Monday, Jan 8, 2018 One more day for learning glory!

Quotable

·         Central office has just informed us that the end of 2^nd quarter grading period is now 1/23/18

·         Report Card distribution date is now 2/6/18

·         State exams will be (still ending at 1:05):

1/17       Block 1

1/18       Block 2

1/19       Block 3

1/22       Block 4

1/23       Make ups

·         Teacher made exams will be:

Blocks 1 and 3 will be Friday, January 12^th

Blocks 2 and 4 will be Tuesday, January 16^th

H&M.....time for a Public Relations Campaign

Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

Pricing Project:
HW - Due Tues, Jan 9....beginning of class.
Based on your Pricing Project, please tell me the overall pricing goals of Joe's New Balance Outlet (JNBO).
In addition, how did JNBO utilize sales promotions to better reach their market? Please provide me with specifics.

4.01 Vocab Alpha
https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

Test

Not to be completed in class. If you do, 1/2 credit max. - Due Tues
LAP - Ad-quipping your business - 4.02
4.02 Ad-quipping Your Business; LAP (37)
http://www.quia.com/quiz/5874710.html

Due Thursday, Jan 11, 2018 beginning of class
HW - Craft a press release for:
1/ The senior picnic
2/ Graduation
3/ The last day of school

Make sure you include sufficient detail....think hard about the requisite amount of detail required
Do not do in class. Points will be deducted if so.
Google docs. Share with me.

1941 - 1944 spending patterns (Look for trends)
http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

4.06/4.09 Vocab (Friday)

https://quizlet.com/116900847/406409-marketing-6621-flash-cards/

4.06 Nature and Scope of MIM
4.06 Natures and Scope Guided Notes
4.06 Cereal Survey
https://support.google.com/docs/answer/190718?hl=en

Take the survey and share it with 10 others during lunch.
You then will compile the data into a cohesive ideal to understand the cereal market of SWGHS a little bit better.

Etoys delimma

https://texasattorneygeneral.gov/newspubs/newsarchive/2001/20010416etoys.htm

Type into google search “selling its mailing list”

And look at the results

Why do businesses sell their mailing lists?

Types of info shared by Bank of America

https://www.bankofamerica.com/privacy/consumer-privacy-notice.go

Cookies! - But not the chocolate chip kind :(

http://www.tc.umn.edu/~ptace002/cyberethics/cookies.html

Brief slideshow 13/16/18/19/20

http://www.slideshare.net/mgraham213/information-ethics-2106985

[5-137]

How to conduct Marketing Research

http://www.ehow.com/how_14781_conduct-market-research.html

Online focus Groups

http://www.macorr.com/online-focus-groups.htm

4.08 - Tech in MIM

Prepare a list of ways that your company can use the Internet to assist with the marketing-information management function. Share the list with a classmate.

On Google/Bing look up

“online focus groups for students”

And see the results

4.09 Describe the regulation of marketing-information management

Online reasearch guidelines:

https://www.casro.org/?page=OnlineSurveys

CASRO codes of conduct

https://c.ymcdn.com/sites/www.casro.org/resource/resmgr/casro_code_of_standards.pdf

Implementing the Children’s Online Privacy Protection Act

https://www.ftc.gov/reports/implementing-childrens-online-privacy-protection-act-federal-trade-commission-report

Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1116728#PaperDownload

4.10

4.10 LAP Seek and Find

Seek and Find - LAP Assessment

http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem Not in class...Next Tuesday Dues Date

What's the Problem? - LAP

http://www.quia.com/quiz/5895842.html

4.10 Marketing Research - ppt

Continue 4.10 instructional material

This is to turn in by Friday (Tonight’s Homework!)

4.06 LAP Get the Facts Straight Due Friday...again, not in class...1/2 credit if so.
Information Management Lap2: Get the Facts Straight thur
http://www.quia.com/quiz/5886389.html