Thursday, November 30, 2017

Thursday, November 30, 2017 A day without Murphy is a sad day indeed

Art of Misdirection (8 min)

Beau Loto (16 min)

Holiday Ads

Other

The Greatest story ever!
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Friday's assignment:
1 - Do pricing Project
2 - 3.04 What is your brand project (work on it! - due tomorrow)
3 - 3.05 LAP Build your corporate brand/Questions
4 - 3.06 LAP Price is right/razzle dazzle/sell away/Questions
5 - 3.06 Make Cents Lap/Questions
6 - Read - Factors Influencing the PRicing Decision
7 - Read - Intro into the Marketing Mix - Pricing
8 - Read - Pricing Decisions
9 - Read - External factors: Competitive and other products.
10 - Quiz on readings on Friday


Check the calendar for upcoming everything


3.06 Vocab - Test Dec 1

3.05 LAP - Build your corporate brand
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html





Price is Right/Razzle Dazzle/Sell Away (15) - open LAP - include a few basic promotional q's - you shouldn't have any trouble
http://www.quia.com/quiz/5857060.html -





[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.




What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

 1 - do/redo Permission Granted
2 - Study back over vocab - if you screwed it up, please study and retake on Friday. Max score on Friday 13/15 (87%)
3 - Read - How to prepare a budget slideshow [http://www.authorstream.com/Presentation/lizjohn-215052-promotional-budget-advertising-budgeting-5-education-ppt-powerpoint/]
4 - Answer the questions: [keep until Friday, do not email]

  1. Distinguish among methods for determining promotional budgets.
  2. Explain how a promotional budget is allocated.
  3. Describe factors that impact the allocation of money in a promotional budget.
  4. Describe guidelines for preparing a promotional budget.
  5. Demonstrate how to prepare a promotional budget.
5 - Read - Bar Sued - Stupid tv remote
        On the same document as the questions above - answer - should Murphy/GCS allow you to have unfettered access to any/all websites?  Why or why not?  Possible legal implications?  
6 - Read - Don’t Count your chickens until they are hatched
A great article on the expenses a promoter has to cover should the event not be a success
7 - Read - Joe’s Redhots

Scroll down to the Advertising break out and the final chart of the accounting page

https://drive.google.com/open?id=184JPsU_8SJlTojom-N8XW-dn3K37JAf8S0OBjKeuKQI

 Understand

 8 - Test Tomorrow:
Test Obj 2 on Friday.
On Thursday, when I am gone, please use this to study by.
SEMII Unti 1.00/2.00 study guide
http://www.quia.com/quiz/5812684.html
secret word....murphy
Only two looks at it - use as a study guide.  No credit beyond that.  Good luck!


Permission Granted - LAP

2.07 LAP - SEMII Permission Granted - Due Dec 1 2:05 pm
http://www.quia.com/quiz/6574396.html



Vocab Test of terms - Today!!



Test itself - Must show me in class to receive credit


Big Project
Event Promotion/Coordination/PPT Pjt

Powerpoint
  1. Identify types of promoters.
  2. Describe responsibilities of promoters.
  3. Identify benefits associated with using promoters.
  4. Explain criteria/considerations for selecting promoters.
  5. Demonstrate procedures for assessing the need to use promoters.

How to prepare a budget slideshow
  1. Distinguish among methods for determining promotional budgets.
  2. Explain how a promotional budget is allocated.
  3. Describe factors that impact the allocation of money in a promotional budget.
  4. Describe guidelines for preparing a promotional budget.
  5. Demonstrate how to prepare a promotional budget.

Joe’s Redhots

Scroll down to the Advertising break out and the final chart of the accounting page


IMC - Integrated Marketing Communications

Draw out the communication image
Also
Disney IMC

How to develop an effective communication

[5-76]
  1. Identify factors that should be coordinated for promotions.
  2. Identify types of promotional activities that should be coordinated.
  3. Describe ways to coordinate promotional efforts.
  4. Describe the importance of coordinating promotional activities.
  5. Explain procedures for coordinating promotional activities.
  6. Use procedures to coordinate promotional activities.


[5-78]
  1. Explain the uses of a promotional calendar of events.
  2. Describe the components of a promotional calendar or events.
  3. Discuss ways to feature sponsors in the promotional calendar of events.
  4. Demonstrate procedures for developing a promotional calendar of events.


Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any


Test Obj 2 on Friday.
On Thursday, when I am gone, please use this to study by.
SEMII Unti 1.00/2.00 Test
http://www.quia.com/quiz/5812684.html
secret word....ask me
Only two looks at it.

No feedback short of scores.

Best you look exhaustively through the notes to find the answers to be prepared for Friday's test.



  1. Describe factors affecting types of seating arrangements.
  2. Explain advantages/disadvantages associated with different types of seating arrangements.
  3. Identify appropriate occasions to use types of seating arrangements.
  4. Explain ADA seating considerations at sports/events.
  5. Discuss types of sport/event ticketing arrangements.
  6. Describe advantages/disadvantages of different types of sport/event ticketing arrangements.

For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc

Search string - Google Images “seating charts for the amphitheater”

Seating arrangements for Arenas

Outdoor Bleachers - For Better Seating Arrangement


Theatre Spaces

Seating types

Venues and seating

Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?

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