Monday, January 22 – Regular school day
Tuesday, January 23 – 2nd Block Exams
Wednesday, January 24 – 3rd Block Exams
Thursday, January 25 – 4th Block Exams
Friday, January 26 – 1st Block Exams
Monday, January 29 – Beginning of 2nd semester
Superbowl Ad tracker 2018http://aef.com/classroom-resources/case-histories/
Art of Misdirection (8 min)
Beau Loto (16 min)
MARKETING
Look over Powerschool
If you are missing:
a LAP (any)
Test Obj 3,2,and 1.
Now would be the time.
Study guides are always an option
SPORTS AND ENTERTAINMENT MARKETING
How to create a Movie Marketing Plan
Verify you know what we went over:
a. Explain the use of scaling in marketing research.
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
d. Discuss when ordinal scales are used.
e. Describe characteristics of interval rating scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i. Explain advantages/disadvantages of the types of itemized rating scales.
j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).
Standardized Measurement and assessment
Scales and Attitude Measurement
Attitude Measurement
Levels of measurement and scale
Measurement of Variables
Attitude Scales
Scaling
Types of Attitude Scale
http://www.quia.com/quiz/5907352.html
Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII
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