Friday, November 17, 2017

Friday, November 17, 2017 We are Southwest!

Quotable 

SEMII - There are consequences

SEMII - Facilities - "Field of Dreams"

Mkt - PLC + Promotion

Real life example of the benefits of marketing

Mkt - Repositioning

Product Mix to reach specific market

Its 2017 iteration - Danielle

Official Statement:
SEMII - did you screw up on the last quiz?
The great, merciful, benevolent, and modest Murphy will allow a redo.
Grading scale shift - though harder, you should know what to study now and rock it!
0-15 = 0 points on quiz
15 - 20 = 1 pt of quiz
21 - 23 = 2 pt on quiz
24 - 27 = 3 pt on quiz
28 - 29 = 4 pt on quiz
30 = 5 pt on quiz

Before or after school only through November 21st [Must tell arrange with me prior to showing up}

Lastly - if you screwed up and did not submit your LAP - 2.05 Play to the Fans Prj, Complete by Nov 21 4th block (2:05)
I will count half of your score....better than a zero!

This is the main reason your grade are near the toilet if they are.

Official Statement
Mkt - Vocab
The great, merciful, benevolent, and modest Murphy will allow Vocab redos with the following stipulations:
Before or after school by appointment {just ask the day before - day of cannot be guaranteed}
I will replace your grade with your new score, though capped at 13/15.

Nov 21 deadline for 3.01, 3.01/3.03/3.04 vocab.
After next Tuesday, these grades or locked and I will not adjust.

Goodluck!

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
Check the calendar for upcoming everything

Murphy's Pricing Project


LAP Mix & Match


3.03 Mix & Match; LAP (25) - Due Friday, Nov 17, 2017.  Will grade 11/27 4th block ~ 2:10pm.
http://www.quia.com/quiz/6098673.html
Will remain open until the next Tuesday (Nov 21 - 4th block) - but will be considered late. (-4) if turned in late. No credit if turned in after.Tuesday, Nov 21 3rd block.

Vocab on Friday - 3.04
https://quizlet.com/116890650/304-marketing-6621-flash-cards/

15 matching - yes, this is the test







     Couple this with images of how their logos have evolved

     Activity - easy comparison

Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
Activity [5-80]

Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.



What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc

3.04 LAP It's a Brand, Brand, Brand World

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
Due Wednesday, Nov 29, by 4th block (~2:05pm)  No late submissions

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
Monday - Financial academy
Lets play a game of LIFE, for real!


Check calendar for quiz date and material covered

Must find time before or after school in the next week to go over your plans and I will assist you too!  How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 20.  Beginning of class

Let's host an event

2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?

2.07 ppt - Day 1  - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24

    Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
      Explain reasons for licensing programs.
        Discuss reasons to register marks.
          Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
            Distinguish between internal and external administration of licensing programs.
              Compare exclusive and nonexclusive merchandise categories.
                Describe the information to include in application for potential licensees.
                  Explain the components of license agreements.
                    Demonstrate procedures for developing a licensing program.

                    2.07 guided notes

                    How to choose the right athlete to endorse your brand.
                    http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

                    Endorsements aplenty for Danica Patrick
                    http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick

                    Marketing Maria: Managing the Athlete Endorsement
                    htt://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement

                    15 biggest Sports Marketing flops
                    http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports

                    In endorsements, No athlete is a sure thing
                    http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2 
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