MARKETING
Continue Pricing Project - From here on out, do your pricing project everyday you come into class. - I will not remind
Story of Stuff - 22 min
Story of Electronics - 8 min
Project
3.01 PSM Project - Grocery Store - Bonus Project worth 5 points (Due by Friday, Nov 10, 2017 - Issue Friday, October 27, 2017)
Study 3.01/3.03 vocab Combo this week! - Thursday!!
CPSC - in all of its glory
http://www.cpsc.gov/en/
USAgov
https://www.usa.gov/consumer
FDA
http://www.fda.gov/downloads/Food/ResourcesForYou/Consumers/UCM220117.pdf
FTC - Powers/Cases/Etc
https://www.ftc.gov/tips-advice/business-center
Consumer Protection laws and your business
http://www.nolo.com/legal-encyclopedia/consumer-protection-laws-business-29641.html
USAgov
https://www.usa.gov/consumer
FDA
http://www.fda.gov/downloads/Food/ResourcesForYou/Consumers/UCM220117.pdf
FTC - Powers/Cases/Etc
https://www.ftc.gov/tips-advice/business-center
Consumer Protection laws and your business
http://www.nolo.com/legal-encyclopedia/consumer-protection-laws-business-29641.html
3.02 ppt
https://drive.google.com/open?id=14cHo59EltJj15g3SVdcEPLeBR9YJ_iBuyMZO7cvbmfA
3.02 ppt b
https://drive.google.com/open?id=0ByZ4Ba5yqN86Q05hTUxTUl9wX3M
a. Describe forms of consumer protection associated with product/service management.
b. Describe the need for consumer protection in product/service management.
c. Discuss the role of governmental agencies in protecting consumers.
d. Explain laws that protect consumers.
e. Explain how consumer protection affects businesses.
f. Describe expenses that can be incurred by businesses as a result of consumer protection.
https://drive.google.com/open?id=14cHo59EltJj15g3SVdcEPLeBR9YJ_iBuyMZO7cvbmfA
3.02 ppt b
https://drive.google.com/open?id=0ByZ4Ba5yqN86Q05hTUxTUl9wX3M
a. Describe forms of consumer protection associated with product/service management.
b. Describe the need for consumer protection in product/service management.
c. Discuss the role of governmental agencies in protecting consumers.
d. Explain laws that protect consumers.
e. Explain how consumer protection affects businesses.
f. Describe expenses that can be incurred by businesses as a result of consumer protection.
CPSC Fireworks Infographic
CPSC Safety Video - Fireworks
What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
SPORTS AND ENTERTAINMENT MARKETING
Quiz - A different format
Please go to Quizizz.com
I will issue the quiz code
In short,
0-10 = 0 points on quiz
11 - 15 = 1 pt of quiz
16 - 19 = 2 pt on quiz
20 - 21 = 3 pt on quiz
22 - 23 = 4 pt on quiz
24 - 25 = 5 pt on quiz
Bonus for top 2 students who have highest point total
Check calendar for quiz date and material covered
Must find time before or after school in the next week to go over your plans and I will assist you too! How cool!
Have some ideas and a few companies to draw from prior to coming to see me.
Due Nov 20. Beginning of class
When to do what?
https://www.eventbrite.co.uk/blog/event-marketing-strategy-ds00/
Another Checklist
https://en.wikiversity.org/wiki/Sport_event_management/Event_planning_checklist
How to Prepare a Special Event Proposal to Support a Sales Promotion
http://smallbusiness.chron.com/prepare-special-event-proposal-support-sales-promotion-74193.html
Participate in a small-group activity to plan special events for a sport/event identified by your instructor.
Prom
List out all facets of Prom will entail
Jobs Listing - Events
Event Coordinator Job Description
Marketing Mix in Events
2.07
Stopping short of a sponsorship, did you know that licensing can help you/your company reach a profitable solution in the marketplace?
2.07 ppt - Day 1 - slides 1-9
- Discuss reasons for obtaining endorsements.
- Describe benefits obtained from endorsements.
- Explain considerations in obtaining endorsements.
- Demonstrate procedures for obtaining endorsements
2.07 ppt - Day 2 Slides 10-24
- Define the following terms: trademark, service mark, trade dress, collective mark, mark, registered mark, and trademarked property.
- Explain reasons for licensing programs.
- Discuss reasons to register marks.
- Describe the purpose of The Coalition to Advance the Protection of Sports Logos (CAPS).
- Distinguish between internal and external administration of licensing programs.
- Compare exclusive and nonexclusive merchandise categories.
- Describe the information to include in application for potential licensees.
- Explain the components of license agreements.
- Demonstrate procedures for developing a licensing program.
2.07 guided notes
How to choose the right athlete to endorse your brand.
http://www.sportsnetworker.com/2011/02/15/athlete-brand-endorsements/
Endorsements aplenty for Danica Patrick
http://espn.go.com/blog/playbook/dollars/post/_/id/711/endorsements-aplenty-for-danica-patrick
Marketing Maria: Managing the Athlete Endorsement
htt://hbswk.hbs.edu/item/marketing-maria-managing-the-athlete-endorsement
15 biggest Sports Marketing flops
http://bleacherreport.com/articles/698980-tiger-woods-and-the-15-biggest-stock-marketing-crashes-in-sports
In endorsements, No athlete is a sure thing
http://www.nytimes.com/2007/08/01/sports/football/01sandomir.html?_r=2
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