Monday, Jan 8, 2018 One more day for learning glory!

Quotable

Southwest High School

Early Release Schedule

1^st Period       8:40 – 9:35 

2^nd Period      9:40 – 10:35

4^th Period       10:40 – 11:35

3^rd Period      11:40 – 1:35

1^st Lunch           11:35 – 12:00

2^nd Lunch           12:05 – 12:30

3^rd Lunch          12:35 – 1:00

4^th Lunch            1:10 – 1:35

·         Central office has just informed us that the end of 2^nd quarter grading period is now 1/23/18

·         Report Card distribution date is now 2/6/18

·         State exams will be (still ending at 1:05):

1/17       Block 1

1/18       Block 2

1/19       Block 3

1/22       Block 4

1/23       Make ups

·         Teacher made exams will be:

Blocks 1 and 3 will be Friday, January 12^th

Blocks 2 and 4 will be Tuesday, January 16^th

Less commercials = win for viewership

Evaluation and feedback loop

unsought goods

Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Pricing Project:

HW - Due Tues, Jan 9....beginning of class.

Based on your Pricing Project, please tell me the overall pricing goals of Joe's New Balance Outlet (JNBO).

In addition, how did JNBO utilize sales promotions to better reach their market?  Please provide me with specifics.

Advertising and the Law - a year in review

http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review

4.01 Vocab Alpha
https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

Not to be completed in class.  If you do, 1/2 credit max. - Due Tues
LAP - Ad-quipping your business - 4.02

4.02 Ad-quipping Your Business; LAP (37)
http://www.quia.com/quiz/5874710.html

Due Thursday, Jan 11, 2018 beginning of class HW - Craft a press release for:

    1/  The senior picnic

    2/ Graduation

    3/  The last day of school

Make sure you include sufficient detail....think hard about the requisite amount of detail required

Do not do in class.  Points will be deducted if so.

Google docs.  Share with me.

What do they collect?

    PapaJohns/Pizza Hut/Dominos

    Victoria Secret

    Google

https://medium.com/productivity-in-the-cloud/6-links-that-will-show-you-what-google-knows-about-you-f39b8af9decc#.deusd786o

    Gamestop

4.06 MIM PPT Tues

4.06 Guided Notes

Why you need a customer Marketing Base (scroll to LTV)

http://www.dbmarketing.com/articles/Art263.htm

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns (Look for trends)

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

4.06/4.09 Vocab (Friday)

https://quizlet.com/116900847/406409-marketing-6621-flash-cards/

4.06 Nature and Scope of MIM

4.06 Natures and Scope Guided Notes

4.06 Cereal Survey

https://support.google.com/docs/answer/190718?hl=en

Take the survey and share it with 10 others during lunch.

You then will compile the data into a cohesive ideal to understand the cereal market of SWGHS a little bit better.

This is to turn in by Friday (Tonight’s Homework!)

4.06 LAP Get the Facts Straight      Due Friday...again, not in class...1/2 credit if so.

Information Management Lap2: Get the Facts Straight   thur

http://www.quia.com/quiz/5886389.html

Study Guides:

1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20) http://www.quia.com/quiz/6174719.html 1.05 Data Do It - LAP Quiz (20) http://www.quia.com/quiz/6178003.html 2.01 - Sell Away - LAP - 20 Q http://www.quia.com/quiz/6192656.html

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q) http://www.quia.com/quiz/6264565.html

3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20) http://www.quia.com/quiz/6109715.html 3.05 Build Your Corporate Brand; Lap (20) http://www.quia.com/quiz/6111119.html Marketing Final Exam Review 185 q worth http://www.quia.com/quiz/5857075.html Unit 1.00 Marketing http://www.quia.com/quiz/5691395.html Unit 3.00 Mkt I  http://www.quia.com/quiz/5855346.html

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

The worksheet

https://www.swale.gov.uk/assets/Events/Event-Risk-Assessment-Form.pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjBt5bkx7rMAhVBKB4KHTuMCFMQFggdMAA&url=http%3A%2F%2Fwww.kelsi.org.uk%2F__data%2Fassets%2Fword_doc%2F0008%2F27935%2FExample-risk-assessment-for-outdoor-events.doc&usg=AFQjCNFEDDXzqzmS5ovKV0EUcjjP8B_NZA&sig2=8WcKccty-_0SWFyV-ylZGA

Hazard Risk and Assessment (Good explanation - use!)
https://www.youtube.com/watch?v=PZmNZi8bon8

Risk Management - Funny
https://www.youtube.com/watch?v=AskktIDYe3A

The Expert
https://www.youtube.com/watch?v=BKorP55Aqvg

Select a sport or event of interest to you, and identify risk factors associated with it. 
High School Basketball
HS Football
Tennis
Beyonce Concert
Olympics

Costs
Per diem
Trade Show

So...we are going on a tour of the facilities once more.  This time we are focusing in on the risk assessment of several different areas our fine school has to offer.

