events.
  3. Discuss ways to feature sponsors in the promotional calendar of events.
  4. Demonstrate procedures for developing a promotional calendar of events.

Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any

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