Tuesday, November 14, 2017

Tuesday, November 14, 2017 Let's play Ball....of sorry, still stuck in China

Quotable 

Shoppers...research...Consumer Decision Making Process




People are....  All classes read



                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING
Check the calendar for upcoming everything


What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc


3.03
Powerpoint
3.03 Product Mix - PPT
a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b. Identify ways in which product lines can be organized.
c. Describe product mix dimensions.
d. Identify reasons that a business would offer a narrow product mix.
e. Identify reasons that a business would offer a broad product mix.
f. Identify reasons that a business would offer a deep product mix.
g. Identify reasons that a business would offer a shallow product mix.
h. Explain the importance of a business’s product mix.
i. Describe advantages of expansion product-mix strategies.
j. Describe disadvantages of expansion product-mix strategies.
k. Describe advantages of contraction product-mix strategies.
l. Describe disadvantages of contraction product-mix strategies.
m. Describe advantages of alteration product-mix strategies.
n. Describe disadvantages of alteration product-mix strategies.
o. Describe advantages of trading up product-mix strategies.
p. Describe disadvantages of trading up product-mix strategies.
q. Describe advantages of trading down product-mix strategies.
r. Describe disadvantages of trading down product-mix strategies.
s. Describe advantages of positioning product-mix strategies.
t. Describe disadvantages of positioning product-mix strategies.

3.03 Guided Notes



Group project - divide into 10 groups

Think about a product manufacturer that you are familiar with.  Name some of the company’s product lines.  Would you describe these product lines as deep?  Narrow?  Shallow?  Wide? (Count the number and report back)
  • Sony
  • Hershey Co.
  • Johnson & Johnson
  • Proctor & Gamble
  • Apple
  • Campbell’s
  • Coke
  • Yum! Brands
  • Walt Disney Company
  • Microsoft
Product Mix - a science
  • M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
  • M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
  • M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.

Repositioning
Only these sections:  
    Repositioning the competition
    Power of a Name
    Line Extension Trap
    When Line Extensions can work

LAP Mix & Match

3.03 Mix & Match; LAP (25) - Due Friday, Nov 17, 2017.  Will grade 11/27 4th block ~ 2:10pm.
http://www.quia.com/quiz/6098673.html
Will remain open until the next Tuesday (Nov 21 - 4th block) - but will be considered late. (-4) if turned in late. No credit if turned in after.Tuesday, Nov 21 3rd block.

Vocab on Friday - 3.04
https://quizlet.com/116890650/304-marketing-6621-flash-cards/


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Check calendar for quiz date and material covered

Must find time before or after school in the next week to go over your plans and I will assist you too!  How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 20.  Beginning of class

Let's host an event

2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?

2.07 ppt - Day 1  - slides 1-9

Discuss reasons for obtaining endorsements.
Describe benefits obtained from endorsements.
Explain considerations in obtaining endorsements.
Demonstrate procedures for obtaining endorsements

2.07 ppt - Day 2  Slides 10-24

    Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
      Explain reasons for licensing programs.
        Discuss reasons to register marks.
          Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
            Distinguish between internal and external administration of licensing programs.
              Compare exclusive and nonexclusive merchandise categories.
                Describe the information to include in application for potential licensees.
                  Explain the components of license agreements.
                    Demonstrate procedures for developing a licensing program.

                    2.07 guided notes

                    How to choose the right athlete to endorse your brand.
                    http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/

                    Endorsements aplenty for Danica Patrick
                    http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick

                    Marketing Maria: Managing the Athlete Endorsement
                    htt://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement

                    15 biggest Sports Marketing flops
                    http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports

                    In endorsements, No athlete is a sure thing
                    http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2 
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