You will perform a risk assessment on each.

The worksheet
https://www.swale.gov.uk/assets/Events/Event-Risk-Assessment-Form.pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjBt5bkx7rMAhVBKB4KHTuMCFMQFggdMAA&url=http%3A%2F%2Fwww.kelsi.org.uk%2F__data%2Fassets%2Fword_doc%2F0008%2F27935%2FExample-risk-assessment-for-outdoor-events.doc&usg=AFQjCNFEDDXzqzmS5ovKV0EUcjjP8B_NZA&sig2=8WcKccty-_0SWFyV-ylZGA

http://www.foxnews.com/opinion/2016/04/29/lessons-for-our-kids-from-laremy-tunsils-nfl-draft-night-humiliation.html?intcmp=ob_article_sidebar_video&intcmp=obnetwork

http://www.foxnews.com/us/2016/05/03/fbi-hunts-for-suspect-seen-at-whole-foods-pouring-unknown-liquid-on-food.html?intcmp=hplnws

France, Brazil hold anti-terror drills in Rio to prepare for Olympics
https://www.youtube.com/watch?v=43Q81bzuvoI

Munich
http://www.telegraph.co.uk/news/worldnews/middleeast/israel/12028765/Horrific-new-details-emerge-about-the-1972-Munich-Olympics-massacre.html

The Story of Munich
https://www.youtube.com/watch?v=7XYVzUU21WQ

Complete Documentary - Munich
https://www.youtube.com/watch?v=Udo2JZXVfoY

Remembering Waco

The Siege
https://www.youtube.com/watch?v=xsDBAixXJdM
Min 4:30 - the burning

The facts:
https://www.google.com/search?q=how+many+people+dies+in+the+waco+siege%3F&ie=utf-8&oe=utf-8

First Paragragh only
https://en.wikipedia.org/wiki/Security_for_the_2012_Summer_Olympics

Risk Management and the Olympic Games
https://hbr.org/2012/08/the-olympics-as-a-story-of-ris

The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.
https://www.youtube.com/watch?v=dupw2pH3oes

Atlanta Olympics...1996
http://www.cnn.com/2013/09/18/us/olympic-park-bombing-fast-facts/

3.09 ppt

3.09 guided notes

How to conduct a Tip-to-Toe Site Inspection

http://www.travelmarketreport.com/tmrarticledisplay?aid=5870

Site Inspections

https://docs.google.com/document/d/1ZLwYw1ZDhPnWVzrtQpWn3F6Ls8-XKSHYbRVQfMQUxH0/edit

How to perform site inspections like a pro

http://us.deskdemon.com/pages/us/meeting/site-inspection-pro

Event Disruptions….planning makes it all better

http://www.attainium.net/articles.php?articleId=37

Threats and Hazards: Event Challenges and Impacts

http://www.attainium.net/articles.php?articleId=36

FEMA Training - Special Events

https://training.fema.gov/emiweb/downloads/is15aspecialeventsplanning-jamanual.pdf

SWGHS - Emergency Plans - Athletics

https://drive.google.com/open?id=1GsSG16yOEkFRFKnA5LGoo6WZg0PgyVMUcuXCD-BiCJQ

3.10 Student Notes

Sporting Events Now

http://specialevents.com/caterers/events_big_score

Baseball Stands

http://eventplanning.about.com/od/eventplanningbasics/qt/baseballstadium.htm

Racetrack

http://www.sportsbusinessdaily.com/Journal/Issues/2012/04/02/Facilities/Racetrack.aspx

Golf

http://www.sportsbusinessdaily.com/Journal/Issues/2010/02/20100222/This-Weeks-News/PGA-Championship-Rolls-Out-Lower-Priced-Hospitality-Options.aspx

Revisiting Wyndham

http://www.wyndhamchampionship.com/sponsorships/corporate-hospitality/

Bay Hill

https://arnoldpalmerinvitational.com/sponsorship/index.html

Greensboro Grasshoppers - Party Deck

http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048018&sid=t477&vkey=team2

Picnic?

http://www.milb.com/content/page.jsp?ymd=20100314&content_id=8792060&sid=t477&vkey=team2

Suites

http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048040&sid=t477&vkey=team2

Birthday Party!

http://www.milb.com/content/page.jsp?ymd=20150218&content_id=9048158&sid=t477&vkey=team2

Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html